Mahima Seth

Founder

India10 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled multiple apps achieving over 110 million downloads.
Expertise in product strategy and data-driven management.
Proven track record in banking operations and training.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and Banking operations.

Contact

Skills

Core Skills

Product StrategyBusiness Development

Other Skills

Market ResearchEntrepreneurshipBusiness Process ManagementBusiness ProcessBusiness PlanningStrategic PlanningSalesBusiness StrategyData AnalysisKeyword ResearchPublic SpeakingSocial Media BloggingSocial Media MarketingCreative WritingSEO

About

Experienced in scaling products from inception to market launch, with expertise in strategy, research, product development, and management. Skilled in banking operations and new hire training. Proficient in product strategy and roadmapping, diverse business models (Ads, Subscription, Freemium), data-driven product management, B2C product analytics. Adept at product, AI strategy, hypothesis testing, and team management. Curious about exploring product leadership roles at good companies.

Experience

Happyverse

Entrepreneur

Jul 2019 – Present · 6 yrs 8 mos · India

HappyVerse is an ecosystem of 23 apps garnering more than 110 million downloads, Happy-verse's apps appear in the top 100 in more than 5 countries. Two of the most important apps from Happy-verse are Nickname Fire: Nickfinder App and BFF Test: Quiz Your Friends. Both of them are highly ranked on Google Play and have been installed more than 10 million times.
Led conceptualization, strategy and mix (4 P’s) development and scaled 8 apps (of different domains) from 0 to 1.
Gathered insights from data by identifying consumer needs to deliver business priorities & based on consumer understanding, opportunity analysis, and must win battle identification, recommended single-minded focus on occasions to deliver on consumer needs, wants in products
Built monetisation strategy and channels for apps from broad-based background that encompasses working in over six categories monetizing in multiple countries ranging from developing to developed markets. Contributed to simplifying and re-setting the strategy to optimise monetisation using Agile methodology. Developed sustainable profitable monetisation strategy by focusing on hyper personalisation and understanding the users deeply.
Accelerated the growth while addressing consumer opportunities in different key markets
Bootstrapped and grew HappyVerse ecosystem by continuously piloting customized growth strategies by keeping a bias for action, ability to balance short- and long-term goals by running A/B tests and taking data based decisions utilizing communication skills to drive collaboration.

Market ResearchEntrepreneurshipBusiness Process ManagementBusiness ProcessBusiness DevelopmentBusiness Planning+4

Fundeasy

Entrepreneur

Jul 2017 – Present · 8 yrs 8 mos

Knowledge of digital advertising regulations such as GDPR, CCPA, LGPD and business impacts
Knowledge of app development roll- out procedures and project management concepts.
Proactively created thought pieces based on existing insights and identified areas for further research and growth opportunities for the business

Indian bank

Assistant Manager

Aug 2016 – Jun 2017 · 10 mos · Morena Area, India

Took the lead in handling cash management from currency chest to branches during demonetization
Authorized more than 100+ high net worth cash financial transactions everyday
Despite being on probation, trained new resources about banking operations
Attended 300+ customers single- handedly every day during demonetization
Despite being on probation, donned many positions like ATM Officer, Assistant Branch Manager, Shroff
Orchestrated branch administrative work with coordinated team efforts
Handled end-to-end ATM operations such as on-loading, off-loading, maintenance cash within RBI rules
Acted as Compliance Manager of the branch and ensured full adherence to RBI guidelines
Handled escalations effectively for ATM transaction failure, transaction failure
Represented Branch in Lok Adalat , Collector meetings, court proceedings
Increased deposits by 25% by effectively persuade smaller banks, customers to deposit with IB
Handled end-to-end KYC formality with due-diligence and adherence to RBI rules
Increased account base by 20% deposit growth
Awarded “Branch Champion” for handling cash crunch during demonetization
Increased Atal Pension Yojna enrollments by 60% , highest in MP,CG Zone
Increased deposits by 25% by effectively persuade smaller banks, customers to deposit with IB
Increased POS sale by 10% through effective POS sale campaigning

Tata consultancy services

Software Engineer

Aug 2015 – Jul 2016 · 11 mos · Greater Nagpur Area

Worked on a Saudi Arabia’s E-Commerce project on an OTP generation module
Worked on the service mix module and effected many technologies on a single platform
Actively participated in organisation’s events and team building activities
Highly increased the efficiency of the project by implementing service mix module
Won the best team award for presentation on “Web App” among the 25 teams participated
Handled teams in Toastmasters-Nagpur Chapter, Fun at work Committee of TCS-Nagpur

Seatrr

Online Market Analyst

Nov 2014 – May 2015 · 6 mos

Worked as an online market analyst in Mumbai based, IITB alumni start up Seatrr. Did exhaustive online research and maintained their social networking pages.
Conceptualised and executed an Indian food blog series with over ten blog posts specialising in different Indian cuisines.
The series got overwhelming social media reception and resulted in increased site traffic