Apr 2024 – Jun 2025 · 1 yr 2 mos · Clio, Michigan, United States · Remote

• Develop and execute comprehensive marketing strategies to drive brand growth and revenue.
• Lead cross-functional teams to create and implement integrated marketing campaigns across digital, social, and traditional channels.
• Analyze market trends, competitor activities, and customer insights to inform strategic decisions.
• Oversee content creation and messaging to ensure brand consistency across all platforms.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Drive customer acquisition and retention through targeted campaigns and personalized communications.
• Utilize data analytics and KPIs to measure campaign performance and adjust strategies accordingly.
• Mentor and guide junior marketing team members, fostering professional development and growth.
• Build and maintain relationships with external partners, agencies, and vendors to enhance marketing initiatives.
• Manage public relations efforts and oversee influencer partnerships to expand brand presence.

Jul 2023 – Jan 2025 · 1 yr 6 mos

• Develop and implement strategic marketing plans aligned with overall company objectives.
• Conduct market research and analysis to identify target audiences, market trends, and competitor activities.
• Drive brand positioning and awareness through effective marketing campaigns across various channels.
• Oversee the development and execution of digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Manage the company's brand image and ensure consistency across all marketing materials and communication channels.
• Collaborate with cross-functional teams to align marketing strategies with product development, sales, and customer service efforts.
• Develop and manage marketing budgets, allocating resources efficiently and maximizing ROI.
• Cultivate and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
• Stay up-to-date with industry trends and emerging marketing technologies, applying innovative approaches to stay ahead of the competition.
• Represent the company at industry events, conferences, and speaking engagements to enhance brand visibility and thought leadership.
• Ensure compliance with relevant marketing regulations and best practices.

Jul 2023 – Jan 2025 · 1 yr 6 mos

• Successfully expanded an organization's followers from 2,500 to 12,000 in just three months on X, with ongoing management.
• Achieved an average of 1.3 million impressions and an 11.9% engagement rate per month for the organization.
• Boosted monthly donation amounts while driving increased traffic to the website, YouTube, and other social platforms.
• Established connections with niche influencers and successfully recruited them to appear on the organization's podcast.
• Generated remarkable growth of 694% within one month for a film company's X account, with ongoing management, in preparation for an upcoming documentary release.

Jul 2023 – Jan 2025 · 1 yr 6 mos

• • Craft AV script for a client's video series, concurrently providing support in set design and production.

Sep 2022 – May 2023 · 8 mos · Holly, Michigan, United States

• Played a key role in the successful launch of a new line of original Rankin Histology equipment.
• Effectively oversaw social media management.
• Executed Google Ads campaigns and proficiently managed Google Console.
• Conducted copywriting and designed unique marketing materials.
• Expertly managed both websites, including the storefront and backend.
• Seamlessly imported hundreds of thousands of new products into the CRM and storefront.

Sep 2022 – Jan 2023 · 4 mos · United States