Oct 2018 – Present · 7 yrs 5 mos · Berlin Metropolitan Area · Remote

• Clients:
• Union Investment Bank, Wunderman Thompson, Bundesdrückerei, E.ON, Porsche, Axel Springer, Goethe Institut, Media Impact, WELT, T-online, WikiMedia, Ströer.
• End-to-end UX UI agency with a focus on dashboards for data visualization, software design, and MVPs.

Mar 2018 – Mar 2019 · 1 yr · Cologne Bonn Region

Apr 2017 – Mar 2018 · 11 mos · Berlin Metropolitan Area

• I have worked closely with the tech and sales team to give our Clients a smoother experience.
• I spent most of my time conducting interview and workshops to better understand the real need of our users and quickly test new ideas.
• The Design Sprint was a strategic partner to achieve actionable data in a short amount of time.

Oct 2015 – Mar 2017 · 1 yr 5 mos · Berlin Metropolitan Area

• Lead Designer & Team Lead, responsible for:
• › UX Research, definition of user problems and hypotheses validation through qualitative and quantitative interviews (Value Proposition Canvas, Design Thinking workshops, one to one interview);
• › Leading the Video production Team. Team management, narrative, visual style, workflow;
• › Initial product sketch, mid fidelity wireframes and clickable prototype (Sketch, InVision, Axure);
• › Value proposition validation through user testing;
• › Iterative improvements of prototype and further assumption validation through testing (complex Axure prototype);
• › Layout (Atomic design methodology);
• › Conversion optimization through user tests (observation, analytics, questionnaire, remote testing);
• › Development of new features through analysis of current usage, new user and business needs.

Oct 2014 – Sep 2015 · 11 mos · Berlin Area, Germany / Milan (Italy)

• I work for:
• Digital Agencies, Startups, Consulting groups, Products.
• My work methodology is based on the Design Thinking and Human Centered Design principles.
• › Analysis of current status-quo through KPIs and Analytics
• › Definition of SMART deliverables
• › Definition of Personas, User scenarios and Customer Journey Map
• › Benchmark and competition analysis
• › User Needs / Business Objectives, definition of the features list
• › Quick wireframes (OmniGraffle, Axure, Balsamiq, SKETCH)
• › Prototypes (POP, InVision, Flash, AfterEffect)
• › Testing. Organisation of user testing and data collection through observation, surveys, interviews
• › I work closely to PMs, design and development team to ensure a smooth workflow from initial concept to final deploy

Nov 2013 – Sep 2014 · 10 mos · Berlin Metropolitan Area

• Client:
• ALPHABET Corporate Car Sharing (BMW Company)
• › UX Concept & redesign of the operative platform "e-Services" oriented to Fleet managers / Sales force / Drivers
• › Concept and design of new features for the global and country website www.alphabet.com
• MINI automotive brand (BMW Company)
• › UX Redesign of the social hub www.minispace.com
• › UX Redesign of the Point Of Sale's touch screens

Nov 2012 – Nov 2013 · 1 yr · Berlin Metropolitan Area

• Information Architecture / User Experience / Digital Concept
• Clients:
• Bayer
• MINI
• BMW

May 2011 – Oct 2012 · 1 yr 5 mos · Berlin Metropolitan Area

• 2012
• Client: Volkswagen
• I was part of the design and concept team who delivered the digital proposals for the New Beetle Cabrio Campaign "As Sun As Possible"
• 2011
• Client: Volkswagen
• I have managed the launch of the music platform Veenue.com sponsored by Volkswagen Group.
• I was part of the design team in charge of the presentation for the Volkswagen CMO Luca De Meo (Colone, Automotive Congress).

May 2011 – Jun 2012 · 1 yr 1 mo

• In 2011 I have founded the startup "Veenue", the innovative hub where musicians from all over the world could play music together.
• Veenue could combine multiple video tracks into one song, allowing remote music making.
• In 2011, the Volkswagen Group chose Veenue as "The New Beetle music platform" making it a substantial part of the New Beetle launch campaign.
• Veenue became the Volkswagen Music Project, promoting for 8 months a worldwide music contest.
• In March 2012, the superstar guitar hero Joe Satriani was featured on Veenue with music videos and exclusive interviews.
• In June 2012, the Veenue adventure ceased with the closing of the music contest. A great adventure which I will never forget.
• Learn more here: https://www.youtube.com/user/veenue/videos

Feb 2008 – May 2011 · 3 yrs 3 mos · Turin, Piedmont, Italy

• 2011
• graphic designer for Illy Coffee s.p.a.
• 2010
• content manager (share point and all media platform), screen designer, motion designer for Abarth Automotive s.p.a.
• screen designer for Fiat Automotive / Fiat 500
• 2009
• graphic designer for Martini s.p.a.
• content manager with share point, screen designer, motion designer for Abarth Automotive s.p.a.
• 2008
• graphic designer for Martini s.p.a. (billboard, print adv, magazine)

Jan 2006 – Jan 2007 · 1 yr · London Area, United Kingdom

• I've worked as Creative Director and print graphic designer for the London Agents magazine in the London office.