Sep 2024 – Present · 1 yr 6 mos

Jan 2024 – Present · 2 yrs 2 mos · Norway

Jan 2024 – Present · 2 yrs 2 mos · New York, United States

Oct 2023 – Present · 2 yrs 5 mos

Mar 2022 – Present · 4 yrs · London, England, United Kingdom

Sep 2021 – Present · 4 yrs 6 mos · Berlin, Germany

Aug 2021 – Present · 4 yrs 7 mos · London, England, United Kingdom

Aug 2021 – Jan 2024 · 2 yrs 5 mos · Gothenburg, Vastra Gotaland County, Sweden

Jun 2021 – Present · 4 yrs 9 mos · Grenoble, Auvergne-Rhône-Alpes, France

May 2021 – Present · 4 yrs 10 mos · Munich, Bavaria, Germany

Jan 2021 – Present · 5 yrs 2 mos · Stockholm, Stockholm County, Sweden

Dec 2020 – Present · 5 yrs 3 mos · Stockholm

Sep 2020 – Present · 5 yrs 6 mos · New York, United States

Feb 2020 – Present · 6 yrs 1 mo · St Gallen, Switzerland

Sep 2019 – Present · 6 yrs 6 mos · Stockholm, Stockholm County, Sweden

May 2019 – Feb 2022 · 2 yrs 9 mos · United Kingdom

Mar 2019 – Present · 7 yrs

• One of 6 partners of EQT Ventures. Focusing on frontier/climate tech, as well as design centric startups.

Feb 2015 – Mar 2019 · 4 yrs 1 mo

• Part of the team getting EQT Ventures off the ground, I worked on the deal side and also supported portfolio companies with product design, user experience, category design and storytelling.

Mar 2019 – Present · 7 yrs · Gothenburg Metropolitan Area

Aug 2018 – May 2021 · 2 yrs 9 mos · Cologne Area, Germany

• Silexica was acquired by Xilinx in 2021

Jul 2018 – Mar 2023 · 4 yrs 8 mos · Stockholm, Sweden

Apr 2018 – Present · 7 yrs 11 mos · Stuttgart Region

Sep 2017 – Present · 8 yrs 6 mos · Helsinki

Aug 2016 – Jan 2021 · 4 yrs 5 mos · Amsterdam Area, Netherlands

• 3D Hubs was acquired by Protolabs in 2021

Mar 2014 – Mar 2015 · 1 yr · Stockholm, Sweden

• I was a board member of Stockholm based startup Scrive.

Feb 2014 – Jan 2022 · 7 yrs 11 mos · Stockholm

• I was part of the school's program steering committee for the digital media creative program in Stockholm and Karlskrona.

Jan 2014 – Jul 2018 · 4 yrs 6 mos

• I’m was a partner at North Alliance (NOA), Scandinavia’s leading communications and technology agency network consisting of 12 agencies and around 800 employees. Great Works, that I co-founded, was part of the roll-up that led to its formation in 2014.

Jan 2014 – Dec 2015 · 1 yr 11 mos

• I co-founded North Alliance's incubator and led the investment in two companies.

Jan 2014 – Nov 2015 · 1 yr 10 mos · Stockholm, Sweden

• I led product strategy, design and marketing at Wrapp, a digital retail startup bound to make shopping better for both merchants and consumers. This was done through North Alliance's Incubator (part time).

Jan 2013 – Dec 2015 · 2 yrs 11 mos · Stockholm, Berlin

• I was part of setting up Our/Vodka, a global vodka brand with local roots, within Pernod Ricard. After a successful introduction in Berlin and Detroit, Our/Vodka will open up micro distilleries in eleven cities across the US, Europe and Australia including New York, Amsterdam, London and Melbourne, together with local partners.

Jul 2007 – Jul 2010 · 3 yrs · Stockholm, Sweden

• Lociloci was one of the first friend finder services launched in Europe. Initially it used SMS based cell tower positioning but later switched to GPS based positioning.

Aug 2006 – May 2010 · 3 yrs 9 mos · Stockholm, Sweden

• Cloudo was a WebOS - a full fledged computer in the cloud, complete with productivity software suite and development environment.

Jan 2002 – Dec 2013 · 11 yrs 11 mos · Stockholm, Barcelona, New York, Tokyo, Shanghai

• I co-founded a Great Works, one of Scandinavia's leading digital innovation, marketing and product design agencies, with offices in Stockholm, Copenhagen, Barcelona, New York, Tokyo and Shanghai.
• I led the agency's creative and design teams, oversaw work coming out of the global offices, led new business from a creative perspective and worked as creative lead on brands like Absolut Vodka, H&M, Electrolux and Samsung. I helped set up offices in New York, Tokyo and Shanghai. I also coached startups and tech companies like Spotify, Magine, Wrapp, C3 Technologies (acquired by Apple) and more.
• Great Works was co-owned by Tokyo based TYO Group between 2007 and 2011 and is now a part of the North Alliance (NOA). At Great Works, we won awards in almost all leading advertising, digital and design award shows. I also was in the jury of some of those award shows (no, I didn’t award myself :)

Jan 1999 – Jan 2002 · 3 yrs · Stockholm, Sweden

• We merged Speedway with two other agencies and formed Abel&Baker. Expanded to London, Helsinki and Paris. I worked as creative lead for clients like Microsoft and Adidas, and was a member of the board some of the time period.

Jan 1998 – Jan 1999 · 1 yr · Stockholm, Sweden

• Creative at Speedway Digital Army, one of the first creatively oriented digital agencies. Worked, and didn't work, on all kinds of clients and non-clients. Agency later merged and turned into Abel & Baker.

Jan 1997 – Jan 1998 · 1 yr

• I was a digital designer at Clockwork, one of the first digital agencies in Sweden. I worked on Eurocard, Diners, Alcro, Medborgarskolan and a bunch of clients I've forgotten about. Clockwork was later acquired by Bonnier and Mogul. During this time I was also product manager of dagenstv.com, which was run by Clockwork.

Jan 1997 – Apr 1997 · 3 mos · Helsingborg, Sweden

• I did design and frontend development at Dimac, a pioneer in the web based application space. It was also at Dimac where social networking platform Playahead took its first steps. Playahead was one of two leading social networks in Sweden pre Facebook.

Aug 1996 – Apr 1997 · 8 mos · Fjälkinge

• I did design work at Multimediaverkstan AB, just prior to the time when Blocket.se was born (now one of Europe’s largest classified services, part of Schibsted).