Robert Ruscher — Business Development Executive
I am a Creative Strategist that leverages video for sales enablement, brand equity, and business growth. My career started with me obsessing over lenses and lighting, but today, I obsess over trust and retention. I’ve learned that the most powerful asset isn't a high-end camera, it's curiosity and connection. At Synopsys (formerly Ansys), I bridge the gap between complex engineering and the market. I don't just "make videos"; I build scalable content engines that drive brand authority. Conversation > Interrogation: I replaced standard testimonials with unscripted conversations. This approach treats the interviewee like a human, not a talking point, and it’s how our "Simulating Space" documentary won at the Cannes International Independent Film Festival. Data > Intuition: Creativity without data is just guessing. I built our team’s first YouTube reporting structure to ensure our creative choices are backed by metrics that prove ROI. System > Chaos: I organize the creative process, establishing workflows and best practices that allow teams to maintain cinematic quality at scale. When I'm not working you can find me brewing espresso, building with AI, and spending time with my family.
Stackforce AI infers this person is a Video Marketing Strategist with expertise in B2B content creation and analytics.
Location: Pittsburgh, Pennsylvania, United States
Experience: 17 yrs 8 mos
Skills
- Video Marketing Strategy
- Brand Strategy
Career Highlights
- Award-winning documentary director at Cannes Film Festival.
- Pioneered data-driven video marketing strategies.
- Expert in building scalable content engines.
Work Experience
Synopsys Inc
Senior Marketing Production Manager and Video Strategist (9 mos)
Ansys
Senior Marketing Production Manager & Video Strategy (2 yrs)
Marketing Production Manager, Creative Marketing Services & Strategy (7 mos)
Motion
Podcast Host - On Camera On Brand (1 yr 2 mos)
Wrecking Crew Media
Cinematographer, Editor, and Director (1 yr)
522 Productions
Digital Marketing Strategist and Crew Member (2 yrs)
McKissock, LP
Video Producer (4 mos)
Meta Media
Associate Producer, Director of Photography (1 yr 10 mos)
Ruscher Visuals
Cinematographer, Producer, and Editor (16 yrs 6 mos)
Indiana University of Pennsylvania
Video Producer/Editor (9 mos)
Education
Bachelors at Indiana University of Pennsylvania