Dave Steer

CEO

San Francisco, California, United States27 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing for hyper-growth technology brands.
Expert in B2C, B2B, and Developer Marketing.
Recognized mentor and thought leader in marketing.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in product and brand strategy.

Contact

Skills

Other Skills

Search AdvertisingStrategic PartnershipsE-commerceBusiness StrategyStrategyOnline AdvertisingMarket ResearchIntegrated MarketingCross-functional Team LeadershipCRMMarketing CommunicationsStrategic Public Relations PlanningProgram ManagementStart-upsSocial Media Marketing

About

I'm an experienced marketing leader with a rare combination of B2C, B2B, and Developer Marketing expertise in product and solutions marketing, brand strategy, and go-to-market. I've served in marketing leadership roles at some of the most well-known, hyper-growth technology brands, in a wide range of categories: from Social Media platforms (Facebook, Twitter) and Marketplaces (eBay, PayPal) to Infrastructure & Cybersecurity (Cloudflare) and Developer platforms. I have deep experience in leading large direct and cross-functional teams to define competitive positioning and bring solutions to market. As a recognized mentor and marketing thought leader, I've delivered keynote presentations at industry conferences on transformative topics including "AI and the Future of Product Marketing" and "Marketing Trust."

Experience

Webflow

Chief Marketing Officer

Jun 2025 – Present · 9 mos · San Francisco, California, United States

Gitlab

Vice President of Brand and Product Marketing

Feb 2022 – Jun 2025 · 3 yrs 4 mos

As Vice President of Brand & Product Marketing at GitLab, I lead the strategic positioning of the industry's most comprehensive AI-powered DevSecOps platform. I drive executive and developer-focused messaging for enterprise organizations by combining my expertise in product marketing, competitive intelligence, brand strategy, design, customer advocacy, and content development. Key achievements include:
Secured Leadership positions in two Gartner Magic Quadrants (DevOps Platforms and AI Coding Assistants), advancing our market standing year-over-year
Spearheaded the successful launch of GitLab Duo, our flagship AI product suite that revolutionizes the entire software development lifecycle
Architected GitLab's 'Software Faster' brand strategy, resulting in increased market recognition and customer engagement
Established a robust customer advocacy program that delivers evidence-based success metrics and powers an influential Executive Advisory Board
Commissioned and directed a Total Economic Impact study that demonstrated GitLab's exceptional 483% ROI for enterprise clients
Developed a comprehensive competitive intelligence function, including systematic win-loss analysis and a scalable CI platform that informs strategic decision-making
Built Solutions Marketing function with revenue plays and industry vertical GTM motions to accelerate pipeline generation.

Peak community

Member

Jan 2022 – Present · 4 yrs 2 mos

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Logdna

Vice President Marketing

Sep 2020 – Feb 2022 · 1 yr 5 mos · San Francisco Bay Area

Reporting directly to the CEO and serving on the executive team, I led marketing strategy and execution to transform LogDNA's market position from a specialized logging tool to an enterprise-grade data pipeline solution in the Observability category. My leadership helped secure Series D funding. I spearheaded the comprehensive company rebranding initiative, including the renaming of the company, while revamping our demand generation strategy to align with our elevated market position and generate pipeline.

Cloudflare, inc.

Head Of Product Marketing

Jan 2018 – Sep 2020 · 2 yrs 8 mos · San Francisco Bay Area

As Head of Global Product Marketing at Cloudflare, I was recruited during the company's critical upmarket expansion and pre-IPO preparation phase. I transformed and scaled the product marketing function into a comprehensive go-to-market engine that encompassed content marketing, channel partnerships, sales enablement, competitive intelligence, customer advocacy, and social media marketing.
I led all new product marketing launches and developed strategic messaging frameworks that powered demand generation and accelerated enterprise sales cycles. Under my leadership, the team improved inbound pipeline efficiency, resulting in lower customer acquisition costs and stronger unit economics. I played a pivotal role in Cloudflare's successful public offering by creating the company's IPO roadshow video that communicated our value proposition to investors. As a key member of the marketing leadership team, I helped architect Cloudflare's overall marketing strategy during this transformative growth period.

Twitter

2 roles

Director of Consumer Product Marketing

Sep 2016 – Sep 2017 · 1 yr

Led global consumer product marketing team. Responsible for marketing strategy and execution for all consumer-facing features. Member of Twitter’s Global Leadership Group and Marketing Leadership Team.

Head of User Safety, Trust, and Identity -- Product Marketing

Oct 2015 – Sep 2016 · 11 mos

Mozilla

Director of Advocacy

Feb 2014 – Jul 2015 · 1 yr 5 mos · San Francisco Bay Area

Developed advocacy initiatives designed to promote Mozilla's mission, engage community members, and create a pipeline of technology talent involved in public policy.

Facebook

Manager, Policy and Communications

Mar 2011 – Feb 2014 · 2 yrs 11 mos

Led Facebook's corporate programs to build trust among policy makers and influencers of public policy. Portfolio included child safety, elections, and veterans initiatives.