Mary Kyriakidi

CEO

London, England, United Kingdom23 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Award-winning thought leader in marketing data.
Expert in connecting marketing to business outcomes.
Extensive experience in global media relations.

Stackforce AI infers this person is a Marketing and Media Insights expert with a focus on data-driven strategies.

Contact

Skills

Core Skills

Global Media RelationsBrand StrategyMarketing StrategyBusiness InsightsBusiness DevelopmentClient ServicesTeam LeadershipMedia InsightMarket PlanningCreative StrategyBusiness StrategyStrategic Planning

Other Skills

CommunicationInternational MediaBrand MarketingPress ReleasesCorporate CommunicationsStrategic CommunicationsBrand DevelopmentCustomer Relationship Management (CRM)BrandingLead GenerationSocial Media CommunicationsSpokespersonData AnalysisGrowth StrategiesNew Business Development

About

As a Global Thought Leader at Kantar, my focus is on helping brands grow meaningfully by turning data into practical guidance. Over the years, I’ve worked across media, entertainment, and consultancy, starting in TV in Greece, then leading global insight teams at BBC Studios and Discovery Networks before moving into the agency world. Today, I’m passionate about connecting marketing to real business outcomes and sharing evidence-based perspectives that make a difference. This commitment was recognized with the ESOMAR Gold Award for Best Use of Data for the project “Bridging the CMO/CFO Divide: How Google and Kantar used data to redefine marketing’s role in profitability.” I studied Economics at the University of Athens and hold an MSc in Media from LSE, but what drives me most is curiosity and the belief that bold ideas backed by solid data can change the game.

Experience

Kantar

2 roles

Global Thought Leader

Promoted

Sep 2020 – Present · 5 yrs 6 mos

Awards:
GLOBAL WINNER Kantar SPARK Awards 2024
https://www.credential.net/45e306fd-f830-4017-9efd-b1eddf9f7085
Public speaking/Press:
THE MARKETING ARCHITECTS PODCAST: https://rb.gy/4qlcq2 (SEP ’23)
SAF MARKETING ACHIEVEMENT AWARDS (MASA): https://rb.gy/dzc0nq (JULY ‘23)
MARKETING&MEDIA (MAM): https://rb.gy/julmx (JULY ‘23)
WPP EXPO: https://www.wpp-expo.cz/en#program (JUNE ‘23)
BRANDZ AUSTRALIA 2023 MOST VALUABLE BRANDS LAUNCH: https://rb.gy/afj17h (MAR ’23)
THAT’S WHAT I CALL MARKETING (PODCAST): https://rb.gy/0oeu7 (JUNE ‘23)
ON STRATEGY SHOWCASE (PODCAST): https://rb.gy/yuggw (MAY ‘23)
THE SLEEPING BARBER (PODCAST): https://rb.gy/rdk53 (FEB ‘23)
BRANDZ MOST VALUABLE GLOBAL BRANDS: https://f.io/RTWyYeQu (JUNE ‘22)
SECRET SAUCE OF BRAND MARKETING (PODCAST): https://rb.gy/grgh2 (MAR ‘22)

Global Media RelationsCommunicationInternational MediaBrand MarketingPress ReleasesBrand Strategy+9

VP Business Development, Brand Insight

Aug 2019 – Aug 2020 · 1 yr

Press/Speaking:
https://www.thequirksevent.com/london/sessions/unleashing-the-power-of-connected-and-validated-data/

Global Media RelationsGrowth StrategiesClient ServicesNew Business DevelopmentTeam ManagementTeam Leadership+5

Profiles by kantar

Senior Director, Media Insight

Sep 2018 – Aug 2020 · 1 yr 11 mos · London, United Kingdom

Blogs:
https://blog.lightspeedresearch.com/gaming

Global Media RelationsTeam ManagementTeam LeadershipCustomer Relationship Management (CRM)Lead GenerationMedia Insight

