Aug 2025 – Present · 7 mos

• Currently, Shaping the Future of Brand Storytelling | Blending Ai, Creativity & Digital Innovation
• Partnered with Flora Ai, developing Techniques their brand new workflow components.
• Partnered with Adobe on Firefly AI to design and pilot 4 Figma plugins automating creative workflows — a year-long and ongoing collaboration to industrialize creative automation.
• Pioneered the first integration between Adobe DAM and Figma — a global first across brands — removing hurdles and enabling designers to focus on creativity.
• Positioned M·A·C as ELC’s first brand to explore the potential of Adobe Firefly Services, leading to enterprise-level adoption.
• Built and deployed AI Agents and worked with Microsoft Team, Copilot Agent, Chat GPT Agent to support creative workflows (knowledge management, automation, and content generation), increasing efficiency for design and marketing teams.
• Designed and led training programs across our department and multiple Estée Lauder brands, empowering teams to build, adopt, and leverage AI-powered tools in their daily workflows.
• Created step-by-step tutorials and custom templated prompts tailored for beauty workflows — covering textures, smooshes, lighting, and product aesthetics — to guide teams on using Midjourney, Adobe Firefly, and Flora AI effectively.
• Taught and onboarded global creative teams and regional partners on how to integrate generative AI into everyday storytelling, elevating consistency and creative quality at scale.
• Championed AI-driven creative solutions (asset automation, generative visuals, workflow agents) to reimagine brand storytelling, scale content production, and accelerate design speed.

Nov 2020 – Aug 2025 · 4 yrs 9 mos

• As the Global Creative Lead for our company, I led the redesign and re-platforming of 39 global and regional sites. Utilizing user testing, A/B testing, and analytics tools like Content Square and GA, we were able to improve our UX and upgrade our components based on data and customer feedback.
• I also provided art direction for new product shots, which were used across the website, retail stores, and retailers.
• Furthermore, I spearheaded a digital evolution at the Estee Lauder conglomerate, orchestrating the shift of our creative software from Sketch to Figma across all platforms, including applications, websites, emails, and presentations. We established the inaugural Design system within the Estée Lauder collective. We conducted workshops and provided guidance to brands like Clinique, Estee, La Mer, Bobby Brown, Too Faced, and others in the Estée Lauder portfolio, enlightening them on the effective utilization of our design system, which notably enhanced efficiency and saved time for our design teams and partners on a global scale.
• I also created, maintained, and updated our AR tools for various features such as lips, eyes, face, brows, and full looks.

Feb 2018 – Oct 2020 · 2 yrs 8 mos

• Responsible for strong conceptual and strategic directions. Digital strategies, 360 campaigns, .com UX/UI re-design, in store digital experience...
• Responsible for planning, developing, implementing the digital marketing strategy.
• Working closely with the engineers at Estee Lauder on a weekly basis making sure our concepts and designs are brought to life.
• Conceived, designed and managed complete rebranding projects with a multi-platform
• relaunch Home page and SPP in 40 countries worked closely with C level management, designers, art directors, engineers. +20BPS conversion rate increase and +17% engagement lift post-launch after 2 months.
• Created the first AR Virtual Try-on Lipstick Mobile and desktop. Facilitate product discovery
• and consideration, as well as increase conversion across online and offline Provide a personalized and high-touch omnichannel experience.
• Working closely with Omni on our new retail digital experience. Launched September 2020. The MAC Innovation Lab in Queens Center, customers have the opportunity to customize their own palettes, personalize product packaging, and virtually try on makeup shades or even entire looks created by MAC makeup artists. https://www.forbes.com/sites/tanyaakim/2020/09/25/mac-cosmetics-new-concept-store-is-the-next-step-in-virtual-retail/#2264278241f2