Seth Ford

CTO

Philadelphia, PA, United States28 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led architecture for Fidelity's award-winning robo-advisory services.
  • Built Fidelity's new crypto trading platform with advanced blockchain integration.
  • Managed a $1.7 billion budget while enhancing customer experience.
Stackforce AI infers this person is a Fintech Architect with extensive experience in blockchain and digital product development.

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Skills

Core Skills

Software DevelopmentArchitectureCustomer ExperienceBlockchain DevelopmentCrypto TradingApplication Development

Other Skills

Software Development Life Cycle (SDLC)Agile Project ManagementMicroservicesNatural Language ProcessingMachine LearningBusiness Process AutomationBlockchainCryptocurrencyTrading SystemsJavaSolidityMobile ApplicationsApplication ArchitectureEnterprise ArchitectureAgile Methodologies

About

Results-oriented finance professional with over 30 years of experience in privately held enterprises. Proven track record in complex and capital-intensive global industries, delivering value and innovation in Finance, Strategy, and Corporate Planning. Strong experience in designing, developing, and maintaining highly scalable and reliable software systems, with a focus on customer satisfaction and continuous improvement. Skilled in agile development, programming languages, database design, cloud computing, and distributed systems. Work Experience: • Senior Executive Leader, Fidelity Investments Personal Investing (2000-2023) • Contributed to a number of high-visibility, high-impact projects, including the development of new business lines for the Fidelity website and the hands-on implementation of cross functional capabilities to optimize the customer experience. • Led the development of Crypto Custody Operations and Trading Platforms, Fidelity Go, and Fidelity PPA robo-advisory offerings to Fidelity’s Service Platform. • Drove the adoption of best practices in software development and testing, leading to increased efficiency and quality across the team. Skills: • Strong experience in agile development, programming languages, database design, cloud computing, and distributed systems. • Strong focus on customer satisfaction and continuous improvement. • Strong leadership and project management skills. • Strong technical skills and experience in the financial services and enterprise technology industry. Interests: • Interested in executive leadership, executive strategy and architecture, technical program and project management, responsible for planning, executing, and closing projects, and ensuring that the project meets the needs of the business and stakeholders. Always hands on an dedicated to understanding the end to end architecture and the intricate details of how to accomplish a give task, goal, project or enterprise business strategy.

Experience

Vanguard

3 roles

Chief AI Technology Architect

Promoted

Jan 2026Present · 2 mos

Head of AI Agentic Digital Products

Jun 2025Jan 2026 · 7 mos

Chief Architect Vanguard Advice

Apr 2023Sep 2025 · 2 yrs 5 mos

  • A visionary and innovative Chief Architect leading the development of a new generation financial planning and advice. As Chief Architect, I am responsible for designing and implementing the technology roadmap for our platform, ensuring that it aligns with our business strategy and delivers a seamless customer experience.

Fidelity investments

10 roles

Senior Vice President Chapter Lead Of Architecture

Promoted

Jan 2018Apr 2023 · 5 yrs 3 mos

  • I managed a key set of solution architects responsible for the fundamental pillars of Fidelity’s brokerage platform - capabilities, operations, and how customers experience Fidelity through Fidelity.com and the branches.
  • I was the lead architect for Fidelity Robo-Advisory services (Fidelity Go and Fidelity PPA), Direct Index Fractional Shares, Account Opening, Money Movement, Real Time Payments (RTP, RFP), microservice workflow and business-process automation, RPA, branch-network technology/infrastructure, and the next generation Fidelity.com experience platform. I supported natural-language processing/understanding architecture including ML / AI platform capabilities and the experience built on top of them through our voice channels, our virtual assistant, and our experience platforms powered by conversational design. I also supported the UXD team's design and system implementation. I also led efforts to dramatically improve the straight-through-processing rates across the brokerage and wealth-management business lines through JTDB frameworks.
  • Impact:
  • Fidelity.com continues to win awards while dramatically improving call-deflection rates through digital enablement - service delivery success up to 97%. The end-to-end architecture I built grew the Fidelity Go and PPA business from zero assets under management to $5.6 billion. I am the strategist behind the foundational elements of the customer experience platform that currently powers the Fidelity.com omni-channel experience. I had architectural oversight and managed $1.7 billion of annual budget.
  • I had a dramatic impact on a new way of developing applications at Fidelity and was the key driver behind the vision of Fidelity’s Helios Experience Omni-Channel Platform that will radically reduce costs through No-Code / Low-Code, AI powered, conversational architecture.
Software Development Life Cycle (SDLC)Agile Project ManagementMicroservicesNatural Language ProcessingMachine LearningBusiness Process Automation+2

Head of New Product Development Xtrac Labs

Apr 2012Jan 2023 · 10 yrs 9 mos

  • I played a key role in the development and patenting of new technology innovations associated with business-operations automation, workforce management, and workflow management. I successfully incubated, integrated, and launched new products, concepts and digital experiments into the large-scale Fidelity enterprise business.
  • I effectively managed a multimillion dollar investment budget. I successfully juggled build vs. buy decisions for over 300 new investments and products throughout the product development lifecycle including investment-committee and management groups across Fidelity business units.
  • I managed ideation, designs, and initial business-case development with a meticulous focus on user experience, customer-centric design, and cloud enablement.
  • I architected, designed, and coded integration solutions for strategic SaaS partnerships - box.com, Auth0, IBM, Amazon, Salesforce and Docusign.

