Sep 2022 – Present · 3 yrs 6 mos · Bengaluru, Karnataka, India

• Well in this case gas does not work. Its the real deal. See and hear my music. Gates open for gigs, collaboration, sessions. My channel:
• https://youtube.com/@ajitsbassgrooves

Dec 2018 – Mar 2022 · 3 yrs 3 mos · Bangalore

• Heading marketing for this IT services company in the Salesforce, Cloud, Sitecore, RPA and Custom Dev space.
• I looked after branding, demand generation, marketing services, internal and external comms.
• Marketing in services combines strategic ideation and content-led thinking combined with process-led thinking for setting up and managing marketing implementation... tech, creativity, process and measurement.
• I also manage the Employer Branding and Customer marketing initiatives.
• Working on bringing to life exciting ideas in the services domain. You can check out the website www.suyati.com

Jun 2018 – Present · 7 yrs 9 mos · Bengaluru Area, India

• Brand Advocacy is the new wave of the old-fashioned business way of making friends and sharing the good stuff wherever you go. Socxo is a SaaS product to help brands simplify the advocacy process.
• Employees, customers, partners, or communities... these are your core networks that power up your business. From helping you get more reach to helping you find the right people to work with.
• I run everything marketing here. Built the entire brand framework, visual identity, visibility, demand gen, and the rest of the marketing playbook.
• Presently launching our new product Socxly, a one-of-a-kind smart linking and affiliate marketing product suite.
• If you're here, you might want to check out what we do at www.socxo.com

Mar 2017 – Present · 9 yrs · Bengaluru, Karnataka, India · Remote

• Full stack. B2B and B2C marketing services.
• Brand Strategy, Identity and Positioning
• Content strategy
• Search (Organic and Paid)
• Campaign planning
• Social Media Marketing
• Analytics
• Demand Generation
• Tactical planning
• And more…

Apr 2015 – Mar 2017 · 1 yr 11 mos · Bengaluru Area, India

• Marketing and communications are complex subjects.
• So complex, that even your neighborhood ice cream cart vendor has an opinion of it; if you ask him. Pardon the sarcasm, but it should ring a bell somewhere that it's probably the most misunderstood subject.
• Have delivered Strategic and Creative consulting services for agencies and clients for Branding, Digital Marketing, CRM, Activation, Social media.
• Have worked on International and local projects, won pitches, delivered strategic frameworks and creative ideas on branding, digital marketing, BTL/Events, and social media solutions.
• iCare Life
• Rediff-Wunderman India
• Ooredoo Maldives
• Audi India
• The Co (agency)
• Dell

Jan 2007 – Sep 2015 · 8 yrs 8 mos · Bangalore

• Taking a start up agency from being execution and operational centric to strategic and ideas centric while retaining its operational excellence, making it one of the most award winning and strategic activation agencies in the country.
• Authored and helped in the development of a suite of tools (Pulse Suite) and also the core product proposition (Intelligent Activation) of the agency to generate business, impact on perception, and performance.
• Launched 1010-Asia a strategic digital agency for the group.
• Led Strategic and Creative planning disciplines. Directed award-winning campaigns at a national and regional level.
• Inspired people to reach out to frontiers that they thought did not exist.
• Created and managed digital activation across APAC.
• Some of the brands worked on and delivered a huge lift in trials, experiences and recall:
• Castrol APAC (Interactive/Digital Experiences) Asia's first YouTube interactive game, and Customer Community Building in Vietnam.
• Sun Microsystems (Acquisition for events)
• VLCC (CRM and data analytics)
• Dell (Event Strategies and Digital Activation)
• Great Kerala Shopping Festival (Communications planning)
• Colgate (Experiential Marketing and Activation)
• Nokia Developer Programs (Performance Marketing and Engagement Campaigns)
• Bausch & Lomb (Offline Performance Marketing Campaigns)

Mar 2006 – Dec 2006 · 9 mos · New Delhi Area, India

• Running and managing marketing services for Microsoft India.
• Managing two teams, one in Delhi and the other in Bangalore for the Microsoft business and Developer programs.

Jan 2004 – Jan 2006 · 2 yrs · Chennai Area, India

• Running the operations of Chennai branch of RMG Connect as a profit centre. CRM, Loyalty programs and relationship marketing strategy.
• Managed the launch of Ford Fiesta, Endeavour, Fusion through integrated communications programs, lead management programs, promotions.
• Created ride and drive experiential programs to drive trials and interest in Ford cars.
• Developed GRT Hotels digital communications and loyalty program.
• Partnered CII Chennai for their communications and events.

Jan 2003 – Jan 2004 · 1 yr · Kolkata

Jan 2001 – Jan 2003 · 2 yrs · Bengaluru And Kolkata