Joe Avella

CEO

Los Angeles, California, United States22 yrs 5 mos experience
Highly Stable

Key Highlights

  • Expert in YouTube growth strategy and storytelling.
  • Produced viral content with over 200 million views.
  • Skilled in building trusted brands through engaging videos.
Stackforce AI infers this person is a Media Production Specialist with expertise in digital content strategy.

Contact

Skills

Core Skills

Youtube AnalyticsContent StrategyVideo ProductionSocial Media Content Creation

Other Skills

ClippingLightingMonetizationStorytellingVideo DistributionFilm EditingDigital PhotographyFilm ProductionVideo EditingPost ProductionWeb VideoFlash AnimationFilmNew MediaDigital Video

About

I’m the Senior YouTube Strategist at I Will Teach You To Be Rich, where I help create world-class financial and relationship advice into videos people can’t stop watching. I specialize in YouTube growth strategy, high-retention storytelling, and building trusted brands through valuable, bingeable content. Previously, I produced and co-hosted Food Wars (US vs UK, India, Japan), a global hit with over 200 million views. I’ve also smashed breakable movie props on my head, swam with otters, and turned myself into an NBA 2K character… you know, typical video job stuff.

Experience

I will teach you to be rich

Senior YouTube Strategist

May 2025Present · 10 mos · Remote

Business insider

3 roles

Producer and Co-Host of Food Wars and Food Tours

Mar 2020May 2025 · 5 yrs 2 mos

ClippingLightingMonetizationSocial Media Content CreationStorytellingYouTube Analytics+2

Senior Video Producer

Promoted

Jan 2020May 2025 · 5 yrs 4 mos

  • Produces, directs, shoots, and edits digital videos for Insider
  • Independently seeks out great video stories
  • Takes charge of assigned projects with little guidance
  • Helps determine Insider Inc.’s video style by developing and implementing top-notch shooting and post-production techniques
  • Implements the Insider Inc. style and show formats when directing shoots and editing videos
  • Works as a go-to director on shoots, leads pre-production meetings, and directing cast and crew during production
  • Develops flagship series for YouTube, Facebook, Snap, and TikTok
  • Location and production scout/research
  • Coordination of domestic travel productions
ClippingLightingMonetizationSocial Media Content CreationStorytellingYouTube Analytics+3

Video Producer

Jan 2015Jan 2020 · 5 yrs

ClippingLightingSocial Media Content CreationStorytellingYouTube AnalyticsContent Strategy+2

Amc networks

Web Series Producer - IFC.com

Feb 2015Jan 2016 · 11 mos · New York City Metropolitan Area

  • Produced and directed the web series 'Video Frogs' for the IFC.com Comedy Crib.
LightingSocial Media Content CreationStorytellingContent Strategy

Collective digital studio

Creative Content Partner

Nov 2013Apr 2016 · 2 yrs 5 mos

LightingSocial Media Content CreationStorytellingYouTube AnalyticsContent Strategy

Groupon

2 roles

Video Producer

Sep 2013Nov 2014 · 1 yr 2 mos

  • Produced product videos for Groupon.com that directly correlated to a 2.5% average revenue lift on deals.
  • Involved in all aspects of production: writing, casting, scheduling, shooting, editing, and visual effects creation, and helped develop the Groupon video voice.
  • Aided with ongoing content initiatives that included product videos, local business profile videos, and various video content for the Groupon social media team, landing our Groupon Goods videos features on both Mashable and Chicago Business Journal.
LightingSocial Media Content CreationStorytellingContent StrategyVideo Production

Image Designer

Feb 2011Sep 2013 · 2 yrs 7 mos

  • All things image related for Groupon including images to go with daily deals and Groupon Rewards. Extensive use of Photoshop to make images fit high design standards on Groupon.com
LightingSocial Media Content CreationStorytellingContent StrategyVideo Production

Self employed

Freelance Graphic Designer and Production Artist

Apr 2010Feb 2011 · 10 mos

  • Freelance Graphic Designer and Production Artist
  • Working for various design and ad agencies, creating a wide variety of printed collateral such as: brochures, posters, in store displays, marketing materials, and presentations for business pitches.

Schawk

Production Artist

Jan 2007Apr 2010 · 3 yrs 3 mos

  • Work in collaboration with art directors, account executives, photographers, and copywriters to create a weekly national supplement book for every major newspaper in the country. Produced unique and powerful design that gained client positive recognition. Built and managed a high volume of pages that incorporate specific design elements and high visual standards. Consistently implement changes and revisions that come from frequent internal and client reviews. Sustained strong client satisfaction by keeping the highest regard for clients best interests and consistently delivered work on time.

Sears roebuck and co

Graphic Designer

Nov 2005Dec 2006 · 1 yr 1 mo

  • Created numerous posters, page layouts, and various printed materials from concept to completion. Kept production on time by creating a specific work schedule, outlining daily work assignments and project goals, both short and long term. Maintained high client satisfaction by delivering exceptional work. Created filing system to increase efficiency. Created detailed estimates of work and cost for clients. Planned and conducted creative team meetings.

Adp

Laser Form Designer

Apr 2004Sep 2005 · 1 yr 5 mos

Cbre

Freelance Print Designer

Aug 2003Jul 2004 · 11 mos

Education

Iowa State University

BFA — Graphic Design

Jan 1998Jan 2002

Certification — Web Design

Jan 2003Jan 2004

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