Director of Architecture

Promoted

Jan 2009May 2012 · 3 yrs 4 mos

  • I was a core platform architect that helped build a next-generation, BPMN 2.0-compliant platform from scratch.
  • I Led the UX, Product, and Technical architecture associated with the global deployment of the enterprise process-management product throughout Fidelity business units and private equity investments of Colt Telecom, KVH, ProBuild, and a new commercial process-management business.
  • I developed cost-accounting methodologies and analytics built on cloud technologies to rationalize and understand the costs associated with any type of work that flows into or across Fidelity business units.
  • I pitched and developed XTRAC Labs as a new product innovation and development group to support internal efforts embracing the digitalization of service.

Director New Product Development FCAT for Asset Management

Sep 2006Apr 2008 · 1 yr 7 mos

  • Worked directly with research analysts and Fidelity's brightest portfolio managers to develop a more rationalized way to funnel, manage and track broad multimillion dollars cross cutting investment decisions. Created and released a software concept then software platform to rationalize the portfolio and trade signal decisions methodology by capturing and coalescing quantitative models, fundamental, technical indicators, note, investment analyst research reports and current and historical investment thesis's; often information that was left or lost in spreadsheets.
Mobile ApplicationsApplication ArchitectureEnterprise ArchitectureJavaApplication DevelopmentArchitecture

Director New Product Development at Fidelity Center for Applied Technology

Feb 2005Mar 2006 · 1 yr 1 mo

  • I created Fidelity Labs and was a key sponsor on new business platforms and experiences.
  • I worked directly with research analysts and Fidelity's brightest portfolio managers to develop a more rationalized way to funnel, manage, and track broad, multi-million-dollar, cross-cutting, investment decisions. I created and released a software platform to rationalize the portfolio and trade-signal decisions methodology by capturing and coalescing quantitative models, fundamental, technical indicators, notes, investment-analyst-research reports, and current/historical investment theses - often information that was left or lost in spreadsheets.

Architect of Fidelity.com

Promoted

Jan 2003Feb 2004 · 1 yr 1 mo

  • Worked on various high-profile and large scale applications and products from core Trading and Research to Account Opening, Core Infrastructure, Security Services, Streaming and real-time quotes. Developed code that is still in production today (2017) that and helped develop some of the early memory friendly Java solutions that could services thousands of requests per second. Later transferred that knowledge to IBM and Sun Microsystems in a joint effort to build container managed beans and memory efficient caching by rewriting the majority of the Java core library. Also was a core developer for Fidelity's push into Financial Search.

Architect of Istockplan.com

Jan 2002Jan 2004 · 2 yrs

  • Developed one of the first regional platforms for servicing international stock plan participates, allowing participates to manage and exercise their stock awards and grants in geographically deployed locals and In their preferred language of choice.

Architect of Fidelity Digital Platform Security

Jan 2001Jan 2002 · 1 yr

  • Developed cross platform cookie-based authentication monitors in C and C++ as NSAPI and ISAPI plugins for iPlanet and IIS protecting and supporting all the traffic for all the Fidelity platforms and customer facing products; Still used in production as of 2017.

Head of the Center Of Excellence of Digital Assets

Promoted

Jan 2000Apr 2023 · 23 yrs 3 mos

  • I was responsible for a chapter of architects and platform engineers that is building Fidelity’s new crypto trading platform. I was responsible for the hiring and onboarding of some of the best technical talent across the Industry.
  • As a player-coach, I was hands-on writing code in Java and Solidity with the omnibus institutional wallet that manages billions dollars of direct assets through workflows, entitlements, ADFS authentication, Symantec 2FA, roles and multi-chain support as well as a new books, records systems and multi-asset trading platform called Green Meadows and Green Pier.
  • I worked for the CTO and CIO of Personal Investing creating a new chapter area dedicated to building crypto native capabilities that is positioned to compete with Coinbase, Binance and other major platforms.
  • I worked closely with user-experience design/research teams and the associated executive business sponsors on defining crypto-enabling business services and capabilities.
  • I collaborated with cross-functional teams to understand business requirements and design solutions that meet the needs of institutional clients. The Personal Investing business unit traditionally focuses on retail requirements primarily.
  • I led the architecture and design of the wallet system, including the development of secure key management and multi-sig functionality.
  • I personally implemented and integrated blockchain protocols and APIs to ensure seamless integration with external systems.
  • I conducted code reviews and provided guidance to development teams to ensure adherence to industry best practices and security standards. This required working closely with the security team to ensure that the wallet system is secure and compliant with relevant regulations.
  • I was a thought leader delivering to the Fidelity Crypto community the latest developments and research in the cryptocurrency/blockchain space, and brainstorming to understand how Fidelity could incorporate new technologies and features.
BlockchainCryptocurrencyTrading SystemsJavaSolidityBlockchain Development+1

Architect of Fidelity TV at Fidelity Center for Applied Technology

Jan 2000Jan 2001 · 1 yr

  • Was part of a small agile team that developed and delivered some of the first mobile and Web TV products for Fidelity. Was the hands-on developer, architect and designer presenting often to the chairman of Fidelity while in Salt Lake City.

Communications and commerce a joint venture with at&t and lucent labs

Director Of Engineering And Operations

Mar 1998Dec 2000 · 2 yrs 9 mos

  • I was on-boarded at this telecommunications company during the start-up phase. As a member of the leadership founding team, we were able to grow the company from 6 people to over 4,000 employees in two years and was later acquired by Teleperformance. My role was to write the core software in C++ as well as develop some of the first web-based screen pop software. We had access to a G3R telephony switch answered in real-time calls for most of the mobile carriers' service calls as well as servicing of major banks credit card offerings.

Education

Brigham Young Univesity

Associate — English Language and Literature/Letters

Jan 1993Present

University of Utah

Bachelor of Arts - BA — English Language and Literature/Letters

Sep 1996May 1998

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