Mar 2019 – Jul 2021 · 2 yrs 4 mos

• Leading the voice of Shell Oman to grow and develop the business across multiple fronts, covering Premium Fuels - V Power, Brands & Comms, Retail Fuels, Convenience Retailing, Food & Coffee, Lubricants, Car Care, Digital Communications, etc

Nov 2015 – Mar 2019 · 3 yrs 4 mos

• The 'Dean of Shell Retail Academy', a state of the art training facility in Kuala Lumpur that delivers training and up skilling programs 950 Entrepreneurs, 12,000 frontline service champions and 250 Shell staff from all levels of the organization.
• To run Learning like a Business while managing the entire Learning portfolio for Retail Shell Malaysia, overseeing spend and delivering measurable yield back to the business.
• Collaborate with Global HR to develop talent and build competency profiles to ensure we have the best of the right people at the right jobs.
• Drive value to the Business as a strategic partner and consultant to the Retail Business Unit.

Apr 2013 – Oct 2015 · 2 yrs 6 mos

• Delivering Operational Excellence for a network of 960 retail sites in Malaysia to ensure maximum returns while delivering superior customer experience across all stations in Malaysia.
• Review and update operational standards by applying LEAN principles and incorporating best practices from the global marketplace. Successfully moved Retail Malaysia's customer satisfaction index to above 90% and improved the Voice of Customer ratings by 35% within first 2 years. Moved Retail Malaysia from ranking no 14 to Top 3 markets globally for Onsite Operational Standards.
• Designed and deployed nationwide training programs for retail frontline service champions through multiple channels; face to face, e-learning, manuals, etc. Designed and published the Shell Retail Bulletin quarterly for the entire Retail network in Malaysia.
• Program Lead for all internal and external stakeholders communications and engagement events. Major programs include; National Retailers Convention, Dealers Annual Travel Award, Retail Superstars Nationwide Championship, etc.
• Seconded to Singapore as Incident Commander to manage the 'Sembawang ' LOPC incident. Managed the various stakeholders in Singapore including the government agencies and reps to mitigate the situation and make safe to resume business operations. Awarded with Special Recognition for managing this safety incident for Shell Singapore.

Apr 2013 – May 2014 · 1 yr 1 mo

• Double hat role while serving as Ops Excellence Mngr.
• Conduct monthly review of local fuels pricing against MOPS vs lag gain/loss and advise the business on purchase strategy. Maximize opportunity for gains via fuels margins.
• V-Power Racing is a non-regulated product and the pricing is set by the Fuels Pricing Mngr upon sign off by Retail GM. Ensure the pricing for VPR remains competitive against main grade fuels to sustain demand and profitability demand.
• Act as company focal for fuels price change communication from the Malaysian Government. Activate the price change mechanism upon receiving new price listing and ensure all 960 stations across Malaysia have successfully updated their pump price at 12.01am.

Feb 2012 – May 2013 · 1 yr 3 mos

• Managing a Retail Network of 150 petrol station all across Oman including fuels and convenience retailing. 6 direct reports and 90 indirect reports (retailers & landlords).
• Delivered the overall sales target for Shell Oman by developing strong collaboration with the Trading & Supply Team. Accurate demand and forecasting supported by strong sales activity and daily monitoring of volumes enabled the high achievement.
• Awarded as Top Regional Manager for Shell and received the award in Smiling Stars Global Awards Night in Barcelona.
• Received Special Recognition Award for Managing a National stock out crisis, resulting from a fire incident at the Oman refinery.
• Designed, deployed and successfully completed a Tank & Pump Maximization Project which led to my certification as LEAN Six Sigma Green Belt. The conversion of unutilized assets delivered annual profit of USD80,000.

Dec 2006 – Jan 2012 · 5 yrs 1 mo

• Managing a Retail Network of 25 higest volume petrol stations in Klang Valley including fuels and convenience retailing shops. Started off in Southern region as my first base. Managing stations in Melaka-Tampin-Segamat and moved to Johor Bharu. In 2010 was transferred to Central region to manage the most profitable stations along all the major highways in Klang Valley.
• Appointed as National Distribution Focal and awarded with Special Recognition Award for successfully managing the stock out crisis at retail stations during the Hari Raya Festive period (2011)
• Promoted to Lead TM and assigned as coach/mentor for 3 junior TMs in the Central Region.

Mar 2003 – Nov 2006 · 3 yrs 8 mos

• Joined Courts as Asst Branch Manager in charge or the furniture department. Promoted to Branch Manager for Miri in charge of entire store operations, manpower planning and profitability. Delivered weekly sales of RM400k. Over achieved sales target records for Sarawak region.
• Awarded as Best Sales Coach in Courts 2004

Feb 2002 – Mar 2003 · 1 yr 1 mo · Kuala Lumpur, Malaysia

• Joined Tops Retail in Malaysia which was under the Royal Ahold Retail group as a Young Management Trainee. 1 Year intensive retail onboarding with placements at various levels of store operations and HQ departments. Hands-on experience combined with business exposure gave me an in-depth understanding of the industry and formed the platform to launch my Retail career.

Oct 2001 – Jan 2002 · 3 mos · Selangor, Malaysia

• Conducting business and market research studies usibg various methodologies; emails,
• phone calls, f2f questionnaires and focus group discussions.

Feb 1996 – Jun 1996 · 4 mos · Selangor, Malaysia

• Before Sun Newspaper became free, I joined them as a HR Assistant, wanting to learn how a newspaper works. A short stint before I decided to pursue my studies full time.

Oct 1995 – Feb 1996 · 4 mos · Federal Territory of Kuala Lumpur, Malaysia

• Telemarketing & Selling Legend Gold Club memberships tbrough phone calls. Top sales person - Using yellow oages to do cold callings and close the sale over phone, including collection of payment using credit card.

Jan 1993 – Dec 1995 · 2 yrs 11 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Working as a part time as a waiter while attending high school to support my family. With both parents handicapped, and being the eldest son, I had to work to share the household responsibilities and commitments.