Maxwell Nicholson

CEO

Toronto, Ontario, Canada9 yrs 6 mos experience

Key Highlights

  • Founder of a top-ranked investing social network.
  • Led a D2C business to $12M ARR in 4 months.
  • Co-authored a widely used economics textbook.
Stackforce AI infers this person is a Fintech entrepreneur with strong consulting and full-stack development expertise.

Contact

Skills

Core Skills

EntrepreneurshipBusiness StrategyConsultingFull Stack Development

Other Skills

MarketingSocial MediaProject ManagementEconomicsJavaScriptNode.jsReact.jsCSSHTMLPublic SpeakingTeam LeadershipSalesPolitical CampaignsMedia RelationsSponsorship

About

πŸ‘‹ Hi I'm Max the Founder & CEO of Blossom! πŸ“ˆ Blossom is the investing social network, boosting a community of over 500,000 investors sharing insights and portfolios, supported by robust education, dividend tracking, and portfolio analysis tools! We've been ranked: - 🍎 Apple's Top 25 Apps for 2025 - πŸ† Essential Finance App of 2024/25 - πŸ’¬ Essential Social App of 2025 - πŸš€ A Canadian Rocketship by TechTO - ⭐️ With a 4.7 star rating across over 10,000 reviews πŸ”— Blossom connects to North America's largest brokerages, including Robinhood, Public, Charles Schwab, Vanguard, Webull, eTRADE, Wealthsimple, and Questrade, enabling much richer discussions as member's posts are backed up by their verified holdings (πŸ’° with now over $2B in linked assets!) πŸ“Š We work with the world's largest ETF providers and Stock Exchanges to help them reach retail investors and raise awareness of their funds, including Nasdaq, State Street, Van Eck, Global X, BMO ETFs, Fidelity, Harvest ETFs, and many more. Don't hesitate to reach out to explore potential partnerships! www.blossomsocial.com

Experience

Blossom social

Co-Founder & CEO

May 2021 – Present Β· 4 yrs 10 mos Β· Vancouver, British Columbia, Canada

  • πŸ“ˆ Blossom is the investing social network, boosting a community of over 500,000 investors sharing insights and portfolios, supported by robust education, dividend tracking, and portfolio analysis tools! We've been ranked:
  • πŸ† Essential Finance App of 2024 and 2025
  • πŸ’¬ Essential Social App of 2025
  • 🍎 Apple's Top 25 Apps for 2025
  • ⭐️ With a 4.8 star rating across over 5,000 reviews
  • πŸ”— Blossom connects to North America's largest brokerages, including Robinhood, Public, Charles Schwab, Vanguard, Webull, eTRADE, Wealthsimple, and Questrade, enabling much richer discussions as member's posts are backed up by their verified holdings (πŸ’° with now over $2B in linked assets!)
  • πŸ“Š We work with the world's largest ETF providers and Stock Exchanges to help them reach retail investors and raise awareness of their funds, including Nasdaq, State Street, Van Eck, Global X, BMO ETFs, Fidelity, Harvest ETFs, and many more. Don't hesitate to reach out to explore potential partnerships!
EntrepreneurshipBusiness StrategyMarketingSocial MediaProject Management

Mckinsey & company

Management Consultant

Jun 2019 – May 2021 Β· 1 yr 11 mos Β· Vancouver, Canada Area

  • πŸ† Youngest recipient of the 2020 Vancouver McKinsey Inspirational Leadership award
  • πŸ§‘β€πŸ’» Management consultant with a focus on digital business building and scaling innovative businesses, advising clients across a broad range of industries and functions including:
  • Stood-up and led agile marketing war-room to grow new D2C e-commerce business from $0 to $12M ARR in 4 months
  • Advised a leading online automotive player on a new business build, pitching business concepts to top company executives and designing the monetization strategy for the chosen business model
  • Advised multi-billion dollar gambling operator on strategies to 4x their digital business
  • Advised a top med-tech start-up on strategic vision to prepare for it's Series B
  • Performed due diligences for leading global Private Equity firms across various industries including Theme parks, PPE distribution, Lithium mining, P&C Insurance, and Heavy trucking
  • Advised P&C insurance firm on multi million dollar digital transformation including design decisions, data transformation and delivery, and change management
  • Led a transformation workstream at a Fortune 500 Pharma company, coaching personnel to identify, size, and design plans to capture tens of thousands of hours of opportunity. Performed site assessments on shop floors across the network and advised on the design of production system.
ConsultingProject ManagementBusiness StrategyEconomics

