Adam Rasko — Product Manager

Over the past 8+ years, I’ve helped scale B2C and B2B products across startups and global platforms — from medtech hardware to creative SaaS used by 175M+ people. At Canva, I’m a Senior Product Manager and domain owner for monetisation and retention within the Canva Pro business. I lead strategy and execution across: → Trial-to-paid conversion → Onboarding & Pro feature adoption → Voluntary churn reduction → 3rd part ecosystem/apps experience In this role, I’ve: → Delivered $100M+ incremental ARR through 50+ experiments → Launched ML-powered segmentation to boost activation & conversion → Shaped strategic bets across solopreneurs, websites, and retention → Built a high-trust, fast-moving cross-functional squad aligned on shared OKRs I care about building products that feel intuitive, essential, and enduring. The kind people keep using because they actually solve a real problem, beautifully. Outside of work, I mentor startups through Blackbird’s Giants Program, consult on product and GTM strategy, and explore the edge where creativity and technology meet — from AI to design tools to new models for independent builders. I’m open to opportunities where I can dive deeper into 0 to 1, take on broader product leadership, or collaborate with founders on meaningful, high-leverage missions. If you're building something ambitious, let's talk.

Stackforce AI infers this person is a SaaS Product Manager with expertise in monetization and AI integrations.

Location: Sydney, New South Wales, Australia

Experience: 13 yrs

Skills

Monetization Strategy
Product Management

Career Highlights

Delivered $100M+ incremental ARR through strategic experiments.
Scaled Pro ARR from ~$1.3B to ~$2B in one year.
Mentored startups and consulted on product strategy.

Work Experience

Canva

Senior Product Manager - AI Integrations & Research (2 mos)

Senior Product Manager - Monetisation (2 yrs 3 mos)

Product Manager - Pro Growth (3 yrs 3 mos)

Product Manager - Ecosystem (1 yr 8 mos)

Freelancer.com

Product Manager (2 yrs)

OurCrowd Qure Ventures

Researcher (6 mos)

Micropace EP, Inc.

Engineering Consultant (6 mos)

Honour Thesis Student (7 mos)

Product Engineering Manager (1 yr 10 mos)

LJ Hooker

LJ Hooker (via Sydney Uni Advanced Engineering Program) (4 mos)

Engineers Without Borders Australia

Secretary (1 yr 2 mos)

Kids Research Institute

Summer Research Scholarship (3 mos)

Power Coaching College

High School Science and Mathematics Tutor (2 yrs)

Antipodeans Abroad

Antipodeans Abroad UniBreak Volunteer Placement (2 mos)

Sydney University Association of Biomedical Engineers (SUABE)

Undergraduate Student (3 yrs)

Education

Bachelor of Engineering (B.E.)/ Bachelor of Science (BSc) at University of Sydney

Transforming Opportunities into Great Products at Stanford University

at Newington College

Adam Rasko

Product Manager

Sydney, New South Wales, Australia13 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Delivered $100M+ incremental ARR through strategic experiments.
Scaled Pro ARR from ~$1.3B to ~$2B in one year.
Mentored startups and consulted on product strategy.

Stackforce AI infers this person is a SaaS Product Manager with expertise in monetization and AI integrations.

Contact

Skills

Core Skills

Monetization StrategyProduct Management

Other Skills

Growth StrategiesData AnalysisBusiness StrategyAcquisition IntegrationPlatform as a Service (PAAS)B2CMathematicsScienceTutoringMatlabResearchMicrosoft OfficeStatisticsMicrosoft ExcelPowerPoint

About

Experience

Canva

4 roles

Senior Product Manager - AI Integrations & Research

Jan 2026 – Present · 2 mos · Hybrid

From the rapid rise of large language models to the emergence of AI agents, AI is reshaping both what we build and how teams and partners collaborate to build it.
In this role, I lead two core efforts at Canva.
First, I work closely with internal AI platform teams and strategic partners (including OpenAI, Anthropic, Google, and Microsoft) to make Canva available wherever people work—enabling design to happen in the flow of AI-powered tools and workflows. This includes scaling new platform technologies like Model Context Protocols (MCPs) to connect Canva across the ecosystem.
Second, I lead an AI Integrations Research team focused on identifying, validating, and rapidly advancing emerging AI partnership opportunities for Canva.

Senior Product Manager - Monetisation

Oct 2023 – Jan 2026 · 2 yrs 3 mos · Hybrid

I lead product strategy for monetisation experience and retention within Canva Pro, the company’s top revenue-generating product. This includes owning core metrics such as trial-to-paid conversion, voluntary churn, and Pro onboarding/adoption.
Key Achievements:
→ Delivered $100M+ incremental ARR through 50+ experiments across pricing, packaging, and onboarding flows
→ Onboarding & Pro feature adoption
→ Voluntary churn flows and winback strategies
→ Lifecycle marketing infrastructure & automation
→ International monetisation expansion and localisation
→ UX/UI refinement across monetisation surfaces
→ AI token packaging & pricing strategy
→ Partnered cross-functionally with Marketing, Data, Engineering, and Design to align on shared goals and user impact

Growth StrategiesMonetization Strategy

Product Manager - Pro Growth

Promoted

Oct 2022 – Jan 2026 · 3 yrs 3 mos · Hybrid

Led a 10-person cross-functional team focused on improving trial conversion and subscriber retention for Canva Pro, Canva’s flagship subscription product.
Impact:
→ Owned experiments across onboarding, pricing, and Pro user education
→ Helped scale Pro ARR from ~$1.3B to ~$2B (+50% YoY)
→ More than doubled subscriber base from ~5M to >12M globally
→ Drove prioritisation of technical investments in Pro experience instrumentation

