Oct 2025 – Present · 5 mos · Remote

Sep 2025 – Mar 2026 · 6 mos

• Driving strategic growth and partnerships across Europe. Leading go-to-market strategy, product commercialization, and expansion initiatives that bridge fintech innovation with financial institutions, banks, and technology partners. Focused on scaling Crassula’s presence through strategic alliances, embedded finance solutions, and ecosystem collaborations that accelerate adoption and long-term value creation.

Jun 2025 – Sep 2025 · 3 mos · London Area, United Kingdom · Hybrid

• Launched Swag42’s first scalable partner integration program; built flows with HR tech tools (HiBob, PeopleForce) and event platforms
• Shifted GTM from referral-based partnerships to productized, API-driven integrations with measurable conversion uplift
• Collaborated with product and marketing teams to design co-branded experiences and automate swag touchpoints in onboarding, offboarding, and recognition workflows
• Spearheaded EMEA partner targeting strategy including UK, DACH, CEE; established new referral streams and scoped tiered co-sell enablement

Dec 2024 – Present · 1 yr 3 mos · Remote

• Member of the Partnership Leader community driving partnership excellence and Digital Innovation through networking, insights and education - https://partnershipleaders.com

Jan 2024 – Jun 2025 · 1 yr 5 mos

• AppsFlyer is a product-led digital technology company Global market leader and Mobile Measurement Partner, helping brands to make good choices for their business and their customers by using AppsFlyer’s unique and innovative digital products and technologies for advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving.
• Led global partnership strategy, securing $6M in revenue growth through key alliances in one quarter.
• Managed cross functional teams to drive partnership success and operational integration.
• Expanded international presence by forming strategic collaborations across all regions.
• Negotiated contracts and structured Partnerships to drive revenue growth and monetization.
• Experience as C Suite in a SMEs (CEO, CMO, CIO) and head of operations in a digital business
• Managed cross functional teams to drive partnership success and operational integration.

Jan 2021 – Jan 2024 · 3 yrs

• Strategic Planning and Execution: Developing and implementing innovative strategies to drive revenue growth, enhance market position, and capitalize on emerging trends.
• Experience Leader in a commercial/business development (P&L, growth, sales and distribution strategy) in a digital business.
• Experience of expanding and growing a significant product-led digital technology business Globally.
• Expert in Mobile Gaming, Fintech and international expansion in EdTech etc.
• Go-to-Market (GTM) Strategy: Creating and executing effective GTM strategies to drive business expansion and increase market share.
• Operational Excellence: Streamlining operations, optimizing processes, and maximizing efficiencies to reduce costs and improve performance.
• Leadership and Development: Building and motivating high-performing Leadership teams, fostering a culture of continuous improvement, and providing professional development opportunities for the team of 4 Directors and 50 ICs.
• Stakeholder Engagement: Building strong relationships with board members, clients, partners, and employees through effective communication and negotiation.

Sep 2016 – Jan 2021 · 4 yrs 4 mos

• » Lead world-class Customer Success team in their daily business managing and coaching them to evoke the best performance, quality, behavior, and collaboration standards
• » Drive and own Customer Success outcomes (satisfaction, renewal, expansion & upsell, product adoption)
• » Define and optimize the customer journey
• » Build a solid relationship with customers’ execs to drive success and growth
• » Top 100 Customer Success Strategist 2020

Jun 2016 – Sep 2016 · 3 mos

• Managing an off-site team (12 people)
• Assist with technical issues (tools functionality, tech questions)
• Understand a vast technical system of interrelated processes.
• Be involved in bug-hunting.
• Reporting to higher management.
• Enable team to work more efficiently through workflow improvements, automations, requirements documents and dev meetings with Tech teams.
• Mitigation and root cause analysis of reported issues.
• Developing and maintain customer support tools and app's.
• Managing new processes integration dedicated to the client success and satisfaction.
• Focal point for any Structured Data issues.
• Management and support project life cycle.
• Accompanying vendor team and processes enable project full potential.
• Drive adoption of new technology and products.
• Salesforce and JIRA admin.
• Have and maintain in depth knowledge of our products and services.
• Driven for customer success and satisfaction.

Sep 2012 – Jun 2016 · 3 yrs 9 mos

•  Customer Service professional.
•  Ensuring a positive customer experience by monitoring and reporting team performances.
•  Expert at analyzing and solving complex of data problems SQL/PLSQL/Teradata.
•  Business Intelligence – Designing, building and operating BI platforms using SiSense BI technology.
•  Salesforce administrator/Developer.
•  Manage a team of 23 agents (Bulgaria), conduct professional training's, performance evaluation and feedback sessions.
•  Trigger, lead and supervise actions among operational teams to resolve cross-organizational issues

Apr 2011 – Sep 2012 · 1 yr 5 mos · NICE of NESS behalf

• Oversee the day-to-day operation of computer networks including hardware/software support.
• Manage day-to-day operation of networks and Exchange server.
• Research and troubleshoot e-mail problems. Establish and maintain user e-mail accounts.

Oct 2009 – Jan 2010 · 3 mos · Ariel

• As a research assitance i was at the top projects that KCG labrotaroy deal with,
• I manged few projects on wireless and internet discipline, and was profesor's Boaz Ben Moshe right hand.

Jul 2009 – Apr 2011 · 1 yr 9 mos

• Perform maintenance and support activities.
• Pre Sale.