M

Maria Keleki

Co-Founder

Athens, Attiki, Greece6 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Expert in user-centered design principles.
  • Proficient in building design systems and scalable UI.
  • Strong background in both architecture and product design.
Stackforce AI infers this person is a Product Designer with expertise in SaaS and Gaming industries.

Contact

Skills

Core Skills

Product DesignProduct StrategyUser ResearchUser Experience Design (ued)Game Art

Other Skills

ProductStartupsProduct PlanningUser InsightsDesign SystemSoftware as a Service (SaaS)User ExperienceData VisualizationUser InterviewsResponsive Web DesignMobile ApplicationsUsability TestingB2C e-commerceUser Interface DesignMobile Games

About

With a background in architecture and a passion for video games, I bring a multidisciplinary perspective to product design. I thrive across the full product lifecycle, from discovery and problem framing to ideation, iteration, and delivery. My strength lies in digging deep into the “why” behind user needs, ensuring solutions are not only functional but also meaningful. Over the years, I’ve worn many hats: product designer, product owner, visual storyteller, and jack-of-all-trades. No matter the role, my work is united by one principle: user-centered design that balances innovative concepts with eye-catching visuals. Note: I’m especially passionate about design systems and scalable UI... and, yes, I’m a proud Figma lover.

Experience

Moving doors

Product Designer

Dec 2024Aug 2025 · 8 mos · Athens, Attiki, Greece · Remote

  • Moving Doors is a property management company focused on simplifying operations for flexible living and leasing.
  • Key Contributions:
  • Designed the revamped operations platform from scratch, improving usability and efficiency for internal teams.
  • Established the foundations of the design system and defined the product’s overall structure.
  • Designed major features enabling the creation and management of properties, leases, and bookings.
  • Collaborated closely with stakeholders to ensure the platform supported both day-to-day operations and long-term business goals.
Product DesignSoftware as a Service (SaaS)

Dion

Product & Design

Jul 2024Present · 1 yr 8 mos · Athens, Attiki, Greece · Remote

  • Dion is a private members-only social platform where people connect by sending and redeeming real drinks at curated partner venues worldwide. The app blends hospitality, fintech, and social networking, creating premium digital-to-real experiences.
  • Key Contributions:
  • Joined Dion at a very early stage, driving both product strategy and design execution to shape the app’s growth and evolution.
  • Lead the ideation and design of new features, aligning user insights with business goals to shape the roadmap.
  • Own and refine the product backlog, prioritizing features and translating business needs and member feedback into actionable design and development tasks.
  • Define and evolve the design system, building reusable components.
  • Analyze UXCam session recordings, uncovering friction points and validating user flows to inform product decisions.
ProductProduct DesignStartupsProduct StrategyProduct Planning

Prosperty

Product Designer

Jun 2024Jul 2024 · 1 mo · Athens, Attiki, Greece · Remote

  • Prosperty is a real estate technology company providing digital solutions for property transactions and investments.
  • Key Contributions:
  • Designed a new feature enabling users to discover detailed Property and Market Insights for potential investments.
  • Created the end-to-end flow where users input property details to generate tailored insights.
  • Designed the results page, presenting comprehensive property data and investment metrics in a clear, user-friendly way.
  • Collaborated with the product team to align the feature with Prosperty’s broader real estate platform strategy.
Product DesignData Visualization

Billys

Founding Product Designer

Aug 2022Jun 2024 · 1 yr 10 mos · Athens, Attiki, Greece · Remote

  • Billys is an early-stage Greek SaaS startup helping property managers and tenants streamline building operations.
  • Key Contributions:
  • Joined as founding designer, partnering with the product owner to revamp the entire platform from MVP to production-ready.
  • Led user interviews and continuous feedback sessions, ensuring product direction was grounded in real customer needs.
  • Designed and facilitated remote usability tests as part of the full platform revamp, uncovering friction points and validating new features before release.
  • Used Hotjar session recordings and heatmaps to identify usability issues and back design decisions with behavioral data.
  • Contributed actively to product strategy, shaping the roadmap and prioritizing features based on user insights and business goals.
StartupsProduct StrategyUser InterviewsSoftware as a Service (SaaS)Responsive Web DesignProduct Design+1

Workable

Product Designer, Mobile

Jan 2022Jun 2022 · 5 mos · Athens

  • Workable is a global hiring platform used by 20,000+ companies to streamline recruitment.
  • Key Contributions:
  • Served as the dedicated designer for Workable’s native mobile apps (iOS & Android).
  • Led the design of a major new feature, job post creation on mobile (previously web-only), expanding functionality and improving recruiter workflows.
  • Ran unmoderated usability tests via UserTesting.com, collecting offline user insights that guided iterations and validated the job post creation flow.
Mobile ApplicationsUsability TestingSoftware as a Service (SaaS)User Experience Design (UED)Product Design

Skroutz

2 roles

Product Designer, Partners Product

Jan 2021Dec 2021 · 11 mos

  • Partners Product is Skroutz’s merchant platform, used by thousands of shops to upload products, manage catalogs, and track orders.
  • Key Contributions:
  • Designed the manual product upload flow (in addition to XML imports), empowering small shops to join the platform more easily.
  • Participated in moderated usability tests and user interviews, uncovering barriers for smaller shops and informing design iterations.
  • Streamlined the product uploading experience, reducing errors and onboarding time for merchants.
Product DesignSoftware as a Service (SaaS)Usability TestingUser InterviewsResponsive Web Design

Product Designer, Core Product

Mar 2020Dec 2020 · 9 mos

  • Skroutz is Greece’s leading e-commerce marketplace ingrained in the minds of people as the go-to-place for a carefree purchasing experience.
  • Key Contributions:
  • Led the revamp of the signup flow, simplifying steps and improving conversion rates.
  • Focused on B2B category pages used by professionals for complex purchasing and equipment decisions.
  • Designed a new video-based feature that showcased products in top categories, boosting product visibility and engagement.
  • Played a vital role in migrating designs from Sketch to Figma, enabling smoother collaboration and scaling of the design workflow.
  • Worked on refining the design system and major UI components (e.g. the product card) to improve consistency and usability across the platform.
Responsive Web DesignUser Experience Design (UED)Product DesignB2C e-commerce

Scify - science for you

Product Designer

Sep 2019Feb 2020 · 5 mos · Athens, Greece

  • SciFY is a not-for-profit organisation developing cutting-edge IT systems funded by the EU, offered free to the public to solve real-life problems.
  • Key Contributions:
  • Contributed to EU-funded projects, including platforms supporting research facilities and knowledge sharing.
  • Designed user flows and interfaces to make complex information more accessible to diverse audiences.
User Experience Design (UED)User Interface Design

Perfect square games

Co-founder, Product Designer & Game Artist

Apr 2018Feb 2019 · 10 mos · Athens, Greece

  • Key Contributions:
  • Co-founded a small indie game studio and designed the entire UI/UX of a 2D mobile platform puzzle game.
  • Created all game assets, illustrations, and visual elements, ensuring a cohesive look and feel.
  • Built intuitive user flows and in-game interfaces, improving playability and overall user experience.
  • Balanced creative design with technical constraints, collaborating closely with developers to bring the game to life.
Game ArtMobile GamesLevel DesignUser Interface Design

Education

National Technical University of Athens

Diploma — Architecture

Jan 2010Jan 2017

Vakalo Art & Design College

Short Courses (1 year) — Digital Design

Jan 2019Jan 2020

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