Apr 2023 – Sep 2025 · 2 yrs 5 mos · New York, New York, United States · Remote

• Designing for both Guest and Host experience, with focus on Design x AI.

Jun 2022 – Nov 2022 · 5 mos

• Leading interactive & motion design at Wealthsimple
• Creative & Design Direction for our largest feature, product, and brand launches (incl. leading brand, interactive, 3D and motion work for Wealthsimple brand refresh in 2022)
• Managing a talented team UX/UI designers, motion/3D designers and brand designers
• Directing and overseeing agency partners and larger project teams on a project basis
• Linking Product Design and Brand Design at Wealthsimple
• Reporting to ECD.

Mar 2021 – Jun 2022 · 1 yr 3 mos

• Leading interactive design at Wealthsimple
• Creative & Design Direction for major product campaigns
• Overseeing a talented team of UX/UI designers, motion designers and brand designers
• Linking Product Design and Brand Design at Wealthsimple

Jul 2019 – Mar 2021 · 1 yr 8 mos

• Helping create the world's most human financial services company.
• Leading brand design for Wealthsimple Cash
• Leading design for Wealthsimple.com (resulting in a Webby win)
• Design lead for Wealthsimple interactive marketing experiences

Jan 2019 – Jul 2019 · 6 mos · Greater New York City Area

• Leading the emerging experience design craft at Purpose as Associate Creative Director, working for clients such as World Health Organization, Unilever, UN Environment, Bill and Melinda Gates Foundation & Starbucks.

Aug 2016 – Dec 2018 · 2 yrs 4 mos · Greater New York City Area

• Purpose builds and supports movements to advance the fight for an open, just, and habitable world. I have been co-leading the experience design discipline at Purpose, working with clients like WHO, Nike, Fred Hollows Foundation, UNICEF, UN Environment and FWD.us, among others.

Mar 2012 – Jan 2019 · 6 yrs 10 mos · Helsinki, Finland

• We are a Helsinki-based UI/UX design & development agency specializing in beautiful, easy-to-use digital design. I am proud to be Co-founder and Creative Director of this passionate digital agency that has been growing over 100% in revenues every year since its inception, and boasts an amazing, growing team of talented designers and developers.

Jan 2011 – Jan 2017 · 6 yrs · Helsinki / New York

• I helped lead product design and marketing for our enterprise SaaS-solution used by Amazon, Nissan, Unilever and others. Smarp currently has 70+ employees and valuation of over $60M.
• Smarp helps to humanize the brands of companies big and small (Fortune 150 clients) through employee advocacy. Employee advocacy is all about helping employees improve their personal brand and encouraging them to participate in online communications. By enabling their employees to act as brand ambassadors on social media, companies can help their employees become more successful at what they do, increase employee engagement, and reach more people in a more relatable fashion. And through this, help grow the company's brand.

Jan 2011 – Jan 2012 · 1 yr · Helsinki

• Tasks:
• Collaborate with the international team to analyze gathered client data
• Analyze the data and help translate it to actionable strategic insight
• Help to carry out various projects with major multinational companies
• ActiveInspire Ltd is one of the champions in revolutionaly strategy creation and change management, focusing on implementation. ActiveInspire offers an engaging, agile and cost-efficient method to prepare and execute strategy, transformation and impact building through organizational listening.