Robert Ruscher

Business Development Executive

Pittsburgh, Pennsylvania, United States17 yrs 8 mos experience
AI Enabled

Key Highlights

  • Award-winning documentary director at Cannes Film Festival.
  • Pioneered data-driven video marketing strategies.
  • Expert in building scalable content engines.
Stackforce AI infers this person is a Video Marketing Strategist with expertise in B2B content creation and analytics.

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Skills

Core Skills

Video Marketing StrategyBrand Strategy

Other Skills

Cinematic StorytellingData-Driven StrategyCustomer-Centric ProductionVideo EditingCreative DirectionMarketing AnalyticsTeam LeadershipStrategic Visual StorytellingAdvanced Video ProductionContent StrategyB2B MarketingExecutive CommunicationGenerative AIPrompt EngineeringChatGPT

About

I am a Creative Strategist that leverages video for sales enablement, brand equity, and business growth. My career started with me obsessing over lenses and lighting, but today, I obsess over trust and retention. I’ve learned that the most powerful asset isn't a high-end camera, it's curiosity and connection. At Synopsys (formerly Ansys), I bridge the gap between complex engineering and the market. I don't just "make videos"; I build scalable content engines that drive brand authority. Conversation > Interrogation: I replaced standard testimonials with unscripted conversations. This approach treats the interviewee like a human, not a talking point, and it’s how our "Simulating Space" documentary won at the Cannes International Independent Film Festival. Data > Intuition: Creativity without data is just guessing. I built our team’s first YouTube reporting structure to ensure our creative choices are backed by metrics that prove ROI. System > Chaos: I organize the creative process, establishing workflows and best practices that allow teams to maintain cinematic quality at scale. When I'm not working you can find me brewing espresso, building with AI, and spending time with my family.

Experience

Synopsys inc

Senior Marketing Production Manager and Video Strategist

Jul 2025Present · 9 mos · Pittsburgh, Pennsylvania, United States

Ansys

2 roles

Senior Marketing Production Manager & Video Strategy

Promoted

Dec 2023Dec 2025 · 2 yrs · Pittsburgh, Pennsylvania, United States · Remote

  • Elevated the Ansys brand by bridging cinematic video production with data-informed marketing strategy, leading key initiatives to increase the impact and ROI of our creative content.
  • Cinematic Storytelling: Served as Director of Photography and Senior Editor for the award-winning "Simulating Space" short documentary. This project set a new standard for the company's brand storytelling and won at the Cannes International Independent Film Festival.
  • Data-Driven Strategy: Pioneered the team's first YouTube analytics reports, translating engagement metrics into actionable insights. This process guided future content strategy, optimized video performance, and demonstrated creative ROI to leadership.
  • Customer-Centric Production: Developed and implemented a new human-centric interview process focused on authentic conversation over scripted responses. This resulted in more compelling customer stories and strengthened relationships with key clients, reflecting our commitment to being a trusted partner.
Cinematic StorytellingData-Driven StrategyCustomer-Centric ProductionVideo Marketing StrategyBrand Strategy

Marketing Production Manager, Creative Marketing Services & Strategy

Dec 2023Jul 2024 · 7 mos · Pittsburgh, Pennsylvania, United States · Remote

  • I am responsible for helping the broader Creative Team build and reinforce the Ansys brand through broadcast, web, and digital video production. Collaborating with creative directors, producers, campaign managers, designers, social media, and marketing leadership, to deliver video content that inspires and engages our target audience.
  • I also contribute to the planning, design, and creation of relevant serial content and video content strategies that grow audience, develop digital brand personality, optimize the quality of video content produced, and contribute to Ansys’ overarching business objectives.

Motion

Podcast Host - On Camera On Brand

Jan 2023Mar 2024 · 1 yr 2 mos · Remote

  • Host of the video podcast show, On Camera On Brand. Produced by Motion.
  • Helping professionals look and sound their best when on camera.

Wrecking crew media

Cinematographer, Editor, and Director

Jan 2016Jan 2017 · 1 yr · Pittsburgh, PA

  • I was brought on as a director of photography and got to see the entire production process from initial call, to concept meeting, to production and to final delivery. It was a great experience to not only be the DP but also direct and edit commercial spots.

522 productions

Digital Marketing Strategist and Crew Member

Feb 2012Feb 2014 · 2 yrs · Alexandria, VA

  • Worked with the internal team and external freelancers to successfully execute video projects. From pre production, to the filming days, and seeing the project through in post production.
  • In addition to this, I was also the digital marketing strategist which taught me skills I use everyday in the field.
  • As the Digital Marketing Strategist at 522 Productions, here are some of my major responsibilities:
  • Keep current with all trends in video production
  • Stay up to date in social media trends and software
  • Obtain and retain clients via social networking (Twitter, Facebook, Linkedin and Google+)
  • Write blogs relating to the video production and marketing field
  • Create videos to enrich the blog content
  • Obtain writing opportunities on industry sites
  • Working in the camera department (director of photography, camera operator, etc)
  • Managing all equipment
  • As a member of the production team at 522 Productions, my responsibilities include:
  • Keep current with all available cameras and gear
  • Manage our gear inventory
  • Work in the camera department in various roles such as a camera operator and director of photography
  • Edit pieces that either we have shot or client's have shot
  • Work with the creative director in all phases of production
  • Work with clients to get their vision in the form of video

Mckissock, lp

Video Producer

Jun 2011Oct 2011 · 4 mos · Warren, PA

  • McKissock is the leader for online Continuing Education (CE) courses for Appraisers, Real Estate Agents, Engineers, & Other Licensed Professionals that are affordable & approved.
  • My responsibilities were to work along side the instructional designers to come up with video scenarios to be used in the course. I was solely responsible for writing, directing, producing, shooting and editing these videos. I learned a great deal of how to wrangle talent, manage budgets, get access to locations and produce videos with very specific needs.
  • As my contract period was ending, I was offered a full time position at 522 Productions were I was able to use these skills I learned.

Meta media

Associate Producer, Director of Photography

May 2009Mar 2011 · 1 yr 10 mos

  • MetaMedia Training Int is a video production company now based in Frederick MD. This is where I began my professional career in video production. I started as an intern and was offered a full time position once it was complete. I went from being a production assistant to associate producer to secondary camera to director of photography. This opportunity gave me the experience to try different rolls on and off set while allowing me to find my true passion. I found that my talents were in the camera department as well as working with clients.
  • I continue a good relationship with MetaMedia and continue to get calls to be hired as a contract worker for their projects.

Ruscher visuals

Cinematographer, Producer, and Editor

Jan 2009Jul 2025 · 16 yrs 6 mos · Greater Pittsburgh Area

  • Since graduating Indiana University of Pennsylvania in 2009, I was thrown into the world of video production, flying all over the country as a worked full time for a few production companies. In 2014 I went head first into becoming a freelance cinematographer. As I gained experience on large commercial sets, I was able to provide production services for small businesses. Before 2020, my work was mostly as a traveling cinematographer filming branded commercials and finding a speciality in gimbals and car rigging.
  • As I continue working on commercials, whether the one behind the camera, producing, or editing, my services have expanded to consulting for B2B companies looking to improve their video content and branding their video calls.

Indiana university of pennsylvania

Video Producer/Editor

Aug 2008May 2009 · 9 mos

  • Worked in the communications media department to produce video projects needed by the department and university. I crafted my skills as an editor, director of photography and producer.

Education

Indiana University of Pennsylvania

Bachelors — Communications Media

Jan 2005Jan 2009

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