Nov 2023 – May 2024 · 6 mos · Santa Monica, California, United States · Remote

• NASDAQ:TRUE
• I wanted the company to focus on AI and growth
• Company felt our data would get stolen by AI and bearish on embracing it.
• Built new org structure combining product, technology, and analytics "TAP".
• Took on ownership of Marketing
• Created multiple KPI centric views that showed all core metrics were softening over time. Unique visitors were increasing significantly in cost, churn at all time high, prices were in accurate across the entire product, and that the main user had no reason to return ever.
• To address the critical issues I drove multiple impactful projects to decrease CAC, and increased Conversion Rate. This created buffer for the organization to pursue its ultimate goal of "Selling a Car Online".

Jun 2023 – Nov 2023 · 5 mos · Santa Monica, California, United States · Remote

• Asked to consult the company through a significant transformation. Then asked to leave my current role and join full time as an executive.

Feb 2021 – Nov 2023 · 2 yrs 9 mos

• LSW:HON
• I have dual responsibilities as CPO and CMO managing what we call Growth. I lead Product Management, Data Science, Design, Brand, and Growth. Together with the executive team we make all key operational decisions for the entire company. I contribute to a variety of PLC rituals.
• Governance: Business Continuity Program, Annual Cybersecurity and IT audits
• Board Relationships: Quarterly reporting and presenting to Board of Directors
• Capital Markets day: Presenting at earning calls, analyst relationships
• Investments: I sit on the board of both our strategic investments
• I oversee a team of 100+ individuals with functional skill sets in Engineering, Product Management, Growth, UI/UXDesign, Data Science, Infrastructure, and Customer Service.
• P&L responsibility for entire group as well as our entire product portfolio.
• Random Facts 🎲
• Masterful Gif usage, Pub quiz presenter, and Jedi-level emoticon selector.

May 2020 – Feb 2021 · 9 mos

• I held dual roles as CPO and CTO. We identified that one of our biggest blockers to growth was our ability to ship features at high velocity. I reorganised the entire 220 technology department into cross-functional business units focused on a shared goal. Started key infrastructure projects such as: Migrating organisation into the cloud, implementing a modern growth stack, said goodbye to bloated SAAS products, and renegotiated multiple contracts with multiple vendors. Hyper focus on stakeholder management as every key infrastructure project involves multiple risk across the business. Some call this a digital transformation but I prefer to call it migrating through chaos to find alignment.

Feb 2020 – May 2020 · 3 mos

• I was hired as a CPO to manage Product, Design, and Customer service. My main focus was to pivot the company to operate more like a startup and build an entirely new category of travel of product.

Jan 2021 – Present · 5 yrs 2 mos · Worldwide · Remote

• Gossima is the original name for Table Tennis.
• Work with and invested in different companies
• https://www.Gigbrige.com
• https://www.runyourself.co/
• https://www.Tilitnyc.com
• https://www.seamonsters.co/
• https://www.faircado.com
• https://www.atlys.com
• https://www.orbify.com
• https://artvis.ai
• https://www.breaktheweb.co/
• https://www.makotowagyu.com/
• https://www.dashworks.ai/ (Acquired by Hubspot)
• https://stagedoor.com/ (Acquired by Trafalgar Entertainment)

Aug 2020 – Nov 2023 · 3 yrs 3 mos · Sydney, New South Wales, Australia

• Goki builds contactless locks for Hostels. Traveller's can unlock dorms and private rooms with the swipe of their phone. Goki also connects you to other travellers, extend your stay, and much more.
• Key Value:
• 1. 100% Contactless - You can unlock a door without every touching the lock.
• 2. 99.99% anti-bacterial - Our locks have been repurposed for the Covid-19 environment.
• 3. $0 Upfront cost, we are a subscription driven business.
• Strengthen Safety and Customer Experience with zero cost.

Jul 2018 – Feb 2020 · 1 yr 7 mos

• After growing the product team, building a growth culture, and increasing our velocity I was promoted to Chief Product Officer. I managed a team of 53 people (product, design, data, growth, localisation). My area of responsibilities are the same but with one key difference:
• Our ambition as a company is now 100x. Not 2x, not 3x, but 100x. We want to build the biggest, baddest, and dopest travel brand in the world.
• Some logistical differences including hiring more middle managers to own areas I was very hands on with, finding team members that make up for my own weaknesses, and finally shift from delivering short term impact to building a brand with longevity.

May 2018 – Sep 2018 · 4 mos

• I help build out our Berlin office from ground zero. Worked with a designer from New York and sourced all the furnishings internationally. Got nominated for a few awards. Most importantly we added a ping pong table.
• https://officesnapshots.com/2019/07/01/airhelp-offices-berlin/

Feb 2017 – Aug 2018 · 1 yr 6 mos

• Here's me talking about Airhelp:
• https://www.youtube.com/watch?v=xglMuBlMj9o&t=4s
• Own entire product strategy and vision.
• Responsible for entire customer life cycle and operational tech of AirHelp.
• Manage a team of 30. Made up of Product managers, UI/UX designers, Data Scientist, and various Specialist. Teams split across 3 international offices with heavy focus on high velocity execution.
• Topics I'm responsible for: Annual OKRs, P&L, Growth, Automation through AI/Machine learning, localisation, Data Science, Design/Brand, Business Case analysis, M&A, and LTV/CLV.
• About AirHelp
• We help Air Passengers.
• TrustPilot score of 9.5/10 out of 20,000 reviews
• https://www.trustpilot.com/review/www.airhelp.com/en
• 800M claimed from Airlines for passengers globally.
• 7M customers
• 30 active countries
• We are backed by Khosla Ventures, Y Combinator, Universal Music Investments, Evan Williams, Naval Ravikant, Morten Lund and many others.

