May 2024 – Oct 2025 · 1 yr 5 mos · Boston, Massachusetts, United States

• In this role, Menaka drove the company’s strategic marketing activities, including building a revenue generating function, continuing to guide the positioning of the company, and establishing the brand as a future-tech leader and distinct entity within the Hitachi umbrella.

Nov 2023 – May 2024 · 6 mos · Boston, Massachusetts, United States

• In this role, Menaka spearheaded the global brand strategy and launch for Hitachi Digital Services, setting up its first Strategic Advisory Board and launching an executive visibility program.

Sep 2023 – Aug 2025 · 1 yr 11 mos · Boston, Massachusetts, United States

• The CMO Collaborative is created 'By CMOs, For CMOs' and is a community to connect, collaborate, and support each other. If you're interested in learning more about the CMO Collaborative, reach out to me or check out our website at www.cmocollaborative.com

Aug 2023 – Present · 2 yrs 7 mos · United States

• Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Jul 2023 – May 2024 · 10 mos

Nov 2022 – Present · 3 yrs 4 mos · United States

Apr 2022 – Apr 2023 · 1 yr · London, England, United Kingdom

• Banking Circle Group is redesigning the financial landscape a world over. With a bank at its core, our unique ecosystem connects directly to the world's central banks. It is built to make the financial system more inclusive, efficient and connected. It enables payment companies, banks, marketplaces, corporates and merchants to access global payment infrastructure, payment methods of the future and capital solutions that collectively help businesses conduct worldwide commerce with security, speed and reliability.

Jan 2022 – Present · 4 yrs 2 mos · Boston, Massachusetts, United States

Jan 2021 – Apr 2022 · 1 yr 3 mos

• Built and promoted a global marketing strategy for a unified solution brand across Infrastructure Solutions Group (ISG), including 1) business applications (Microsoft, Oracle, SAP and VDI); 2) AI, Data Analytics and HPC; 3) Cyber Resiliency and Security; and 4) Industries (Automotive, Healthcare, Media & Entertainment, Oil & Gas and Safety & Security). Executed by 1) developing clear, differentiated, out-come based messaging, videos, podcasts, webinars, social media content, collateral and thought leadership for each workload that positioned the breadth and value of the ISG portfolio; 2) creating compelling ISG solution content for horizontal and vertical workloads, supporting solution product management roadmaps and promoting key strategic infrastructure areas; and 3) activating the ISG Solution content portfolio through Dell Technologies external and internal digital properties, solution CoC, channel marketing as well as virtual events.
• Developed and executed marketing amplification strategy inclusive of horizontal programs including Dell Technologies World, four monthly digital newsletters, learning series, social media, webinars, podcasts, public relations and analyst relations.
• Managed all budget and operations as well as external agencies.

Oct 2020 – Jan 2021 · 3 mos

• - Developed content and thought leadership that positioned PowerFlex, a software-defined storage that combines computer and high-performance storage resources in a managed unified fabric for SAP.

Jun 2019 – Dec 2020 · 1 yr 6 mos

• Built and executed a global marketing strategy to launch IoT Solutions for Safety and Security, a pre-validated, pre-certified hyperconverged surveillance solution, and the first cross solution between Dell Technologies and VMware. As an active member of the launch team, the global launch marketing strategy was inclusive of developing two – tiered launch phases, solution name, launch assets including messaging framework, campaign themes, creative concept, launch communication content, thought leadership, customer success stories, sales enablement and training, industry conferences, partner marketing, analyst relations, public relations, digital properties and social media.
• Developed and led a global research study across IDC, Dell Technologies and Intel, Planning For A Safer And More Secure Future: Leveraging New Data Types for Competitive Advantage and Revenue Generation, to position Dell Technologies as a thought leader within the safety and security industry.

May 2018 – May 2019 · 1 yr · New York, New York

• Built and executed the global financial services marketing strategy to position AWS for financial services business as a strategic partner, accelerate cloud adoption, increase revenue and broaden the global footprint. Possess deep technology and financial services industry relationships with key customers, influencers, analysts, partners and conferences.
• Produced and delivered content strategy to support integrated customer demand generation campaigns. Included developing messaging framework, mapping content to various stages of the customer persona buyer journeys, AWS Financial Services website and collaborated with customers to develop Liberty Mutual case study, Starling Bank case study, Future of Cloud podcast and AWS Financial Services About Us video.
• Led cross-functional teams through ideation, development and execution of diverse marketing initiatives that drove retention and cross-sell expansions.
• Developed a brand campaign (AWS is How) that influenced the industry and positioned AWS as the expert on public cloud.
• Spearheaded participation at financial services conferences to position AWS as the leading strategic cloud partner for financial services.

Dec 2016 – Mar 2018 · 1 yr 3 mos

• Led cross functional teams and external agencies to develop and deploy lead-generating marketing programs.
• Built a scalable B2B marketing strategy that is grounded in key horizontal issue-based content that is executed across 9 verticals with industry-specific marketing initiatives. Results with unlocking growth with our marketers, advertisers and partners.
• Developed and distributed media business insights to financial services, management consulting services and healthcare communities through industry speaking engagements and research studies.
• Collaborated strategically with sales team and clients across industries to help them understand how LinkedIn’s full funnel marketing solutions enables them to acquire new clients, deepen customer relationships and brand management.

