Anoo Bhuyan

Business Development Executive

Delhi, India13 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • Over a decade of brand marketing and journalism experience.
  • Led successful brand strategies for multiple companies.
  • Award-winning journalist with a strong media background.
Stackforce AI infers this person is a Brand Marketing and Journalism expert with a focus on digital media and content strategy.

Contact

Skills

Core Skills

Brand StrategyContent StrategySocial Media MarketingJournalism

Other Skills

Website BuildingCreating IPsTeam ManagementVideo DirectionContent MarketingCreative DirectionEditingData AnalysisWritingData CollectionEthnographyVideo ProductionTelevisionOnline JournalismNew Media

About

Brand marketing professional and journalist with a decade+ of experience in the media industry- I am skilled in developing voice and narrative for brands (both startups and legacy brands); producing high quality editorial content; adapting to fast-changing developments on the internet, the news cycle and public policy; and working cross-functionally across levels. Currently, I'm leading brand at Tinder in India. Prior to this, I've led brand and content at The Whole Truth Foods and Blissclub. And even prior to this, was a whole former life! I've worked in Indian and foreign news-rooms, legacy-media and media start-ups (BBC, NPR, Outlook Magazine, The Wire, IndiaSpend). I've written independently for The Lancet, BMJ and others. I have a good understanding of multiple news-outlooks and multiple media (digital, print, TV, radio). My work has been rigorous: From assimilating and meaningfully presenting large amounts of public data, to qualitative, ethnographic work from the ground-up. My themes of work have spanned public health, law, technology and gender. I've received a number of scholarships and fellowships, including to do my postgraduate degree from SOAS, University of London, in 'MSc Violence, Conflict and Development Studies;' and in 'Peace and Conflict Studies' from Kultur Studier. I won Bournemouth University's 'Journalist of Change' award for my work. And if you would like to chat on work, you can find me here---> https://topmate.io/anoo_bhuyan (this is not synced to my actual calendar, so please ping me on LinkedIn to let me know, so I don't miss your calendar invite!) Nothing beats reaching me on Twitter though... fastest and most entertaining way to find me :-P: twitter.com/AnooBhu

Experience

Match group

Sr Manager, Brand, Match Group (IMEA/APAC)

Jun 2025Present · 9 mos · New Delhi, Delhi, India

Tinder

Sr Manager, Brand

Jun 2024Present · 1 yr 9 mos · Gurugram, Haryana, India · On-site

The whole truth foods

Head- Media Labs

Jan 2023Jun 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India

  • Entrepreneur-in-residence at Whole Truth Foods: driving content, creative marketing and demand generation.
  • I set up The Whole Truth Food's Media Labs as its first head. Media Labs is both the people and the space. It is the creative team that brings brand and content excellence to all touchpoints. It is also the in-house studio we built, where we churn out IPs and organic, paid media content.
  • We do long & short format video; short copy & editorial ong reads; UIUX design; digital ads; content for sales channels (marketplace, quick commerce, performance marketing, retail, offline events), and all organic content for the brand.
Social Media MarketingWebsite BuildingCreating IPsTeam ManagementContent StrategyVideo Direction+3

Blissclub

Creative Manager

Jan 2022Jan 2023 · 1 yr · Bengaluru, Karnataka, India

  • Built and then scaled Blissclub's organic digital presence, as a channel of brand building and then later as a revenue channel.
  • Strategised to build Blissclub's Instagram presence by over 100k followers in less than a year.
  • Conceptualised multiple YouTube properties and IPs for the brand, including #HerMoves a talkshow format, an educational format and a game show format.
  • Directed and hosted studio and outdoor shoots for YouTube long format content (creative and on-ground direction)
  • Strategised content through creative and data lenses for Instagram and YouTube, short and long format, video and static content. Built the data framework to track creative impact.
  • Hired for and managed Blissclub's first creative team of copywriters, videographers, designers and content strategists.
Social Media MarketingCreating IPsTeam ManagementContent StrategyVideo DirectionContent Marketing+1

Indiaspend

Special Correspondent

Apr 2020Jul 2021 · 1 yr 3 mos · Delhi, Delhi

EditingData AnalysisWritingData CollectionEthnographyJournalism

Thewire.in

Special Correspondent

Feb 2017Jan 2020 · 2 yrs 11 mos · New Delhi Area, India

Outlook publishing (india) pvt. ltd.

Correspondent

Feb 2016Feb 2017 · 1 yr · New Delhi Area, India

Bbc news

Researcher

Jan 2014Apr 2014 · 3 mos · New Delhi Area, India

Npr

Producer

Jan 2013Jan 2014 · 1 yr · New Delhi, Delhi, India

Open magazine

Intern

Dec 2012Dec 2012 · 0 mo · New Delhi Area, India

Freelance

Freelance Journalist

Jan 2011Jan 2015 · 4 yrs

Bbc news

Intern

Jan 2011Jan 2011 · 0 mo · New Delhi Area, India

Deccan herald media company

Intern

Jan 2010Jan 2010 · 0 mo · Bengaluru Area, India

Education

SOAS University of London

Master of Science (MSc)

Jan 2014Jan 2015

Kulturstudier

Peace and Conflict Studies

Jan 2012Jan 2012

Oslo and Akershus University College

Peace and Conflict Studies

Jan 2012Jan 2012

Christ University, Bangalore

BA Honours — English Studies

Jan 2009Jan 2012

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