Shailesh Reginald

Business Development Executive

Bengaluru, Karnataka, India5 yrs 7 mos experience

Highly Stable

Key Highlights

Expert in omnichannel marketing strategies.
Proven track record in revenue pipeline generation.
Skilled digital storyteller with a focus on brand building.

Stackforce AI infers this person is a MarTech professional with expertise in digital marketing and campaign management.

Contact

Skills

Core Skills

Campaign ManagementOmni-channel MarketingProject ManagementGo-to-market Strategy

Other Skills

Amazon AdsAccount ManagementContent StrategyWeb Content ManagementBusiness PresentationBusiness DevelopmentSalesLoftGoogle WorkspaceG-suiteGWS AdminJiraGoogle AnalyticsConfluenceBrand StrategyGoogle Ads

About

My journey began with a strong MBA degree in Communication & Brand building and a stronger will to shake things up in the advertising world. I got my break with a top Information Technology & Consulting giant, specifically in their Content & Marketing|Client Services team, where I've donned multiple hats all the way from Project Manager, Campaign Lead, Marketing Specialist, Content Lead & End to End Marketing Strategist to name a few. Since then I've been working hands-on in revenue pipeline generation for EMEA markets, Omnichannel marketing solutions, Customer Lifetime Communication and much more.

Experience

5 yrs 7 mos

Total Experience

4 yrs

Average Tenure

1 yr 6 mos

Current Experience

Amazon

Ads Perf Manager 1

Nov 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

Manage end-to-end performance advertising for UK Large Client accounts, driving measurable growth through data-led strategy and optimization.
Serve as the primary client contact, delivering tailored ad solutions that improve ROI and campaign efficiency.
Partner cross-functionally with Product, Sales, and Account Management to resolve issues, scale best practices, and enhance advertiser experience.
Mentored new team members and streamlined processes to boost operational excellence.

Amazon AdsCampaign Management

Cognizant

2 roles

Senior Business Development Analyst | Content & Marketing Services | Client Services

Promoted

Jan 2023 – Nov 2024 · 1 yr 10 mos · Remote

Building off of my journey as an analyst, aiming to take on larger responsibilities & higher narratives to curate crisp & smart digital campaigns that drive innovative experiences & communications while keeping the root of storytelling alive,
Developed activations (sales plays, GTM kits, demand generation campaigns, incentives, learning and enablement modules & post sales resources), curated strategies and executed them in EMEA & partially global markets for an American multinational technology company, to track and report partner onboarding, engagement and revenue generation for their workspace business
Led an end-to-end timely delivery for an American financial services company, established an efficient governance model for a seamless execution of campaign plan, included numerous website components to reduce the digital footprint & increase the quality of life of the end users, consulted client on CI/CD pipeline efficiency & aligned multiple stakeholders
Managed and administered rebranding ask for a global research-driven pharmaceutical firm, by coordinating with numerous sales and third-party agencies and kept track of compliance, utilised project tracking software (jira) to better maneuver the timeline of project completion efficiently

Omni-Channel MarketingAccount Management

Business Development Analyst | Content & Marketing Services | Client Services

Sep 2020 – Dec 2022 · 2 yrs 3 mos · Remote

What started as a marketing & storytelling approach in the digital spectrum, quickly transformed into opportunities & hats on multiple fronts.
Undertook rebranding for a global medical technology company as it was merging with an American multinational conglomerate
Developed a content strategy, timeline, calendar & resource list to draft internal communications for stakeholders to address the USP of their app & increase its adoption for their standalone app for governmental services
Content strategist for numerous client visits' end to end campaign execution efforts showcase (in under 12hrs) & RFPs
Content Lead for an internal global knowledge sharing initiative, which later began a competency flagship event
Developed knowledge sharing assets for team members to become SMEs regarding relevant project experiences

Omnichannel marketingGo-to-Market Strategy