Jan 2015 – Dec 2016 · 1 yr 11 mos

• Developed a B2B marketing strategy that supported a 40+ person sales team and represented 20% of LinkedIn's global marketing revenue. Resulted with a 400% growth for financial services vertical.
• Published global research studies that drove strategic client conversations and revenue growth including, but not limited to: Winning Affluent Millennials: How This Power Persona is Reshaping the Finance Industry and Next Generation Customer Journey In Wealth Management: High Tech or High Touch?.
• Served as an industry thought leader. Participated in industry speaking engagements which included SIFMA, Fund Form NextGen Distribution, Breakfast with Cognito: The Changing Landscape of Financial Communications, Hot FinTech Issues Answered by Top Thought Leaders and Efma in Paris.
• Partnered with sales team and financial services clients to help them understand how LinkedIn's full funnel marketing solutions enables them to grow current wallet share and increase market acquisition. Resulted with several innovative custom client initiatives including a partnership with Chase to inspire small business growth and co-branded case studies like American Express, BlackRock and Mitsubishi UFJ Financial Group.
• Success in this role resulted with increased responsibility to lead marketing for 9 industries including financial services, insurance, management consulting services, healthcare, automotive, travel, logistics, consumer goods and manufacturing.

Jan 2013 – Dec 2014 · 1 yr 11 mos · Boston, Massachusettes, United States

• Defined ‘content led, industry issue based, digitally enabled’ global integrated marketing framework that built brand awareness, drove client engagement, differentiated capabilities and created preference for Accenture within priority markets. Included collaborating with senior business leaders, budget management, resourcing, rollout, adapting to local market needs and measurement of the marketing efficacy to support Accenture’s banking business services’ growth strategies with combined revenue of $3B.
• Led the orchestration of global thought leadership/issue based campaigns that were aligned and consistent with ownership of key industry issues.
• Responsible for issue based content deployment through an effective mix of traditional and digital channels that utilized social media channels, visual social media posts, blog posts, infographic, microsite, Highlights on Accenture and Trends on Accenture. Created the first LIVE Twitter Chat session across Accenture Financial Services.
• Established campaign governance and measured business impact. Delivered campaigns that resulted with $10M in new revenue.

Jan 2010 – Jan 2012 · 2 yrs · London, United Kingdom

• Refined and implemented the 3–pillar strategic account plan framework across IT & BPO services that included client-centric lead generation campaigns that mapped client’s business challenges to Mphasis’ solutions, yielded wins of 8 new accounts within first 7 months with $65M ACV of new revenue and $25M ACV in new revenue from existing accounts.

Jan 2009 – Jan 2011 · 2 yrs

• Pioneered and implemented the 3-pillar metholody that identified, strategized and implemented a revenue acceleation program to sell IT, ITO, BPO & Consulting for Cognizant's top four growth businesses with combined revenues of $700M. Resulted in $45M ACV in new revenue within 6 months.

Jan 2007 – Jan 2009 · 2 yrs

• Originated and executed marketing strategy across IT, Consulting & BPO to grow the emerging Information, Media & Entertainment business from $106M to $250M in just two years. Oversaw the $1.5M marketing budget; directed and liasied with internal and external clients team; and developed the marketing merger and acquistion playbook for a consulting aquistion that was leveraged enterprise-wide.
• Exceeded annual goal of $6M by developing over $20M of new logo businesses within 6 months. Success in this role resulted with Cognizant creating a new role for me to lead revenue generation.

Jan 2005 – Jan 2005 · 0 mo · Teaneck, New Jersey, United States

• Participated in knowledge transition, requirements gathering and design/development projects. Contributed to consistent delivery of programs well in advance of target dates, exceeding internal and client expectations. Projects included development of user test manual for client's new billing system, operational procedure manual to handle client requests and smooth knowledge transition from client to Cognizant’s onsite/offshore teams.
• Resulted with full-time position as Field Marketing Manager.

Jan 2001 – Jan 2003 · 2 yrs · Boston, Massachusetts, United States

• Led the firm’s marketing and communications department across IT, ITO & Consulting, including public relations, branding, collateral development, client communications, website development and management, and event management.
• Innovated the telemarketing bonus structure that motivated staff and delivered a 50% increase in qualified outside sales opportunites. Revamped company website, resulted in 75% increase in website traffic.

Jan 2000 – Jan 2000 · 0 mo · Boston, Massachusetts, United States

• Consulted retailers on how to grow their business with in-store promotions resulting in a 40% increase in Black & Decker sales within the $12M northern New England territory.

Jan 1999 – Jan 2000 · 1 yr · Boston, Massachusetts, United States

• Created and implemented event marketing strategies and high impact demonstrations for end-users. Resulted in 30% increase of DeWalt sales at national retail accounts.

Jan 2000 – Jan 2001 · 1 yr · Boston, Massachusetts, United States

• Created, directed and implemented marketing lead generation programs including print and on-line advertising campaigns, direct and email campaigns, tradeshows and public relations for the public sector market.