Aug 2015 – Feb 2017 · 1 yr 6 mos · Berlin Metropolitan Area

• Built and scaled an affordable chain of branded hotels across South East Asia. One of Rocket Internet's fastest growing ventures from Q4 2015.
• During my time:
• 15,000 bookings
• 900 hotels
• 30 cities.
• 8 countries
• Own all things related to roadmap vision, conversion optimisation, back office , and marketing support. 100 days to MVP launch with extremely slim team of 6 and continued to scale to 150 person company.
• Team make up at launch: 5 developers, 1 sys admin, and 1 designer.
• http://www.zenrooms.com

Aug 2015 – Nov 2015 · 3 mos · Berlin Metropolitan Area

• http://www.everdine.co.uk
• https://www.youtube.com/watch?time_continue=323&v=bjGEp0KjyKo
• Led team of 7 to build a completely functional subscription based meal delivery business with full fledge backoffice in 3 months.

Apr 2015 – Mar 2017 · 1 yr 11 mos · Berlin Area, Germany

• I built companies from ground zero and consultant mature companies. Introduced companies to multiple markets: UK, South East Asia, DACH region. Owner of all product decisions as well as manage specialised teams in: CRM, SEO, Payments, and Analytics.
• During my time:
• Built 3 companies: Vendomo, Everdine, and ZenRooms
• Consulted multiple companies: Caterwings, Carspring, Vanaday, and many more.

May 2013 – May 2015 · 2 yrs · Los Angeles Metropolitan Area

• Match Group / People Media
• Responsible for core KPIs on Ourtime.com, Blackpeoplemeet.com, BBPeople.com, and 26 other niche dating sites. All People Media Properties total in 125M annual revenue.
• Grew total registrations by 11% and subscriptions by 8% in 2013 with on boarding optimizations. In 2014 I further increased registrations by 20% YoY by introducing progressive reg flows that removed all non-essential questions. This correlated with tremendous growth in photo uploads, up 28%.
• Business owner of profile, registration, and matching. Responsible for all decisions regarding Landing Pages for paid and organic traffic.
• Introduced Commonalities feature, displaying common data between two users above the message box, which saw a 11% lift to refund-adjusted cash.
• 50% (this is an industry average) of registrations skip the "About me" page. Lead development on feature that essentially pushed that metric to 100%.
• Review weekly A/B tests and provided actionable next steps for all product manages. Main metrics focused on moving: UV>Reg, Reb>Sub, UV>Photo Upload, FTS Day 0 (conversions on day 0), and overall cash.
• Provided bi-monthly feedback on various requirements relating Mobile, Customer Retention, and Email.
• Directed visual design from conceptual phase to actual execution.

Jan 2012 – May 2014 · 2 yrs 4 mos · Shanghai, China

• I help build 3 companies targeting China major. Company is currently 50 strong and still building amazing products.
• Spark - A social chatting app with social gps info. Too early for its time.
• Yunio - Dropbox for China. Achieved 15k paid subscriptions monthly
• Elephant Album - Social group photo sharing. Reached 5M DAU
• http://yunio.findmysoft.com/

Oct 2011 – May 2013 · 1 yr 7 mos · Santa Monica

• Iconmobile is a WPP agency that creates mobile solutions for the world's biggest companies.
• Lead Art Director on Softcard Mobile Wallet, Ford Middle East, Kodak Mobile Site, Microsoft (various -IT properties), and Microsoft (various Game mSites).
• Participated in group brainstorms with stakeholders on client and agency side.
• Presented to all major stakeholders major design decisions.
• Clients include: Kodak, Tmobile, Isis Mobile Wallet, Merecedes, Xbox, Microsoft, Disney and Ford.

Jun 2007 – Jan 2009 · 1 yr 7 mos · Los Angeles Metropolitan Area

• Verum is a clothing brand started by two friends and me. Our vision was to create a completely transparent clothing company. This was before Silicon Valley became interested in fashion.

Apr 2005 – Apr 2010 · 5 yrs · Los Angeles Metropolitan Area

• Prvcy is a women's premium denim label.
• https://www.youtube.com/watch?v=lvb5pEP66uo
• Managed team of 3 graphic designers.
• Cultivated and managed all our agency relationships.
• Grew company from $400k to $6 million annual revenue from 2006 to 2009.
• Directed and produced all national print ads and tv commercials.
• Positioned Prvcy in every major luxury mall in America. Including Neiman Marcus, Bloomingdales, and Nordstrom.
• Negotiated a $1 million annual marketing package with Condé Nast Publications that included a total of 18 pages in their top titles, 7 billboards, 4 mall kiosk groups and 12 in-store events.
• Directed marketing campaigns and events that raised over $300k in 2009 for breast cancer research

Jan 2004 – Jan 2005 · 1 yr · Orange County, California, United States

• WebSonic is a boutique web design agency that specialised in automotive clients. Typical webshop from the 2000's: 10 people big, 15 clients, 1 client pays the majority of the bills.

Jan 2003 – Jan 2004 · 1 yr

• Designed graphics for Roxy tees, sweaters, and tanks. Responsible for trend identification and development. Developed over one hundred unique pieces of garment that were sold to national retail chains. Responsible for over 100 unique products being developed.

Oct 1997 – May 2003 · 5 yrs 7 mos · Orange County, California, United States

• Mile High Comics was one of the first companies in the world to sell comic books online. http://www.milehighcomics.com/
• Amazon was interested in an acquisition of Mile High Comics. The owner declined due to the fact that we were generating 3-5m in revenue annually already.
• The site remains active still to this day. There has been no updates to the design since the day it was created. I was a buyer of hard-to-find comic books and manager of all Magic the Gathering tournaments.