University of victoria

3 roles

Senior Economics Lab Instructor

Sep 2018 – Apr 2019 Β· 7 mos

  • Trained other lab instructors on best-practice teaching methods
  • Led large review classes for over 300 students to prepare them for exam

Co Author - Principles of Microeconomics Textbook

Sep 2016 – Sep 2018 Β· 2 yrs

  • Led project with tenured professor Dr. Hutchinson to envision course redesign and write a new textbook
  • The textbook has now been used by over 2,000 students and resulted in $200,000 in savings

Economics Lab Instructor

Sep 2015 – Dec 2017 Β· 2 yrs 3 mos

  • Taught over 250 undergraduate students (30 per lab) in weekly 1 hour lecture/group facilitation style labs
  • Demonstrated high achievement by being chosen for this position usually reserved for Masters/PHD students

Mckinsey & company

Summer Business Analyst

Jun 2018 – Aug 2018 Β· 2 mos Β· Vancouver, Canada Area

Delightful reviews

Full Stack Developer

Jul 2017 – Sep 2017 Β· 2 mos Β· San Francisco Bay Area

  • Worked in a core engineering team of four to develop MVP, manipulating large existing code-base.
  • Developed a 3-factor registration process that used express session to persist user’s location in the flow.
  • Architected normalized SQL schema in Postgres, utilizing join tables and foreign keys.
  • Used Twilio API’s to connect the app to SMS messaging, making a queue system that responds to SMS commands.
  • Implemented Server Sent Events to make real-time updates on the DOM when changes were made to the database.
JavaScriptNode.jsReact.jsCSSHTMLFull Stack Development

University of victoria students society

Director of External Relations

May 2016 – May 2017 Β· 1 yr Β· Victoria, BC

  • Managed external affairs for a $12 million not-for profit
  • Led and planned campaigns for issues such as mental health, textbook affordability, housing rights and affordability, accessible transit, consent, and student voting.
  • Worked with media (including CBC, Chek, CTV, the Times Colonist) giving interviews, op-eds, and news-releases on various topics
  • Worked with different levels of government including the Ministry of Advanced Education to collaboratively address student issues (including Andrew Weaver & Andrew Wilkinson)
  • Results:
  • In collaboration with other BC student societies, successfully lobbied the provincial government for $250,000 increased funding for open textbooks
  • In collaboration with municipal government, successfully lobbied the provincial government to pursue a $200 million housing project to increase the supply of student housing
  • Responsible for the adoption of two campus open textbooks resulting in ~$200,000 in student cost savings
  • Increased campaign sponsorship from $0 to over $7,000
  • Collaborated with the UVic Mental Health initiative to launch the first-ever Mental Health Awareness Week, with over 500 attendants
  • Implemented an easy-to-follow expense tracking system to ensure directors stay within their budget
  • Received campaign coverage from nine different media outlets including CBC and the Globe and Mail
  • Received the highest-ever UVSS social media engagement with our TextbookBroke campaign (over 40,000 post clicks)

Alaythia cakes

Founder

Sep 2010 – Sep 2014 Β· 4 yrs Β· Grand Forks, BC

  • -Founded a successful business at age 13 that received recognition from CBC Radio, Shaw TV, Discover Trades BC, and the Kootenay Chamber of Commerce

Education

University of Victoria

Bachelor of Arts - BA with Distinction and Honours β€” Economics

Jan 2014 – Jan 2019

National University of Singapore

Exchange Program β€” Economics

Jan 2018 – Jan 2018

Horizons School of Technology

Technology Bootcamp β€” Web/App Development

Jan 2017 – Jan 2017

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