Jul 2016 – Jan 2018 · 1 yr 6 mos · Greater Nashville Area, TN

• Head of strategy and tactical implementation for all brand level and digital marketing as well as oversight of related technical systems supporting the organization.

Aug 2006 – Jul 2016 · 9 yrs 11 mos · Orlando, Florida Area

• Design and implement first “click abandonment’’ pop-over solution for 100-property booking engines, generating record-breaking metrics on possible guests and individual reasons with decision not to book a room.
• Direct e-mail marketing strategies, garnering a 67% increase in year-over-actual for travel industry segment response and conversion to travel industry.
• Responsible for planning, managing, and executing, the region’s first major partnership with American Express T+L (Travel + Leisure) using print ad placements, resulting in ~6.5 million reader impressions.
• Use strong social media marketing skills to generate 1,000 hit per day distribution on Pinterest Management.
• Structured a corporate landing page policies and procedures used to deploy 50 individual class C IP address LP’s on the WordPress CMS annually, with various white hat and grey hat SEO/SEM strategies used to increase click-through on gateway.
• Held accountable for 30% decrease in support helpdesk ticket times due to uniformity in the connection and initial information-gathering process.
• Provide keen oversight in administering various 3rd party Email Service Providers (ESP’s ) and then consolidating all email assets to one singular system of email promotion and click through Sales Management (using Interspire).
• Build and cultivate strategic relationships with six airlines, including United, AA, Delta, Virgin America, JetBlue, and US Airways, using a variety of promotions, global marketing requests for proposals, and business events.
• Devised a formal SEO/SEM strategy across both ‘Desktop’ markets and ‘Mobile’ account markets to reach new (and never-before-seen) potential customers .
• Managed business development opportunities that resulted in a 25% increase in partnerships.
• Oversaw and guided brand marketing programs to optimize user product experience including market research, competitive analysis, consumer segmentation studies, pricing tests, and usability A/B tests.

Jul 2005 – Aug 2006 · 1 yr 1 mo · Deerfield Beach, FL

• Provided proactive leadership to seven call center technicians and boosted callback productivity by 20% in four months.
• Implemented internal marketing campaigns through 3rd party ESPs and guerrilla tactics as well as the first-ever e-mail and auto responder weekly e-blast system.
• Reconfigured Avaya central phone system with ACD to monitor call and conversion statistics.
• Deployed VoIP Phonality solution with web-based monitoring and statistic center.
• Restructured internal IT infrastructure with multiple and redundant systems for quick connectivity and remote control of client computers (VNC-SC/Java-based clients/Symantec clients) to allow quick access to prospective buyers.
• Designed remote SMS-to-mobile phone enterprise monitoring solution and mobile marketing for greater effectiveness in the event of server and network failure or to reach mobile customers with alerts and special offers on products.

Jan 2002 – Jun 2005 · 3 yrs 5 mos · Fort Lauderdale, FL

• Assumed full responsibility in all aspects of operations in the absence of the owner, supervising the fiscal and customer service end of the business about 75% of the time.
• Developed and implemented a marketing solution, which alerted captains when supplies ran low or basic services were needed.
• Designed forms for customer submission on website to have a clear understanding of the customers’ needs.
• Administered routed networks across various hardware platforms, including Cisco, wideband, and many different consumer routers, switches and hubs.
• Took full accountability in conceptualizing, designing, coding, and hosting www.allieddiving.com in DHTML/FLASH through ProFX platform.
• Served as company webmaster and network administrator.

Jan 1999 – Jan 2002 · 3 yrs · Various National Locations - Miami, FL , Tempe, AZ , Seattle, WA

• Managed and integrated various systems on day-to-day basis. Strong emphasis on Networking/Troubleshooting in a legacy/NT/2000/UNIX highly technical environment.
• Facilitated and monitored training at Flagship sites on technical systems and procedures.
• Administrated and trained personnel in third-party software (PeopleSoft, PATI, Micros, and various POS network-based reporting systems).
• Full scheduling, hiring, training and employee retention responsibilities within the department.
• Responsible for the ongoing upkeep and continual training of employees in unique corporate curriculum which blended guest services with all of the major technical issues and concerns of a restaurant, arcade and large scale theme park combined.