Oct 2017 – Feb 2021 · 3 yrs 4 mos · Greater Orlando · On-site

• Branch Sales & Service Operations Executive | Driving Growth, Profitability & Team Excellence
• Dynamic leader with extensive experience directing branch-level sales and service operations to deliver measurable growth, operational efficiency, and sustained profitability. Expert in aligning people, process, and performance to achieve aggressive revenue targets while elevating customer experience and ensuring compliance at all levels.
• Proven track record in optimizing profitability through strategic budget oversight, expense control, and data-driven financial analysis. Skilled at identifying operational gaps, implementing scalable solutions, and executing sales initiatives that accelerate performance and strengthen client relationships.
• Recognized for building and leading high-performing teams through talent acquisition, training, and performance-driven coaching. Leverage field evaluations and KPI-based accountability to ensure every team member contributes to sales and service excellence.
• Strategic Initiatives & Achievements:
• Revenue Growth: Spearheaded business development strategies that consistently drove double-digit sales growth and enhanced client retention.
• Operational Efficiency: Streamlined workflows to improve sales cycle velocity, maximize productivity, and ensure seamless service delivery.
• Goal Alignment: Partnered with senior management to integrate branch strategies with enterprise-level objectives, ensuring unified growth execution.
• Compliance Excellence: Maintained strict adherence to state and federal regulations, safeguarding organizational integrity and brand reputation.
• Performance Impact: Increased team productivity through targeted coaching, data-driven insights, and structured sales enablement programs.
• Client Success: Improved retention and expanded upsell opportunities by reinforcing customer-centric sales practices.
• Core Competencies: Branch Operations Leadership | Growth Strategy | Sales Enablement | Team Development & Coaching

Oct 2014 – Sep 2016 · 1 yr 11 mos · Greater Atlanta Area · On-site

• Regional Sales Executive | Market Transformation | Revenue Growth | High-Performance Leadership
• Proven regional sales leader with expertise in transforming underperforming territories into profitable, scalable growth engines. Skilled at integrating brand strategy, financial discipline, and sales execution to deliver measurable, sustainable results.
• In just 14 months, reversed the Central Region from -27% deficit to +12% growth, driving an 18% increase in net revenue and profitability. This turnaround was achieved through an integrated brand strategy that strengthened market presence, fueled organic growth, and expanded share across verticals including floor care, restroom, and ancillary services.
• Directed a multi-state sales team, implementing performance systems, accountability frameworks, and coaching programs that elevated results. Four of nine employees exceeded targets and earned full bonuses, demonstrating the effectiveness of a culture built on clarity and execution.
• Selected Achievements:
• Revenue Growth: Delivered 18% profit increase through targeted campaigns, digital marketing, and lead generation strategies.
• Team Development: Built and coached a high-performing sales force; implemented training programs that improved service delivery and client retention.
• Financial Oversight: Optimized branch P&L with disciplined budget management and ROI-driven planning.
• Market Expansion: Refined competitive positioning, introduced referral programs, and captured new share across industries.
• Strategic Partnerships: Strengthened supplier and stakeholder relationships, enhancing service delivery and negotiating favorable terms.
• Consistently recognized for transforming performance, developing elite teams, and driving growth that exceeds organizational goals.

Dec 2002 – Oct 2014 · 11 yrs 10 mos · Atlanta Metropolitan Area · On-site

• Training Manager | Strategic Sales Enablement | Leadership & Performance Development
• Training executive with a proven record of designing and delivering scalable learning programs that empower sales teams, accelerate performance, and drive measurable business outcomes. Skilled at aligning training strategies with organizational objectives to ensure sales organizations are equipped to compete and win in dynamic markets.
• As Training Manager for Business-to-Business Sales Applications, I led development initiatives for 970+ territory managers across 16 states, combining in-person and digital platforms to maximize consistency and impact. Leveraging Salesforce.com, I created tailored content, monitored KPIs, and continuously refined programs to maximize ROI.
• Selected Achievements:
• Sales Enablement: Increased sales effectiveness by aligning training to product launches, market trends, and corporate goals.
• Leadership Development: Delivered targeted coaching and mentorship to strengthen leadership pipelines and succession planning.
• Training Innovation: Integrated e-learning platforms and interactive tools, boosting engagement and effectiveness across dispersed teams.
• Strategic Collaboration: Partnered with executives and regional leaders to drive market penetration and align training with growth strategies.
• Data-Driven Design: Utilized CRM analytics to track performance, refine instructional design, and improve sales execution.
• By integrating cross-functional insights from marketing and field sales, I built programs that addressed real-world challenges, closed performance gaps, and ensured sales teams consistently exceeded goals. Committed to compliance and ethical standards, I safeguarded organizational integrity while equipping teams with skills that delivered sustained business growth.