Parisa Shademan — Co-Founder
I help experienced operators turn their expertise into a working digital tool they own. I grew up watching women being told to play it safe, be careful, and wait their turn. I became one of the few women in tech, always in the minority on every team. Later on, I kept seeing smart people with real industry expertise, being told tech wasn’t for them, that they didn’t belong. That pattern repeated enough times that I decided to build something different. I'm Parisa, founder of Creative Coast. After 10+ years in product and leadership, I now work with anyone who's been told they're not technical enough but can clearly see a gap that needs fixing. I build AI-enabled systems for people with deep industry knowledge and zero technical background. That might be an internal system that automates key workflows, a customer-facing SaaS product, or a core operational platform you fully own. We define the problem, pressure-test the use case, cut it down to Version 1, and build something simple and clean in 2-4 weeks. As an angel investor, I've seen what works and what doesn't. I know the difference between something that sounds clever and something people will actually use. Some clients use what we build to run their operations. Others turn it into something they sell. Most just want to stop being the bottleneck in their own business. I also run beginner AI workshops because I don't want people falling behind while the world shifts around them. Practical skills. Real tools. For anyone who doesn't want to be left out of what's coming. Work with me if: - you're the bottleneck in your own business - you can't scale beyond your hours - you've lived the problem you want to solve - you want guidance, not just code - you're willing to start small and test fast If you can describe the gap you see and you're tired of running everything on spreadsheets and messaging apps, send me a DM. I'll tell you straight whether it's worth building and what a smart Version 1 looks like.
Stackforce AI infers this person is a SaaS-focused product strategist with a strong emphasis on AI and user experience.
Location: Wellington, Wellington, New Zealand
Experience: 9 yrs 6 mos
Skills
- Product Management
- Product Leadership
- Product Innovation
Career Highlights
- Founder of Creative Coast, empowering non-technical experts.
- Built AI-enabled systems for small businesses.
- Mentored early-stage founders in startup ecosystem.
Work Experience
The Atom - Te Kahu o Te Ao
Entrepreneur in Residence (0 mo)
NEXTNOTE
Co-Founder (1 yr)
Angel Invest
Co-Founder (1 yr 2 mos)
Angel HQ
Member and Investor (1 yr 3 mos)
Outset Ventures
Investor (1 yr 3 mos)
Creative Coast
Co-Founder & Product Strategist (1 yr 5 mos)
Icehouse Ventures
Investor (1 yr 5 mos)
Spotlight Reporting
Head of Product (Product Lead) (1 yr 5 mos)
Digital Product Manager (11 mos)
Te Whatu Ora Health New Zealand
Digital Product Owner / Manager (Contract) (5 mos)
Bank of New Zealand
Digital Product Owner - Biometrics & Digital Join (8 mos)
Digital Product Manager (Acting) (4 mos)
Digital Product Owner / Manager (1 yr 10 mos)
Westpac New Zealand Limited
Product Owner - Business banking (9 mos)
Lead Product Designer - Business banking (1 yr)
Provoke Solutions
User Experience Consultant (9 mos)
Spark New Zealand
Interaction Designer (1 yr 7 mos)
Software Solutions Lab
Contract - UX/UI Designer (1 yr 8 mos)
PSDesign
Freelance UX/UI Designer (2 yrs 11 mos)
Education
Bachelor of Graphic Design And Visual Arts at Unitec
Bachelor of English Translation at Azad University, Tehran
