Nov 2021 – Aug 2022 · 9 mos

Mar 2019 – Jan 2022 · 2 yrs 10 mos

Oct 2018 – Mar 2019 · 5 mos

Nov 2017 – Present · 8 yrs 4 mos

Jan 2017 – Feb 2019 · 2 yrs 1 mo · San Francisco Bay Area

• Led the user experience design and strategy for SmartShoot - a platform that connects filmmakers and photographers with large brands (such as Amazon, Uber & Expedia) that have large scale recurring photo and video needs
• Initiated an overhaul and redesign of the platform to better support the process between brands and creators
• Educated and got buy-in from founders on an improved mobile experience that would not only have a positive impact on the user experience perspective but also on the business.
• Collaborated with with product management, engineering, and business teams and remote creative design developer.

Jul 2015 – Jan 2017 · 1 yr 6 mos · San Francisco Bay Area

• Managed and led a small team of designers to design in-store digital retail experiences including augmented reality (AR) makeup application and in-store virtual try-on
• Planned, budgeted and conducted user research in Sephora’s mock store labs and live in-store using prototypes
• Guided the design team to develop best practices for Sephora’s Android and iOS application

Apr 2013 – Sep 2015 · 2 yrs 5 mos · San Francisco

• Managed and led all aspects of user experience including design concepts and strategy
• Developed storyboards, user flows, wireframes, mockups, prototypes to help team visualize new innovative features and to communicate detailed interactions
• Conducted user research through interviews, field tests, and usability tests to gain insight on user behavior on the platform and to identify pain points
• Created and established design process and style guides to streamline development process
• Managed contractors and setting priorities for design projects and tracking timeline
• Responsible for all marketing and promotion for Bluegraf, including investor presentations and demos

Apr 2011 – Apr 2013 · 2 yrs · San Francisco Bay Area

• Set, defined and drove overall vision and UX strategy across Hotwire’s various car brands and channels, including Hotwire Car and CarRentals.com, international and mobile channels
• Managed a small team of designers and fostered their longterm career development while also helping manage day-to-day tasks
• Recruited new designers and managed hiring process for designers on the car team

Jan 2009 – Apr 2011 · 2 yrs 3 mos

• Led the entire UX design for Mundia.com project - an Ancestry.com spinoff
• Collaborated closely with product managers on requirements
• Designed and created A/B tests
• Designed the integration of third party apps such as Facebook and Flickr.
• Created and maintained design pattern library
• Conducted user research studies including ethnographic, usability, and user surveys

Mar 2008 – Apr 2009 · 1 yr 1 mo · San Mateo, California, United States

• Jaman was a streaming service that allowed users to discover, watch and share independent and world films online. Created user flows of complex licensing paths for purchast and rental of films. Designed wireframes and mockups for better film discovery and management of user’s library.

Jul 2004 – Mar 2008 · 3 yrs 8 mos

• Worked with product managers on writing and gathering requirements
• Created wireframes and user flows of the shopping and checkout paths
• Led product requirement sessions with product management and IT
• Conducted frequent in-depth user research - from focus groups, usability studies
• Ambassador for promoting and educating others on best user experience practices
• Created and managed overall usability research projects including staff, budget, location, and schedule
• Managed UI contractors and third party vendors

Oct 2002 – Jan 2004 · 1 yr 3 mos · San Francisco Bay Area