Sukhinder Singh Cassidy

CEO

San Francisco, California, United States30 yrs 3 mos experience

Highly Stable

Key Highlights

25+ years of experience in global business leadership.
Author of a WSJ best-seller on risk-taking and success.
Founder of a marketplace for diverse board talent.

Stackforce AI infers this person is a seasoned leader in technology and consumer sectors with a strong focus on entrepreneurship and investment.

Contact

Skills

Other Skills

Start-upsFinanceEntrepreneurshipUser ExperienceLeadershipStrategySalesforce.comBusiness DevelopmentEnterprise SoftwareOnline AdvertisingE-commerceVenture CapitalStrategic PartnershipsDigital MediaMobile Devices

About

CEO, board member and entrepreneur with experience building, scaling, and leading global businesses over 25+ years, including Xero, Stubhub, Google, Amazon, and Yodlee. Experienced board member including Ericsson, Urban Outfitters, TripAdvisor, Upstart; active angel investor across tech, consumer and sports, including Toronto Tempo, Colossal Biosciences, Babylist, Cohesity, Spotter and more. Passionate about helping people succeed and building experiences that delight and empower. Author of the WSJ best-seller, Choose Possibility: Take Risks and Thrive (Even When You Fail) published in 2021.

Experience

Xero

CEO

Nov 2022 – Present · 3 yrs 4 mos

Acrew capital

Venture Partner/Venture Advisor

Jan 2021 – Sep 2025 · 4 yrs 8 mos

Upstart

Board Member

Mar 2020 – May 2025 · 5 yrs 2 mos · San Francisco Bay Area

Stubhub

President

May 2018 – Jun 2020 · 2 yrs 1 mo · San Francisco, California

Urban outfitters

Member Board Of Directors

Aug 2017 – Jul 2022 · 4 yrs 11 mos

Boardlist

Founder, Boardlist

Jul 2015 – Jun 2023 · 7 yrs 11 mos · San Francisco Bay Area

Founder of theBoardlist, a curated talent marketplace to discover exceptional diverse board talent. Grew to over 40k members , while helping 2500+ companies discover board talent.. Acquired by BoardProspects in 2023.

Ericsson

Board Member

Mar 2015 – Mar 2018 · 3 yrs

Tripadvisor

Board Member

Feb 2012 – Jun 2018 · 6 yrs 4 mos

Joyus, inc.

Founder & Chairman (Founder & CEO through Febuary 2017)

Jan 2011 – Sep 2017 · 6 yrs 8 mos · San Francisco, CA

Founded and led Joyus, Inc., the web's first premium award-winning video shopping network. Developed a patented shoppable video player that distributed high-quality lifestyle content. Achieved $20M in sales, before acquisition by StackCommerce.

Polyvore

CEO

Mar 2010 – Sep 2010 · 6 mos

Web's pioneering social shopping platform for users and brands in fashion, beauty and style. Acquired by Yahoo for $230m in 2015

J.crew

Board Member

Aug 2009 – Jun 2010 · 10 mos · New York City Metropolitan Area

Google

2 roles

President, Asia Pacific and Latin America Operations

Oct 2004 – Apr 2009 · 4 yrs 6 mos

Began my career as the first

GM, Google Local and Maps

Oct 2003 – Oct 2004 · 1 yr

Envestnet | yodlee

Co-founder and SVP, Business Development

Aug 1999 – Sep 2003 · 4 yrs 1 mo

Yodlee is the pioneering financial data aggregation platform, powering financial applications with robust financial data across leading banks, brokerages and tech companies globally. Yodlee IPO'ed in 2014 and was acquired by leading fintech company Envestnet in 2015 for $590m.