Mar 2024 – Aug 2024 · 5 mos · Pune District, Maharashtra

Dec 2022 – Jan 2023 · 1 mo · Pune, Maharashtra

Jan 2023 – Feb 2024 · 1 yr 1 mo · Pune, Maharashtra, India

• Responsible for customer success and business outcomes through video content strategy integrated with video technology and interactive videos. .

Jul 2019 – Nov 2022 · 3 yrs 4 mos

• Formulated leadership communication strategies, responsible for Internal and External communication, including PR, Media relations and Crisis Communication.
• Special Project - Led a project for creation of OTT type platform for farmers on the AgroStar platform.
• Highlights:
• Created a team of video content creators who created more than 6000 video content in 6 months to give an OTT type experience to farmers using AgroStar's premium advisory service - Gold Service.
• 100K+ subscribers on AgroStar India YouTube channel
• 10X increase in the AgroStar app engagement with the integration of 6K+ videos

Jul 2019 – Dec 2020 · 1 yr 5 mos

• Spearheaded the revamp and redefinition of the company culture as part of the company growth strategy, in collaboration with the founders and the Head of HR.
• Highlights:
• The scientific method of OCAI was used to drive this assignment effectively.
• Culture 2.0 was successfully rolled out to 1000+ employees during the COVID lockdown in a phased manner with the involvement of leaders across.
• Upgraded all HR policies to align with the new culture values, in collaboration with the People Practices Team, and implemented them.
• Leadership alignment and practice of culture values was systematically driven for better retention and show and tell of the new culture.
• Impact:
• Company-wide alignment on new culture values.
• Exercises to implement practice of new culture, leading the way to natural culture conversations internally and externally.

Aug 2017 – Jun 2019 · 1 yr 10 mos

• Set up the team and the content marketing strategy for the growth of the AgroStar
• AgriDoctor app, including the regional content strategy in Hindi, Gujarati, and Marathi,
• setting up the video vertical and driving the company social media handles on LinkedIn,
• Twitter and YouTube.
• Highlights:
• The content strategy included content creation and localization in main regional languages of Gujarati, Hindi and Marathi and supporting Indian languages of Kannada, Tamil, Telugu, Punjabi, Malayalam, Oriya and Bengali. An effective localization engine was created to make sure translations were qualitative.
• Responsible for UX copywriting for the app and new feature updates.
• Video content strategy was also initiated and led single-handedly for brand visibility on YouTube, engagement on the app and for impact storytelling.
• Closely collaborated with the Marketing teams to conceptualize and do copywriting for marketing campaigns - be it copy for ads, jingles, voice-overs or scripts. Executed them in Hindi, Marathi and Gujarati.
• Conceptualization, scriptwriting and production done for ad campaigns.
• Worked closely with founders on internal and external Communication Management and strategic communications.
• Impact:
• 11 regional languages
• First 100K downloads
• 4+ rating on the Google Playstore

May 2016 – Jul 2017 · 1 yr 2 mos

• AgroStar has created an ecosystem which is enabled by Agronomy expertise, technology and data, to solve few of the major problems of Indian farmers.
• With a mission of #HelpingFarmersWin, our ecosystem enables farmers to get easy access to solutions, advice, information, knowledge, assistance, expertise and good quality agri inputs like seeds, fertilizers and farm implements, all at the tap of a finger. We deliver the agri inputs at the doorstep of farmers, with NO delivery charges.
• All touch points with farmers is where Content plays its role at AgroStar.
• Our key focus for Content is our Android app, which is the most loved agri app of Indian farmers Our content on the app includes advisory which is useful for farmers and is created and curated by senior agri experts. We have worked on Content of more than 50 key Indian crops in the app.
• With more than 100 renowned agri input providers as partners in our ecosystem, the detailed content about every product in the catalogue ensures that farmers get a wide choice of useful products to choose from, to make farming as easy and economical for them.
• Beauty of the role: Creating and curating content that lights up the lives of Indian farmers and makes a difference to their lives. #HelpingFarmersWin

