Jul 2023 – Jan 2025 · 1 yr 6 mos

• Built foundational work system for an 80-person AAA studio, including agile workflows, milestone reviews, and feedback loops.
• Led development pipelines and cross-functional planning with design, art, and engineering leads, ensuring alignment on product goals.
• Owned rituals aligning stakeholders around milestones and quality tiers.

Aug 2021 – Jul 2023 · 1 yr 11 mos · Greater Seattle Area

• I was a member of the Destiny 2 leadership team, driving execution of strategic initiatives and leading operational planning for the organization. Responsibilities included:
• Implementing annual operating plan and goals (OKRs) across organization.
• Driving rhythm of business (ROB) activities, including ongoing rituals, communications, QBRs
• Developing process and artifacts to improve leadership team's velocity, teamwork, and transparency.
• Collaborating with Finance, Operations, & Publishing to communicate decisions and business results.
• Supporting people tracking within the studio, including resiliency and succession planning.
• Managing communications and overseeing change management within the studio.• Owning Destiny's 3-year roadmap and facilitating creative planning

Jan 2020 – Jan 2021 · 1 yr

• I served as a Chief of Staff for the VP of Product Marketing at Amazon Web Services. This included:
• Leading organizational goal setting, tracking, and communication
• Developing a standardized planning and reporting at the product, category, and audience level
• Owning org operational planning, including allocation and tracking of headcount and budget
• Developing and distributing monthly reporting package with analysis of results and business impact
• Developing and deploying marketing operations tool suites to drive team productivity
• Creating and maintaining processes for gathering scorecard inputs for monthly business review

Jan 2019 – Jan 2020 · 1 yr

• I managed marketing operations team responsible supporting hundreds of global AWS go-to-market (GTM) product launches annually. Responsibilities included:
• Developing new marketing programs (Web, Streaming, Video, Social, Blog, Podcast) to support GTM
• Optimizing existing processes to scale marketing operations across global marketing team
• Collaborating with Business Intelligence to develop dashboards to measure marketing efficacy.
• Creating marketing training programs and documentation to enable teams across sales, field, business development, community, and product teams.

Jan 2018 – Jan 2019 · 1 yr

• I drove web platform and content updates and supported podcast marketing and distribution for Amazon Web Services (AWS). Responsibilities include:
• Analyzing performance and optimizing based on acquisition, engagement, and retention goals
• Acting as product owner for engineering, with focus on content authoring tools and integration
• Implementing and measuring key success metrics for the blog, and implement SEO strategy
• Developing content campaign integrations between blog and podcast
• Creating systemic program improvements among blog channel owners and content creators

Jan 2017 – Jan 2018 · 1 yr · Greater Seattle Area

• I managed operations for HaptX's owned content and external communication channels, including PR, social media, web, and email. Accomplishments included:
• Earning placement in Wired, The Wall Street Journal, CNET, Variety, The Verge, Engadget, Tech Crunch, PC Gamer, Forbes, The New York Post, VentureBeat, Geekwire, Voices of VR, IEEE Spectrum, Bleeding Cool
• Being selected for 2018 Sundance Film Festival, 2017 Future of Storytelling, 2017 GeekWire ‘Seattle 10’ startups, 2018 Advanced Imaging Society Lumiere Award
• Surpassing 1.5 Million views on YouTube influencer marketing video
• Organically ranking for six results on first page of Google search for targeted keyword
• Reaching frontpage of YouTube, boinboing.net, and reddit/r/videos

Jan 2015 – Jan 2016 · 1 yr · Renton, WA

• I created and executed digital media and marketing plans to drive brand engagement for Dungeons & Dragons website, digital magazine app (Dragon+), social media channels, and live events. Helped define acquisition, engagement, and revenue targets and served as liaison with creative departments/agencies responsible for marketing campaigns. Accomplishments:
• Developed interactive Twitter bot garnering 1M+ impressions in first week.
• Helped produce two branded podcasts with over 10k subscribers each.
• Produced owned streaming program with 100,000s viewers across Twitch and YouTube.
• Developed branded YouTube comedy videos

Jan 2013 – Jan 2015 · 2 yrs · Renton, WA

• I led or contributed to the creation of 75+ D&D books, digital games, accessories, comics, and novels over 9 years, which included defining dozens of SKUs, launching 3 new community programs, and producing D&D Fifth Edition. As a marketer on D&D, I managed the Dungeons & Dragons website and oversaw marketing programs to drive brand engagement through a digital app (Dragon+), Twitch, live events, and D&D’s social channels. Accomplishments:
• Launched new edition of D&D game with #1 placement on Amazon.com and Publisher’s Weekly
• Launched D&D’s first Twitch programs in 2012 and produced programming to drive 100k+ followers
• Created popular Twitch program Dice, Camera, Action!, driving 2000+ concurrent weekly
• Managed a team of six, including art director, editors, and content managers
• Coordinated 50+ freelance writers and editors in production of two digital magazines
• Oversaw three creative studios in work-for-hire publishing agreements
• Managed development and review of D&D IP material for 10+ digital and analog licensees
• Coordinated first digital playtest ever for D&D, drawing 175,000+ participants
• Created D&D Extra Life program, raising $2M to-date for Children’s Miracle Network

Jan 2010 – Jan 2013 · 3 yrs · Renton, WA

• Managed staff of 50 freelance writers and editors in production of books and two digital magazines.

Jan 2007 – Jan 2010 · 3 yrs · Renton, WA

• Led project teams of two to five editors in the creation of twelve D&D books.