Ananya Pandey — Business Development Executive
Marketing & Business Strategy Manager (E-commerce) I drive user growth, conversion, and revenue at Flipkart through product-led and event-driven growth initiatives. I specialize in building scalable product features and sale-event experiences that move core business metrics. My work sits at the intersection of Product, Marketing, Engineering, Analytics, and Business. I am a Product Strategy & Event Marketing Manager at Flipkart, focused on identifying and closing gaps across the end-to-end customer journey on a large-scale consumer app. My core mandate is to deliver measurable impact on platform traffic, engagement, conversion rates, and revenue by leading high-impact initiatives across the full customer funnel—acquisition, activation, engagement, conversion, and retention. I operate as a cross-functional partner to Product, Marketing, Engineering, Design, Analytics, and Business teams, translating complex objectives into scalable product and marketing solutions. My expertise includes growth strategy, funnel optimization, event-led growth, pricing and monetization, experimentation (A/B testing), large-scale program management, and data-driven decision-making. Key Initiatives & Impact • Flipkart Select (Premium Store): Led the end-to-end launch during BBD ’25, owning ideation, positioning, execution, and homepage-gated entry flows to enhance premium assortment discovery and brand perception. • High-Conversion Event Features: – Steal Deals: Spearheaded design and launch of a flash-sale format with a queueing system to create scarcity, urgency, and impulse purchases at scale. – Deal Feed: Led development and experimentation of a pre-sale reminder feature that increased awareness and readiness ahead of main sale events. • Pricing & Monetization Strategy: – Launched the WOW Price Widget (Net Effective Price / NEP) during BBD ’25 to improve price transparency, reduce purchase friction, and increase conversion probability. – Designed and scaled a Personalized Coupon engine (in testing), leveraging user behavior data (NAC, REACT, LTPC) to maximize coupon redemption and improve customer retention. Prior to Flipkart, I managed ₹10+ Cr performance marketing budgets at Maruti Suzuki, consistently delivering 6+ ROAS, driving 35% YoY growth in clicks, and achieving a 30% increase in website traffic through SEO, SEM, and SMM optimization. I’m passionate about solving business problems through data-backed product strategy, event-led growth, and execution at scale.
Stackforce AI infers this person is a B2C E-commerce Marketing Strategist with expertise in growth and conversion optimization.
Location: Bengaluru, Karnataka, India
Experience: 3 yrs 8 mos
Skills
- Product Strategy
- Business Strategy
- Growth Hacking
- Digital Marketing
- Brand Management
Career Highlights
- Led high-impact growth initiatives at Flipkart.
- Achieved 6+ ROAS managing performance budgets.
- Expert in data-driven product strategy and event marketing.
Work Experience
Flipkart
Markting & Business Strategy Manager (1 yr 3 mos)
Maruti Suzuki India Limited
Digital Marketing Assistant Manager (2 yrs 5 mos)
Management Trainee (6 mos)
Schneider Electric
Marketing Intern (2 mos)
allround.club
Marketing Internship (2 mos)
PythonMate
Digital Marketing Intern (2 mos)
Shriram Life Insurance
Sales Intern (2 mos)
International MUN
Official Campus Ambassador at International MUN (1 mo)
SMILE CARE Dental Clinic & Implant Centre
Performance Marketing Intern (6 mos)
Education
Master of Business Administration - MBA at Symbiosis Institute of Business Management (SIBM)
Bachelor of Commerce - BCom at Amity University Lucknow Campus
