Jul 2024 – Present · 1 yr 8 mos · London Area, United Kingdom · On-site

• Leading a community of Product Managers who want to build and grow their Product careers. Product Sphere exists to help people navigate the complexities of a career in Product Management, whether that be finding the next role, moving from Product Manager to Manager of Product Managers, or more.

Mar 2024 – Present · 2 yrs · London Area, United Kingdom · Remote

• Helping experienced Product Managers land their next role and get to the next level faster.

Jan 2023 – Jan 2023 · 0 mo · London, England, United Kingdom · Hybrid

• Head of Product / Tribe Leader for Growth Marketing, Data and Experimentation tribes.
• Led largest Product team in the company, reporting directly into Chief Product Officer
• Managed Product Managers & Senior Product Managers responsible for delivering innovative products in the areas of customer communication (CRM), content management, machine learning (ML), marketing attribution, experimentation, data production & visualisation, as well as a consumer Password Manager app.
• Developed organisational design for a growing product organisation, transitioning from engineering and marketing led to product led tribes and teams.
• Delivered consolidation strategy for company-wide experimentation tooling and processes. Managed multiple vendor relationships, contract renewals, and negotiations in partnership with Finance, Legal, Privacy, and Security teams.

Jan 2019 – Jan 2023 · 4 yrs

• Managed global product used by 1.6 Million customers across 60+ countries, 25+ languages.
• Delivered new global intranet search experience, exceeded an SVP level goal by ~400 basis points, saving $2-3MM in operational costs over the following 3 years.
• Responsible for delivering product roadmaps and prioritisation, reporting on weekly and monthly performance metrics, and keeping Directors, VPs, SVPs, and CEO informed on progress against goal.
• Owned the US, EMEA, and JP product purchase experience for digital one-time purchase and subscriptions in the Digital Video Games and Software business for B2B and B2C customers
• Secured $3MM in headcount funding for a product vision projected to deliver $2.2B in global revenue.
• Partnered with Apple and launched ability for customers to purchase AppleCare+ as a Monthly Subscription on Amazon
• Partnered with Microsoft and launched Xbox All Access Subscription and Upgrades for Xbox Series consoles with Xbox Game Pass
• Owned subscription purchase and license management experience for B2B and B2C customers

Jan 2016 – Jan 2019 · 3 yrs

• Led and grew a team of 12 Product Managers, Marketing Managers, and People Managers focused on Amazon Echo, and emerging devices categories including home security and networking products by Ring, Blink, and eero. My org launched devices across North America, owned all digital traffic, and product/feature updates on Amazon.com as well as in Amazon's mobile apps.
• Hired and developed teams of 12+ ICs and Managers, responsible for defining, executing, and optimising online product experience for Smart Home Devices & Amazon Echo.
• Led online product experience for largest product launches in history, including 2019 Devices launch which drove $1.4MM in revenue in 48 hours.
• Negotiated Prime Day 2019 exposure and led online product experience for Amazon Devices, resulting in 7.4MM units sold and $236MM in US product sales revenue.
• Responsible for creating and delivering team’s monthly and quarterly roadmaps and prioritisation. Drove YoY growth of 257% in traffic and 333% in unit sales from 2018 to 2019.
• Delivered launch experience for all new Smart Home products in 2019 and all Amazon Echo launches from 2015 to 2018.
• Launched Amazon Echo & Alexa on Amazon Business

Jan 2015 – Jan 2016 · 1 yr

• Lead all online product experience for Amazon Echo.
• Delivered launch experience for Amazon Echo when transitioning from Invite-only to General Availability.
• Responsible for detail page, running multiple experiments improving conversion rate from 1% to 5% over the lifecycle of the product.
• Managed weekly Echo newsletter, writing content, driving leadership alignment (up to CEO), and executing the email program as it grew from thousands of recipients to millions.
• Lead the digital marketing for Prime Day, Black Friday/Cyber Monday, Amazon’s first Super Bowl campaign, and more.

Jan 2013 – Jan 2015 · 2 yrs · Greater Seattle Area

• Clients: DoubleDown Interactive, CCP Games, LEAP Motion, Ross Stores, Sungevity
• Lead an agency team of over 20 people across 4 offices in the US and London in support of our relationship with DoubleDown Interactive, makers of DoubleDown Casino - one of the largest social casino games in the world. I led the winning pitch for the 2nd largest account in agency history.
• I was responsible for the strategic & day-to-day management of key client accounts, managing projects & communication with the internal team as well as acting as the direct contact with clients across all levels of their organizations.
• I also participated in business development, helping craft and lead delivery of multiple new client pitches in conjunction with our global CEO and senior leadership.

Jan 2010 – Jan 2013 · 3 yrs · San Francisco Bay Area

• Clients: 24 Hour Fitness, Franklin Templeton, Wine Insiders, McAfee
• I was in charge of managing accounts and executing digital and social media plans for all of Silverfoxes clients in partnership with Account Directors and Agency lead. Also responsible for developing client reporting and analytics on digital investment.
• Lead product development/management for both customer facing and client-specific mobile applications and websites. I was also in charge of developing, executing and maintaining all client cross-media campaigns and reports which integrated data from multiple sources. My work also included managing client CMS, adding and customizing web & product pages, and working with the creative department on materials to support campaigns.

Jan 2008 – Jan 2010 · 2 yrs · San Francisco Bay Area

• Clients: 24 Hour Fitness, Franklin Templeton, Wizards of the Coast, Citrix
• Oversaw the development, execution, and reporting for digital, social, mobile and search campaigns for all of SILVERFOX's major clients. I also worked with client partner Lee Kieran to maintain, improve relationships with and grow media department and client billings to help scale the agency.

Jan 2007 – Jan 2008 · 1 yr · San Francisco Bay Area

• Clients: 24 Hour Fitness, Franklin Templeton, California Pizza Kitchen, Kadoink, Citrix, Halogen Guides
• I was the lead media planner at Silverfox, hired as the 5th employee of the agency to help develop and execute both digital and mobile campaigns for all agency clients.
• For mobile, we were already dabbling in SMS and application development right as the iPhone was rolling out.
• I also developed and executed paid search strategy and campaigns to drive web revenue for a client that went from $0 online sales to the millions in a matter of a couple years.

Jun 2006 – Jun 2007 · 1 yr · San Francisco

• Media Planner on Hewlett Packard account.
• Following work on the Technology Solutions Group for most of 2005 and 2006, I spent the Spring of 2007 planning, executing and managing multi-million dollar, cross-media campaigns for the Imaging and Printing group as well as Snapfish; including a campaign that had a tie-in with Shrek the Third.
• Job function also included managing billings for campaigns as well as working closely with the Analytics department and helping improve client reports to provide insights that led the client to further increase their digital ad spend.

Sep 2005 – Jun 2006 · 9 mos · San Francisco Bay Area

• My first 9 months were spent managing more than 30+ campaigns quarterly supporting Hewlett Packards Technology Solutions Group (Enterprise servers, storage, software and more). Helped manage both US and Global campaigns including HP's "Change Artists" campaign which won campaign of the year in the organization in 2006.
• Digital work ranged from online display campaigns, to lead gen whitepaper posting campaigns, global webcast campaigns and mobile acquisition and sales campaigns for Enterprise IT.