Sep 2015 – Apr 2016 · 7 mos

Jul 2010 – Jan 2016 · 5 yrs 6 mos

• Writing gives me a different joy altogether. So, the opportunity to be a part of and write for the Lokmat group was an exciting one. 'Lokmat', is the largest read & circulated Marathi language newspaper. It is the fifth largest Indian daily and is the largest selling daily in Marathi.
• In 2010, Lokmat decided to launch a series of Coffee Table Books that highlighted the inspiring stories of various dignitaries and prominent personalities of Pune. The book commemorates the efforts of the dignitaries, who, through their field of expertise and acumen, have contributed to the growth of Pune and have helped Pune become a landmark city of India for growth, development and opportunities.
• The coffee table books are published in English and Marathi and I wrote the english part. This wonderful opportunity gave me a chance to meet and interview the face changers of Pune and assist Lokmat with the publications.
• The first coffee table book was released on 7th November 2011, at the hands of, Mr. Pranab Mukherjee, former Honorable President of India, who was then the Finance Minister of India. Also present for the launch was Mr. Prithviraj Chavan, the then Honorable Chief Minister of Maharashtra.

May 2015 – Aug 2015 · 3 mos · Pune Area, India

• Lead client servicing for all branding requirements of clients and responsible for account management and account growth.
• Highlights:
• Coordinated with senior leaders and marketing leaders at the client side to drive their business communication and marketing goals.
• Recommended marketing strategies for better business outcomes.
• Worked closely with Creative Directors, Art Directors and Design teams for successful and impactful deliveries.
• Clients included Amazon, Mastercard, Vodafone, and TCTS

Jul 2010 – Apr 2015 · 4 yrs 9 mos

• Led account management for over fifteen key clients, based out of North America, Europe and Middle East.
• Highlights:
• Responsible to drive the collaboration between clients, client teams and the internal tech teams to ensure timely deliveries as per requirements.
• Responsible for P&L of all accounts and Resource Management.
• Ensure account growth and business expansion.

Jun 2008 – Jul 2010 · 2 yrs 1 mo · Pune Area, India

• Working for the Direct Marketing Channel (DMC) at the Head Office of Bajaj Allianz Life Insurance Company Pvt. Ltd, Pune, the key role was to co-ordinate and assist all branches PAN India with operational assistance and inter-departmental mediation for the general requirements (Marketing, IT, Operations and Admin Support) .
• Data analysis and Report maintenance was another important daily task at hand.

Apr 2004 – Jan 2008 · 3 yrs 9 mos · Pune Area, India

• I worked for the reputed North American Airline Company, Air Canada.
• It started off with a Customer Service Executive’s job, making airline reservations. The journey provided variety of opportunities, each contributing different lessons that added value to my overall expertise and my forte since then has been Client Engagement, Customer Service and PR.
• Subsequently, I worked with the Customer Relations Department for 5 months. Here, my writing skills came to good use and the objection handling skills were honed. Direct client interaction was another exposure that heightened my potential and made me known to the clients.
• Being identified as a resource with good communication skills and being an SME by now, the management saw potential training capabilities and I became a Voice and Accent Communication Trainer for the Training & Development Team. Coaching on communication skills and customer service was the core job. It was followed by being an interim Process Trainer. This role included induction of new recruits and training them with process knowledge. I loved interacting with the new CSEs and thoroughly enjoyed the responsibility to teach them the process, boost their confidence, motivate them and make them ready for the job. The overall training experience lasted for 9 months.
• The final lap at WNS was in a leadership role. With a team size of 13, the key responsibilities were:
• 1) Managing the team and their performances and ensure achievement of SLAs.
• 2) Client engagement, Client Reports and Reviews.
• 3) Handle customer escalations on calls taken by the CSEs.
• 4) On floor Assistance.
• 5) Manage the MIS and CMS
• Working at WNS, for Air Canada, set up an excellent base that imbibed in me, the importance of processes, standards, targets and work culture. This experience set the perfect base to embark on my career with confidence.