Nida Altuğ — Co-Founder
I’m a results-driven Performance Marketing, Digital Marketing, and Project Management Specialist with a strong focus on optimizing campaigns, enhancing ROI, and leading strategic initiatives across various markets. With hands-on experience managing campaigns in regions such as Baltics & Nordics , Türkiye, Canada, Malta, Chile, Paraguay, Colombia, Guinea, Congo, Malta, Italy, Spain, Benelux Region, Thailand, Taiwan and Vietnam, I excel at tailoring strategies to diverse audiences and driving measurable growth. I bring a data-centric approach to my work, leveraging tools like Power BI, Appsflyer, and Comscore to extract insights, enhance targeting, and improve performance. My approach combines analytical rigor with creative problem-solving to meet ambitious goals and deliver exceptional results. Expertise includes: • Performance Marketing & Digital Marketing: Developing, executing, and optimizing campaigns across DSPs (Xandr, TradeDesk, BW tactics) for improved CPA performance and efficiency. • Project Management: Leading projects from inception to execution, coordinating cross-functional teams, managing timelines, and ensuring project goals are met on schedule. • Data Analysis & Reporting: Utilizing Power BI and other analytical tools to monitor KPIs, drive insights, and recommend actionable improvements. • In-App Advertising: Harnessing Appsflyer to drive app growth, enhance user engagement, and boost retention rates. • Segment Creation & Testing: Creating and testing keyword segments with Comscore for optimized targeting and audience reach. • Cross-Channel Marketing Strategies: Designing integrated campaigns across various platforms, tailored to each market’s unique landscape. I’m passionate about blending strategic marketing expertise with strong project management skills to execute high-impact campaigns and achieve ambitious objectives. I thrive in fast-paced, dynamic environments where adaptability, analytical precision, and clear communication are key. Let’s connect if you’re looking for someone who can turn insights into action and manage complex projects from start to finish.
Stackforce AI infers this person is a Performance Marketing and Project Management specialist in the MarTech industry.
Location: Tallinn, Harjumaa, Estonia
Experience: 9 yrs
Skills
- Digital Marketing
- Project Management
- Event Management
- Programmatic Advertising
- Marketing Strategy
- Communication
Career Highlights
- Expert in performance and digital marketing strategies.
- Proven track record in project management and campaign optimization.
- Strong analytical skills with data-driven decision making.
Work Experience
Bolt
Lifecycle Marketing Coordinator (4 mos)
Enso Events OU
Co-Founder (1 yr 10 mos)
Genius Sports
Digital Marketing Analyst (2 yrs 2 mos)
Gainzzie OÜ
Chief Marketing Officer & Project Manager (3 yrs)
GreenEST Summit
Marketing Project Manager (4 mos)
Sutherland
Content Moderator (6 mos)
AIESEC in Estonia
National Director (2 yrs)
Head of Partnership Development and Marketing (1 yr)
Chair of Marketing Board (1 yr)
Content Designing Manager (6 mos)
Anadolu Talaşlı İmalat Otomat San. Tic. Ltd. Şti.
Industrial Engineering Intern (3 mos)
SASA Polyester Sanayi A.Ş.
Industrial Engineering Intern (2 mos)
AIESEC in Turkey
National YouthSpeak Forum Marketing and Communications Coordinator (2 mos)
Connectz Gmbh
Marketing Intern (2 mos)
Ulusoy Tekstil SAN. Ve TIC.LTD.STI.
Industrial Engineering Intern (1 mo)
AIESEC Türkiye
Brand Experience Hacker (1 yr)
Vice President of Marketing (1 yr)
Team Member of Marketing (1 mo)
AIESEC in Austria
National Support Team Member (4 mos)
AIESEC
Team Leader of Marketing (4 mos)
Education
Master's degree at TalTech – Tallinn University of Technology
Bachelor of Engineering - BE at Adana Science and Technology University
Bachelor's degree at Atatürk Üniversitesi
