Dec 2016 – Jan 2018 · 1 yr 1 mo

• Hired to drive Display, Mobile and VPAID development in support of TubeMogul’s growth, strategic acquisition by Adobe, and global expansion. Oversaw an engineering team with 20+ engineers in US and China. Delivered:
• VPAID JS – reengineered the manually built flash codebase into Javascript in accordance to IAB spec
• Transcoder 2.0 – migrated from legacy ffmpeg and flash uploader to Zencoder with javascript upload
• Display & Native – integrated AppNexus, Triplelift and dozen other suppliers

Oct 2016 – Mar 2020 · 3 yrs 5 mos

• Joined TubeMogul during post IPO phase and progressed through engineering leadership roles supporting growth of Display, Video, Mobile, Connected TV and Native channels. Lead design, development, and improvement of technologies and cross-functional features that support operational needs and external-facing web/mobile products.
• Ran 25+ people organization of 4 logical groups for RTB Features & Logic, Ad Serving, Ad Unit and User Database:
• $2m in DSP spend, 200 billion auctions, 4 billion bids and 250 million impressions per day
• Responsible for data ingestion from SSP and DMP partners
• Managed 3 engineering managers and 1 architect
• Represent all projects on biweekly executive roadmap reviews
• Exceeded ad serving goal of 99% uptime by reaching 99.95% for Q4 2019 as measured by Fastly
• Exceeded bidding goal of p95 of 100ms by reaching 40ms for Q4 2019 as measured by AdX
• Exceeded goal of reducing Display CPM from $5 to $4 by reaching $3 across display partners
• Support Product and Program managers in partnership to run all engineering teams
• Accountable for hiring, employee retention, and performance reviews. Coordinate with various groups, including executive leaders, product managers, and business stakeholders. Focus on continuous innovation to expand service delivery capabilities, increase customer value, diversify scope of solution offerings, and support business initiatives such as Display Migration Task Force, High CPM and GDPR.

Apr 2016 – Jan 2017 · 9 mos · Emeryville, CA

• Hiring engineers for next generation mobile video advertising platform.

Jun 2013 – Mar 2016 · 2 yrs 9 mos

• Recruited and built global team of 15 in SF and Bangalore: one product manager, engineers, and operations to enhance Studio following departure of entire Sprout team.
• Lifted InMobi Studio to $30 million annual revenue from less than $1m
• Managed over 80% of InMobi’s rich media traffic
• Averaged 20 million impressions per day on the InMobi network
• Achieved certification with DoubleClick Bid Manager and various DSP’s
• Drove managerial excellence initiatives across the company

Oct 2011 – Jun 2013 · 1 yr 8 mos

• Transformed Sprout into InMobi Studio, a premier tool for agencies and creative designers to build, flight and measure rich media campaigns. Participate with Architects to establish conventions and drive standards on reporting for rich media as well as performance campaigns. Redefine development process, code reviews and revenue generating horizontal and vertical initiatives.
• Built reporting and AWS architecture to migrate Sprout from Drupal and PHP into a modern cloud platform capable of billions of impressions per day and state of the art session reconstruction analytics.

May 2011 – Sep 2011 · 4 mos · San Francisco Bay Area

• Third engineer hired for VigLink. Built VigLink's affiliated click platform using Cassandra.

Oct 2009 – Apr 2011 · 1 yr 6 mos · San Francisco Bay Area

• Enabled billions of requests per day and $100 million in annual recurring revenue. Rebuilt Test & Target, the Omniture product now known as Adobe Target, in three months.

Jul 2008 – Oct 2009 · 1 yr 3 mos

• Stabilized Test & Target in coordination with operations. Managed data scientists in London from Touch Clarity acquisition and integration of the 1:1 personalization product. Created platform and infrastructure for delivering self-optimizing campaign target rules.

Jun 2006 – Jul 2008 · 2 yrs 1 mo · San Francisco Bay Area

• Delivered Deal Engine, contributing $1 million per month in Air revenue. Satisfied deal diversity and performance requirements for origin/destination score and appeal. Worked with ITA, Sabre and other vendors. Assisted hotel, car and package verticals in deal engine implementations.

Jan 2002 – Jun 2006 · 4 yrs 5 mos · San Francisco Bay Area

• Built the modernized version of the Veteran Health Administration’s mainframe applications in a J2EE web and java rich client application framework.

Sep 2000 – Jan 2002 · 1 yr 4 mos

• Modernize survey engine for international market research firm using variety of Microsoft technologies including Java.

Sep 1999 – Sep 2000 · 1 yr

• Perform a variety of roles from lotus notes administration, Microsoft programming, Novell and Wyse installation to application engineering with Preventive Maintenance, a 32 bit windows application delivered through Citrix thin web clients.