Anne-Laure Dreno

CEO

France27 yrs 7 mos experience

Highly Stable

Key Highlights

Over 16 years of experience at AstraZeneca.
Led commercial strategy for vaccines and immune therapies.
Strong background in sales and marketing leadership.

Stackforce AI infers this person is a seasoned leader in the Pharmaceutical industry with extensive experience in commercial strategy.

Contact

Skills

Other Skills

Sales ManagementSales Force effectivenessMarketing StrategyStrategic SourcingProcess RedesignCross-functional Team LeadershipLeadershipManagementMarketingPharmaceutical IndustryProgram ManagementSalesSales EffectivenessSegmentationStrategic Planning

About

Anne-Laure has worked at AstraZeneca for over 16 years and held various roles in sales, marketing and strategy, covering a wide geographic scope, among others the US, EMEA and Latin American markets. Since March 2022, Anne-Laure is Vice-President Commercial Vaccines and Immune Therapies. Holding Masters Degrees in both engineering and life sciences as well as in water resource engineering, Anne-Laure started her career as Project Engineer in the drinking water industry, followed by five years of consulting work before joining AstraZeneca in 2006.

Experience

Astrazeneca

10 roles

Country President France

Promoted

Jul 2023 – Present · 2 yrs 8 mos

Vice President, head of Commercial Vaccines & Immune Therapies

Mar 2022 – Aug 2023 · 1 yr 5 mos

Country President Belgium & Luxembourg

Promoted

Jun 2019 – Mar 2022 · 2 yrs 9 mos

P&L responsibility across Cardio-Renal-Metabolic, Oncology and Respiratory-Immunology;
Member of the board of the trade association (Pharma.be) since May 2020

VP Pearl Franchise (Trixeo & Bevespi), Respiratory - Global Products & Portfolio Strategy

Jan 2017 – Jun 2019 · 2 yrs 5 mos

Leading the brand and portfolio strategy from Ph3 investment decision until first approval (Japan)
Life cycle management strategy with preparation of investment decisions
Co-creation with key markets of the core marketing deliverables (positioning, messaging, campaign..)
Internal engagement and launch readiness across Japan/China (first markets to launch) and US

Global Brand Director PT010 (Breztri/Trixeo) - Respiratory, Global Products & Portfolio Strategy

Promoted

Apr 2015 – Dec 2016 · 1 yr 8 mos

Sales & Marketing Director - Belgium & Luxemburg Marketing Company

Oct 2013 – Apr 2015 · 1 yr 6 mos

Senior Management Team member
Leading the S&M organisation across therapeutic areas (Diabetes, Onco, Respi, CNS, CV)

Sales Director - Belgium & Luxemburg Marketing Company

Promoted

Sep 2012 – Sep 2013 · 1 yr

Senior Management Team member -Leading the field force across all therapeutic areas (~200 reps, 220 m€) and Commercial Excellence
Define and implemented a major transformation of the Field force organisation: downsize by 40% of the Primary Care FF, set up of new dedicated team (Diabetes), redefinition of all job descriptions and capabilities standards

Marketing Manager Respi/Mature products

May 2011 – Sep 2012 · 1 yr 4 mos

In charge of Marketing for Symbicort, Vimovo, Nexiam
Management of mature products portfolio (pricing strategy)
Launch of a service team supporting mature products (new approach supporting HCP with educational material for patients)

Regional SFE Director -Eastern and Central Europe - Middle East and Africa

Nov 2008 – May 2011 · 2 yrs 6 mos

Member of the Regional Leadership team
Leading the development of the SFE plan to ensure right level of capabilities in market (incl development of training, tools and guidelines) + support in countries on SF deployment in key priority countries (Russia, Maghreb, South Africa, Gulf)
Kick off of alternatives channels in Eastern Europe

Sales Force Effectiveness Project manager

Apr 2006 – Nov 2008 · 2 yrs 7 mos

In charge of the development and implementation of programs of sales stimulation across Europe, Asia and South America
Main focus on Segmentation & Targeting support to Sales leaders in Market for SF deployment

Pharma.be

Board Member

May 2020 – Apr 2022 · 1 yr 11 mos

Board member of the trade association for Belgium

A.t. kearney

Senior Associate

Nov 2000 – Mar 2006 · 5 yrs 4 mos · Paris

Strategic projects in FMCG, Retail, press media & Automotive
Due diligence, organization reshaping, process redesign, purchasing and operational performance improvement plan