Product ManagementData AnalysisBusiness Strategy

Product Manager - Ecosystem

Feb 2021 – Oct 2022 · 1 yr 8 mos · Hybrid

Owned the App Experience Team and led product strategy for how 100M+ users discover and use third-party apps within Canva’s editor.
Key achievements:
→ Launched Canva’s App Directory, resulting in a 10x increase in app usage
→ Designed and shipped a new UX for embedded apps in the design experience
→ Introduced behavioural metrics to inform app placement and engagement
→ Defined strategy for the next generation 3rd party app ecosystem

Product ManagementGrowth StrategiesAcquisition IntegrationPlatform as a Service (PAAS)

Freelancer.com

Product Manager

Mar 2019 – Mar 2021 · 2 yrs · Greater Sydney Area

Promoted to lead the Core Funnel team and later a cross-functional design systems team. Owned critical marketplace KPIs including trust, UX, and hourly job conversion.
Highlights:
→ Increased hourly job funnel revenue by 60% in 6 months through UX simplification and trust cues
→ Led responsive redesign of the web app including implementing a new design system
→ Ran rapid-fire A/B tests and instrumented funnel analytics to uncover drop-offs
→ Worked across product, CX, analytics, and marketing to translate insights into roadmap bets

Ourcrowd qure ventures

Researcher

Jul 2018 – Jan 2019 · 6 mos · Sydney, Australia

Supported investment research for Israel’s first sector-specific digital health fund, focused on early-stage startups applying AI and biotech to care innovation.
Key contributions:
→ Evaluated product-market fit and go-to-market strategies for startups across AI diagnostics, remote care, and clinical platforms
→ Analysed traction data, team dynamics, and market sizing to inform funding decisions
→ Gained exposure to venture finance, healthcare compliance, and the global healthtech ecosystem
→ During this role I gained a valuable understanding of digital health, finance and the venture capital industry.

Micropace ep, inc.

3 roles

Engineering Consultant

Jul 2017 – Jan 2018 · 6 mos

Worked across electrical, biomedical, and mechanical domains to support ongoing device development programs.
Responsibilities:
→ Contributed to root cause analysis, lab testing, and design reviews
→Created development plans aligned to regulatory standards (QMS)
→ Mentored junior engineers and assisted in supervising thesis students
→ Used software such as Altium, Spice, MS Excel, Java, and MATLAB for modelling, data collection, and documentation

Honour Thesis Student

Dec 2016 – Jul 2017 · 7 mos

Conducted a multidisciplinary research project assessing the efficacy of a novel non-thermal ablation technology for treating atrial fibrillation.
Outcomes:
→ Completed literature review, statistical modelling, and preclinical trials
→ Collaborated with engineers, surgeons, and scientists to develop and validate device prototypes
→ Earned a High Distinction and Dean’s Excellence Award
→ Project nominated for future commercialisation and potential academic publication

Product Engineering Manager

Nov 2016 – Sep 2018 · 1 yr 10 mos

Led R&D initiatives at a medtech firm specialising in advanced cardiac stimulation devices, used in 45+ countries.
Highlights:
→ Led development of a novel non-thermal cardiac ablation device from concept to preclinical trials
→ Collaborated with biomedical engineers, clinicians, and regulatory teams to align on specs and feasibility
→ Awarded Honours Class I (HD 92/100) for thesis work adopted as an internal reference
→ Retained post-scholarship to continue leading research and prototyping efforts

Lj hooker

LJ Hooker (via Sydney Uni Advanced Engineering Program)

Jul 2017 – Nov 2017 · 4 mos · Greater Sydney Area

Worked with a small group of students to design and pitch an innovation lab concept for LJ Hooker (LJX Lab), partnering directly with senior executives.
Highlights:
→ Conducted site visits and agent interviews to uncover innovation opportunities
→ Developed business plans for proptech startup concepts
→ Authored a white paper and presented it to LJ Hooker’s leadership team
📎 Read the media feature: https://www.realestatebusiness.com.au/breaking-news/16508-lj-hooker-taps-into-the-country-s-best-brains-unlocks-greenfield-future

Engineers without borders australia

Secretary

Mar 2016 – May 2017 · 1 yr 2 mos · New South Wales Region

Elected secretary of the NSW chapter, helping lead and organise engineering-for-good initiatives.
Responsibilities:
→ Oversaw comms strategy and coordinated events with national and state chapters
→ Partnered with universities and sponsors to increase chapter impact
→ Facilitated outreach programs aimed at social equity through engineering
Learn more at https://www.ewb.org.au/

Kids research institute

Summer Research Scholarship

Nov 2015 – Feb 2016 · 3 mos · Kids Research Institute Westmead

Selected for the Sydney University Summer Research Scholarship to join an R&D team developing implantable orthopaedic devices for paediatric care.
Outcomes:
→ Gained hands-on experience in 3D printing, finite element modelling, mechanical testing, and CAD
→ Collaborated with engineers, surgeons, and researchers across disciplines
→ Awarded Best Presentation across all students in the program cohort

Power coaching college

High School Science and Mathematics Tutor

Jan 2014 – Jan 2016 · 2 yrs · Turramurra NSW 2074

Tutored students from Year 7 to HSC level in chemistry, biology, english, economics and advanced maths. Emphasised clarity, study systems, and confidence building.

Antipodeans abroad

Antipodeans Abroad UniBreak Volunteer Placement

Jan 2014 – Mar 2014 · 2 mos · Mozambique

Participated in a 3-month service learning placement focused on community health education, marine biology (scuba diving) and infrastructure in rural Mozambique.