Ajay Singh Rawat

Performance Marketing Manager

South Delhi, Delhi, India15 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Performance Marketing and SEO strategies.
Proven track record in managing large-scale search campaigns.
Skilled in data analysis for marketing optimization.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEO and Performance Marketing.

Contact

ajays279@gmail.com LinkedIn

Skills

Core Skills

Performance MarketingSeoSearch MarketingSem

Other Skills

AnalysisAnalytical ReasoningAnalyticsBloggingDigital MarketingE-commerceGoogle Adwords ProfessionalGoogle AnalyticsGoogle Webmaster ToolsHTMLKeyword AnalysisKeyword ResearchLanding Page OptimizationLink BuildingMarket Research

About

Search Marketing wizard with a knack for making clicks count! ☺️

Experience

Makemytrip

4 roles

Senior Manager - Global Flights

Sep 2025 – Present · 6 mos · Gurugram, Haryana, India

Performance Marketing - SEM Global Flights

Digital MarketingPerformance MarketingSEMSEO

Senior Manager - Growth Marketing

Promoted

Jul 2024 – Sep 2025 · 1 yr 2 mos · Gurugram, Haryana, India

SEO & SEM

Performance MarketingSearch MarketingAnalytical Reasoning

Growth Marketing Manager | India & GCC (Flights+Hotels)

Mar 2024 – Jun 2024 · 3 mos · Gurugram, Haryana, India

Manager | Flights India

Jan 2022 – Feb 2024 · 2 yrs 1 mo · Gurugram, Haryana, India

Keyword AnalysisSEOKeyword ResearchGoogle Adwords ProfessionalAnalyticsSEM+3

Jubilant foodworks ltd.

SEO Strategy & Local Search Growth | GMB @Domino's India

Feb 2019 – Jan 2022 · 2 yrs 11 mos · Greater Noida

Key responsibilities:
SEO - Managing entire Search Strategies
GMB and Local SEO - 1500 locations, Automation bulk optimization and integration via multiple APIs at advance level.
Scratch Card Partnerships
Google Search Ads

Zee entertainment enterprises limited

Manager SEO | ASO Strategy & Growth

Oct 2018 – Feb 2019 · 4 mos · Film city, Noida

Makemytrip

Assistant Manager - SEO

Sep 2016 – Oct 2018 · 2 yrs 1 mo

Lenskart.com

3 roles

Manager SEO - Search Growth

Promoted

Jan 2014 – Oct 2016 · 2 yrs 9 mos

Built Lenskart SEO from scratch

Assistant Manager

Promoted

Mar 2011 – Dec 2013 · 2 yrs 9 mos

 SEO Plan and Target creation, execution and implementation with Team (Weekly/Monthly)
 Manage On Page & Off Page (Advance and Natural Backlink creations)
 Mobile SEO for Lenskart Mobile site including
 App Optimization (Android & IOS) – Deep Linking, Inter linking, Content Optimization
 Manage Local SEO (Local SEO of multiple local store creating G+ pages)
 Manage Bulk upload for multiple stores locations in Google+ (GMBL dashboard)
 SUL for Lenskart G+ Page- plus.google.com/+lenskart/posts (70k followers in a month)
 Reporting (Daily and MoM Organic Improvement Reporting)
 Handling Vendors for SEO off-page activities and their payments
 Keyword analysis
 Manage Technical SEO improvement and Implementation
 Google Structure data markup implementation (e.g - Schema tags)
 Author, Publisher tags for Blog or web pages.
 Live Experience in successful Penguin recovery of unnatural links penalty (Penalty Revoked).
 Competitor Analysis
 Content optimization
 Open Graph Tags and twitter card Implementation
 International SEO (Multi-regional- hreflang)
Monitoring Through:
 Google Webmaster Tool
 Moz SEO tool
 Tableau
 Omniture
 SEO Powersuit Tool (Rank Tracker, Website Auditor, SEO Spyglass etc)
 Analytics
 Ahref tool
 Keyword Planner
 Xenu
 Plagiarism Tool
 Link Detox