Apr 2023 – Present · 2 yrs 11 mos · Global · Hybrid

• As the Global Operations Head, I drive the operational strategies of our creative studio, specialising in providing first-class content, design, video, and web development support to renowned professional service companies.
• My responsibilities include directing regional and international operations, optimising workflows, and ensuring exceptional service delivery. Collaborating closely with diverse teams, I develop best practices, analyse key performance indicators, and implement innovative solutions to boost productivity and customer satisfaction.
• Aligned with Capacity Co's mission of delivering seamless creative solutions, I work alongside the Sales, Marketing, Finance, and HR departments to achieve shared goals and maintain our high-quality reputation.
• By fostering a culture of continuous improvement, I enable our teams to remain agile and responsive to our clients' evolving needs. From crafting compelling pitch decks to creating engaging social campaigns, we are dedicated to helping our clients captivate audiences and turn ideas into reality.

Dec 2014 – Present · 11 yrs 3 mos

• I focus on driving operational excellence and expanding top-notch, integrated content development services in the Indian and APAC regions. By applying my content marketing expertise and strategic vision, I am committed to fostering strong relationships and delivering unrivalled solutions for our clients at HelloKindred.
• HelloKindred is a leading marketing staffing and services provider, empowering our clients to concentrate on their strategic priorities by effectively managing their marketing needs.
• Our extensive global reach allows us to access a diverse pool of cost-effective and high-quality marketing professionals, including project managers, writers, internal communication experts, and web specialists. Together, we create innovative marketing solutions that efficiently execute our clients' tactical marketing objectives.
• We deliver our solutions through various business models, from permanent staffing to flexible contracts, ensuring scalability and adaptability for any client requirement.
• We invite you to explore our exceptional work and success stories at hellokindred.com, where our unique approach and commitment to facilitating growth strategies shine.

Nov 2013 – Dec 2016 · 3 yrs 1 mo

• In my role, I primarily develop captivating content for internal marketing communication. This includes writing compelling credentials for clients that capture their service success stories to cement their status as industry trailblazers. To ensure the quality and accuracy of content, I either undertake direct reviews or coordinate a detailed content review process with subject matter experts.
• My responsibilities further extend to orchestrating the overall process of content creation and approval, where I track submissions from contributors and content leads. This system guarantees that every piece of produced content gets the necessary clearance and proves beneficial in maintaining consistent content quality.
• Also, I have implemented effective processes and schedules to help identify and update relevant information for posting. By diligently applying these guidelines, we assure consistency in our content posting. Moreover, I adhere to the company's style guide, ensuring the accuracy and relevancy of all produced content.
• To maintain the efficacy of all communications, I'd like to ensure all content is written in a language, style, and format that augments readability. Periodic content reviews are another crucial aspect of my role, as they enable me to continually modify, update, and maintain the reliability of the existing content.

Oct 2012 – Present · 13 yrs 5 mos · Gautam Buddha Nagar, Uttar Pradesh, India

• Ignite Peak Performance: Executive Coaching for Individuals & Elite Teams
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Jan 2007 – Jan 2012 · 5 yrs · New Delhi

• As an Instructional Assistant and High School Yearbook and publications Editor at AES, I seamlessly combined educational support with creative direction to enhance student experiences.
• Yearbook & Publications Editor:
• Spearheaded the planning and publication of the High School Yearbook, adhering to strict timelines and managing the editorial process and project staff.
• Streamlined communication and collaboration by coordinating tech requirements for faculty, staff, and students, resulting in more agile project management and effective leadership.
• Developed engaging content and layouts, collaborated with photographers and designers, and curated student submissions to capture the essence of the school year.
• Applied problem-solving skills to address challenges throughout the project, ensuring a high-quality and memorable yearbook.
• Instructional Assistant:
• Supported teachers with planning and implementing lessons across various subjects, promoting student engagement and comprehension.
• Offered individual and small-group assistance to students, reinforcing learning concepts to bolster academic achievements.
• Supervised students in various locations and activities, maintaining an environment focused on safety and positivity.
• By merging my passion for education and creativity, I contributed to students' academic and extracurricular growth, impacting their journey at AES.

Jan 2005 – Jan 2007 · 2 yrs · Noida, Uttar Pradesh, India

• Helped my client, Thames Water, deliver an outstanding experience to its customers by ensuring prompt response to their requests, complaints, and queries. Established quality benchmarks for the incumbent production teams during training facilitation.
• Created, edited and coached team members on business writing for communication sent to customers. Also, advised teams to effectively handle telephonic conversations during high-stress and high-stakes situations.

Jan 2004 – Jan 2005 · 1 yr · Gurugram, Haryana, India

• Helped Aetna, Inc. deliver the highest quality and value to its customers by processing error-free claims, sending correspondence to customers and health care providers seeking/providing useful information related to their claims.
• The stint helped me understand and master the nuances of business writing, which went on to become one of my strongest skills sets.

Jan 2002 – Jan 2004 · 2 yrs · Greater Delhi Area

• As a Marketing Copywriter at PTS, I leveraged my writing talents and marketing acumen to craft compelling narratives that inspired travel enthusiasts and facilitated customer engagement.
• My role encompassed:
• Developing impactful copy for various offline and online marketing channels, including print advertisements, brochures, newsletters, emails, and the company website (when websites were as big a deal as AI these days!)
• Working closely with the marketing and sales teams, ensuring our content aligned with targeted campaigns, promotions, and the agency's brand messaging.
• Conduct substantial research on various travel destinations and experiences to create accurate, engaging, up-to-date content that resonates with our potential customers.
• Reviewing and fine-tuning all copy to ensure consistency, grammatical accuracy, and brand tone and style adherence.
• Analysing consumer feedback and adjusting our content strategy adaptively to improve customer engagement and response.
• Staying abreast with the emerging marketing trends in the travel industry, competitive landscape, and fluctuating customer preferences to craft effective and relevant promotion copy.
• My work effectively communicated the immense value and unique experiences provided by PTS, fuelling customer interest, enhancing brand visibility, and contributing to the agency's competitive positioning in the rapidly evolving travel industry.