Satish Upadhyay

CEO

Mercer Island, Washington, United States20 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led a 50-member marketing team at Amazon.
Drove 20x marketplace adoption in India.
Executed disruptive campaigns enhancing brand perception.

Stackforce AI infers this person is a seasoned marketing leader in E-Commerce and Brand Management.

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Skills

Core Skills

B2b MarketingDemand GenerationMarketing StrategyBrand ManagementBrand DevelopmentBrand StrategyBrandingCustomer Relationship ManagementMarket SegmentationProduct Marketing

Other Skills

AdvertisingAnalytical SkillsBrand ArchitectureBrand AwarenessBrand EquityBrand MarketingBranding & IdentityBusiness Process ImprovementBusiness RevitalizationBusiness WritingCommunicationCompetitive AnalysisCreative StrategyCross-functional Team LeadershipCustomer Relationship Management (CRM)

Experience

Amazon

4 roles

Head of Global Studio

Mar 2025 – Present · 1 yr

Chief of Staff

Promoted

Oct 2023 – Mar 2025 · 1 yr 5 mos

Head of Marketing

Nov 2020 – Sep 2023 · 2 yrs 10 mos

Responsible for 360 degree marketing team including Insights, Brand Marketing, Creative Design, Growth/Acquisition Marketing, Demand Generation, Engagement Marketing and Product Marketing. Built a 50-member team grounds up, focused on building affinity and adoption amongst shoppers and merchants/businesses to turn the flywheel from both ends. Launched multiple products/features and enablers to market to help drive adoption by DTC businesses/enterprises.

B2B MarketingOnline AdvertisingAnalytical SkillsMarketingAdvertisingE-Commerce+3

Head Marketing - Amazon India Marketplace

Jul 2015 – Nov 2020 · 5 yrs 4 mos

Incubated the marketing function to take Amazon.in from third to leadership position on brand recall and preference within 1.5 years; Drove 20x scale in marketplace adoption over the 5 years.
Conceptualized and led the execution of the disruptive campaign Amazon StoryBoxes, positively impacting the brand perception.
Drove thought leadership by envisioning and creating the largest flagship event property for SMBs, Amazon SMBhav. Led to Amazon’s perception shifting from negative to positive sentiment from SMB. Inspired US locale to launch Amazon Accelerate.
Launched and scaled two marquee programs Amazon Saheli (women) and Amazon Karigar (artisan) for representation of marginalized segments on Amazon.in, increasing brand favorability scores.

Brand ManagementBrand DevelopmentCommunicationBrandingCreative StrategyIntegrated Marketing+10

Akzonobel

4 roles

Country Manager, India

Promoted

Apr 2014 – Jun 2015 · 1 yr 2 mos · Bangalore · On-site

Managed the P&L for the Industrial Coatings business, growing revenues by ~70% in one year (previous 3 years single digit growths).
Developed the Customer Segmentation model to reduce cost-to-serve and increase profitability by over 30%.
Leveraged branding as a key competitive advantage to gain unprecedented 18% market share in the premium portfolio

BrandingCustomer Relationship Management (CRM)Market SegmentationBusiness WritingCustomer Relationship Management

Global Management Program

Apr 2012 – Dec 2012 · 8 mos

Project Leader

Integrated Business Planning Lead

Sep 2011 – Apr 2012 · 7 mos

Project Leader - Implementation of Global IBP model for India & South Asia

Brand Manager

Apr 2010 – Dec 2011 · 1 yr 8 mos

Brand Manager for Dulux Velvet Touch and Velvet Touch Trends, the luxury brands from Dulux.

Akzonobel india limited

Senior Brand & Design Manager

Dec 2012 – Mar 2014 · 1 yr 3 mos · Gurgaon · On-site

Redefined the brand architecture for the Dulux portfolio and led the launch of 2 new products driving category share.
Spearheaded the global re-branding exercise and built India-specific brand renewal playbook. Executed the new brand campaign through traditional and digital marketing mediums to take Dulux to #2 position on market share.

Brand ManagementProduct MarketingBusiness RevitalizationBrand ArchitectureLuxury Brand Marketing

Ici dulux

Marketing Manager- Modern Retail

Apr 2009 – Mar 2010 · 11 mos · Gurgaon

Developing and growing the Modern retail arm for Decorative business, including the launch of Dulux Decorator Centres (the pioneers of exclusive retail in paints industry)