Gfk

Divisional Director, Media & Entertainment

Mar 2017 – Sep 2018 · 1 yr 6 mos

Blogs:
https://blog.gfk.com/2017/09/researching-the-mind-of-a-distracted-viewer/
https://blog.gfk.com/2017/05/valuing-experiences-stuff-consumers-shaping-retail-media/
https://blog.gfk.com/2017/04/netflix-now-offers-downloadable-content-watch-offline/
Press/Speaking:
Experiences rise above the ownership of 'stuff': Who'd have thought? - TM Forum Live!, May 2017
https://inform.tmforum.org/internet-of-everything/2017/04/experiences-rise-ownership-stuff-whod-thought/
Featured on:
365: https://www.ibc.org/consumption/mobile-tv-a-more-direct-relationship-with-viewers/2419.article

Global Media RelationsMarket PlanningTeam ManagementTeam LeadershipCustomer Relationship Management (CRM)Lead Generation+1

Bbc studios

4 roles

VP Insight for Branded Sevices and Content

Promoted

Aug 2014 – Feb 2017 · 2 yrs 6 mos · London, United Kingdom

Sculpted BBC WW’s game changing genre brands leading on quant concept testing and qual concept shaping. Offered business intelligence that set BBC WW's editorial strategy and put acquisitions/commissions at the forefront of the pipeline. Successfully rolled out Pay TV channels, branded blocks and VOD offerings in global markets - led on research pitches for affiliate partnerships and ad sales negotiations. Revolutionised the way to assess content for commercial success, stickiness and international appeal using an approach that blends science, ratings and a very good understanding of international genre trends
Press/Speaking:
Breaking the wall of audience disengagement – Ignite Conference, Nov ‘14
http://www.nimbusninety.com/ignite-november-2014
Disruptive Forces: sensor technology and beyond the internet of things – Big Innovation Centre, Dec ‘14
http://www.digitalcatapultcentre.org.uk/event/uk-digital-summit/
Media Research Group, Evening Meeting April ‘15
http://www.mrg.org.uk/event/9aa19ed8-5e24-418a-b07c-e761881d33f3/evening-meeting/mrg-april-evening-meeting.aspx#.VTUnIyFVikp
Insight Show 2015, Lightspeed GMI, April ‘15
http://www.marketingweeklive.co.uk/page.cfm/Action=Visitor/VisitorID=3910
Data Visualisation Summit, Nov '16
https://theinnovationenterprise.com/summits/data-visualisation-summit-london-2016/brochures
Featured on:
Brand Republic: http://www.brandrepublic.com/article/1320543/bbc-worldwide-uses-facial-recognition-find-next-breaking-bad
Marketing Society: https://www.marketingsociety.com/the-gym/unconscious-reactions-more-valuable-feedback
Awarded with:
The MRS Grand Prix Award: https://www.mrs.org.uk/article/item/2242
The MRS Media & Advertising Research Award: https://www.mrs.org.uk/awards
The Nimbus Ninety Consumer Insight & Analytics Award: http://www.nimbusninety.com/blog/205

Global Media RelationsCreative StrategyCommunicationBusiness StrategyMedia StrategyStrategic Communications+6

Head of Business & Market Intelligence

Promoted

Apr 2013 – Jul 2014 · 1 yr 3 mos · London, United Kingdom

Handheld and guided the Marketing and Brands teams in conceptualising and fine tuning the new BBC channel brands: BBC Earth, BBC Brit, BBC First. Galvanised teams to measure success and drive the brands forward on all fronts by setting measurable goals and KPIs in a company-wide framework for evaluation that achieves global consistency while catering for the local norms.

Business InsightsBusiness AlliancesStrategic PlanningTeam ManagementTeam LeadershipNegotiation+1

Acting Head of Audiences | Channels

Nov 2012 – Feb 2013 · 3 mos · London, United Kingdom

Team Management

Senior Manager, Audiences | Channels

Sep 2007 – Oct 2012 · 5 yrs 1 mo · London, United Kingdom

Conducted extensive content research including daily in-depth analysis of peoplemeter data, as well as over 30 qualitative and quantitative research projects as the newly formed Channels’ business was taking shape
Speaker at the 1st TV Conference in Athens in November 2010
http://www.boussiasconferences.gr/default.asp?pid=86&confID=134&la=2

Brand Awareness

Discovery networks europe

2 roles

Senior Research Analyst, Emerging Markets

Promoted

Sep 2005 – Aug 2007 · 1 yr 11 mos

Designed, commissioned and implemented all research efforts in the main Emerging Markets businesses with a strong focus on South Africa, Turkey, Russia and the Middle East