Alexandra Tenney

CEO

St. Petersburg, Florida, United States10 yrs experience

Highly Stable

Key Highlights

Over 15 years of eCommerce experience.
Expert in TikTok Shop growth strategies.
Proven track record in driving sustainable revenue growth.

Stackforce AI infers this person is a B2C eCommerce expert specializing in digital marketing and customer experience.

Contact

Skills

Core Skills

E-commerceDigital MarketingE-commerce ConsultingDtcMarketing Strategy

Other Skills

Marketing AnalyticsCustomer ExperienceCustomer AcquisitionE-commerce OptimizationCreative StrategyEmail MarketingMarketing CampaignsDigital StrategyCustomer LoyaltyOnline MarketingCopywritingContent Management Systems (CMS)Social MediaSocial Media MarketingMicrosoft Office

About

I help CPG brands turn eCommerce fundamentals into scalable growth on TikTok Shop. After spending 10+ years leading eCommerce and digital marketing teams in the beverage and consumer goods space, I’ve built and managed 10+ Shopify stores and designed full-funnel ecosystems across paid media, email/SMS, subscriptions, loyalty, and content. That foundation allows me to approach TikTok Shop not as a trend but as a performance channel. Today, I specialize in helping CPG brands win on TikTok Shop by combining proven eCommerce strategy with creator-led commerce. I support brands across catalog setup, affiliate strategy, GMV ads, content pipelines, and conversion optimization, all grounded in data, margins, and long-term customer value (not just viral moments). My background in analytics and customer experience allows me to connect social commerce to the bigger picture: retention, repeat purchase, and sustainable revenue growth. If you’re a CPG brand looking to turn TikTok Shop into a real revenue channel (not chaos), let’s talk.

Experience

Scent fill

Fractional VP of Marketing

Apr 2025 – Present · 11 mos · Tampa, FL · Hybrid

Providing strategic leadership across eCommerce channels, including Shopify, Amazon, and TikTok Shop, to drive sustainable growth.
Optimizing marketing spend by implementing attribution tools like TripleWhale and developing ad strategies focused on new customer acquisition.
Enhancing the customer journey by repairing broken Klaviyo flows, refining Shopify notifications, and eliminating old workarounds for a seamless experience.
Elevating organizational performance by professionalizing reporting, KPIs, dashboards, and long-term planning to enable data-driven decision-making.

E-CommerceDigital MarketingMarketing AnalyticsCustomer ExperienceCustomer Acquisition

Wynk™

Director of Digital Marketing

Jun 2024 – Apr 2025 · 10 mos · Remote

Finding new school ways to sell THC in spaces that have old school policies. Leading DTC strategy with a strong focus on new customer acquisition and turning existing customers into loyal subscribers. Bringing creative ideas to life in performance marketing to drive growth, hit KPIs, and maximize budget efficiency.

Marketing AnalyticsE-CommerceDTCCustomer LoyaltyDigital MarketingMarketing Campaigns+1

Toast to growth marketing

Owner & eCommerce Consultant

Nov 2023 – Present · 2 yrs 4 mos

Helping businesses in the CPG space elevate their eCommerce, content, and marketing by creating and optimizing their digital ecosystem.

E-Commerce ConsultingMarketing AnalyticsE-commerce OptimizationCustomer AcquisitionDTCCreative Strategy+5

Boisson

Director of eCommerce

Nov 2023 – Apr 2024 · 5 mos · Remote

Transformed underperforming KPIs to meet and exceed industry benchmarks.
Achieved a 22% increase in email open rates through data-driven audience segmentation and A/B testing.
Enhanced click-through rates by 2% through clearer CTAs, new brand voice, and compelling content.
Boosted website conversion rates by 2% through strategic UX/UI improvements, targeted marketing initiatives, and remerchandizing.
Spearheaded the development and execution of cohesive marketing campaigns across all digital channels and seven retail stores, ensuring brand consistency and message alignment.
Fostered strong relationships with brand founders, collaborating closely to curate compelling brand content on the website that authentically conveyed their unique stories and meet their sales goals.

Marketing AnalyticsE-CommerceOnline MarketingDTCCustomer LoyaltyEmail Marketing+5

Betty buzz

Director Of eCommerce

Aug 2022 – Oct 2023 · 1 yr 2 mos

As the eCommerce Director at Betty Buzz, I spearheaded the establishment of our online presence across diverse sales channels, including Shopify, Retail commerce, Instagram Shop, TikTok Shop, and Amazon.
Key achievements during my tenure include:
Designing and implementing comprehensive monthly reporting templates to analyze key performance indicators, enabling data-driven decision-making for business growth.
Collaborating with the Operations team to forecast demand and plan inventory, ensuring efficient stock management and timely product availability across all sales channels.
Proactively gathering and analyzing customer feedback to implement impactful web improvements, enhancing user satisfaction and engagement.
Proficiently handling tech and web updates using various tools and programming languages, including 24 Shopify apps, HTML, PHP, and JavaScript.
Successfully liaising with external agencies for digital advertising, SEO, PR, and content creation, ensuring clear briefing for cohesive collaboration and achieving desired outcomes.
Moreover, I implemented an owned audience marketing strategy that consistently outperformed industry benchmarks:
Achieved a 58% email open rate.
Attained a 16% text message click rate.
Increased website conversion rate by 1%.
Additionally, I led the brand's launch on Amazon Seller Central, managing strategy and execution, resulting in significant growth and performance enhancements:
Achieved an 800x revenue growth on Prime Day.
Increased Amazon conversion rate by 5%.
Enhanced the review rate by 2%.
Ranked #2 in all Sparkling Soda categories.
My tenure at Betty Buzz exemplified my ability to drive impactful e-commerce strategies, foster collaboration across teams, and deliver exceptional results.