Jun 2018 – Sep 2021 · 3 yrs 3 mos · Mumbai Metropolitan Region

• Product Management, Van Heusen Womenswear
• o Improved brand profitability by 5% over previous year by re-designing the product matrix and moving to value-based pricing
• o Expanded product categories to Casuals and Eveningwear, aiding L2L growth of 71% and retail expansion of 37%
• o Reduced Go-To Market time from 6 months to 2 months by aiding smooth transition of business from 2-season to 12-season model
• Product Innovation, House of Van Heusen
• o Identified and built new technology-led products/solutions to position Van Heusen most innovative in domestic apparel industry
• Conceptualized strategy to build innovation pipeline based on landscape assessment and consumer research
• Co-created solutions with brands like 3M, DuPont, Teijin to establish functionality driven USP for the brand
• Grew primary sales by 2% on actuals and 7% YoY projected on back of innovative products like dirt resistant, non-fade apparel
• Sales Strategy, Aditya Birla SunLife Insurance
• o Enhanced productivity of Top Advisors by 50% over LY through differentiated engagements via annual loyalty program
• o Increased Top Advisor base by 22% by identifying wider base, deploying internal campaigns and leveraging Aditya Birla Capital as platform
• Group Sustainability Assessment, Business Review Council (Chairman’s Cell)
• o Conceptualized way forward to manage Water Security, a high impact emerging risk for Group Businesses
• Classified businesses in risk categories and established governance requirements along with SOPs to address common challenges
• o Published internal benchmarking report of Group Businesses on key parameters like LTI to facilitate exchange of best practices

Mar 2016 – Mar 2017 · 1 yr · Greater Delhi Area

• Business Excellence & Cost Saving Initiatives
• o Optimized resource allocation by tracking team’s KPIs resulting in ~2% annual savings (INR 3 lakh) from the Design Division
• o Achieved 25% cost savings (INR 30 lakh) over negotiations worth INR 1.2 crore with vendors to upgrade company equipment
• Strategic Turnaround
• o Turned around financial health by recovering 30% of profit (INR 12 lakh) on realization from long term debtors
• Established system to expedite payment approval process by involving key stakeholders from the company and clients
• Business development
• o Raised business of INR 19 lakh by revamping pitch strategy & tailoring services to on-board clients such as Indian Oil, Union Bank of India

Jan 2015 – Feb 2016 · 1 yr 1 mo

• Key accomplishments:
• 1) Initiated and closed the digital agency pitch - solely managed it end to end
• 2) Executed the first digital campaign for the company in India
• 3) Worked closely with the marketing director on the McVitie's communication platform and creative
• 4) Closed the new packaging refresh for the brand
• 5) Quickest customer complaint addressal and closure - best turn around rate in the last one year
• 6) Ensured product linking on key Ecom sites, developed exclusive SKU for key portals
• 7) Worked with the senior brand manager on the Diwali 2015 range achieving the top line target
• 8) 22% organic growth over ’14 & 7.6% average engagement (industry average 0.8-2%) for Facebook; highest number of followers on twitter in category with growth rate of 200%
• Job Responsibilities:
• 1) Liaison with McVitie’s UK, IT, Legal & various agencies to develop the first official website for India to launch with the ATL brand campaign
• 2)Revamped the planogram for McVitie’s in MT and TT stores to align with ATL campaign of whole-wheat
• 3) Managed 5% of ATL budget for POS, MT visibility, Key account activation with celebrities, Women’s Day activation, Big Days
• 4) Worked with the Senior Brand Manger on the Core Digestive range and Premium health products
• 5) Directly worked with the Marketing Director on McVitie's Cream range (5% of brand portfolio)
• 6) Responsible for customer care and management of digital platform for the trade mark McVitie's
• 7) Worked with the sales team on the Ecom activation for the brand
• 8) Managed the brand and portfolio MIS - sales, production and logistics
• 9) Timely delivery of jobs through close handshake with various agencies - creative, design, research, media and digital
• 10) Liaison with factory & procurement team on NPD and existing range
• 11) Competition scanning for the entire biscuit category for key developments as well as broader food category for new trends

Sep 2014 – Nov 2014 · 2 mos

• Key Accomplishment:
• Managed to convert the training opportunity to a permanent placement
• Job Responsibilities:
• 1) Competition tracking - closely monitoring all the key biscuits players. In depth analysis with focus on decoding category codes such as packaging, pricing and communication
• 2) Comparing customer care efficiency across food and beverage with key focus on understanding the industry standard as well as mapping it to the existing company process
• 3) Working closely with the brand team and packaging agency on the timely delivery of artworks as well as new designs
• 4) Worked with the digital agency on Managing McVitie's fan page on Facebook

Jun 2014 – Jul 2014 · 1 mo · Greater Delhi Area

• o Attained in depth understanding of product packaging process
• o Initiated work on McVitie’s brand packaging

Jul 2013 – Mar 2014 · 8 mos · Noida, Uttar Pradesh, India

• o Developed silhouettes & textures for commercial line
• o Designed key looks for A/W '14 ramp collections
• o Assisted in costing & merchandising
• o Organised photo shoots, overview design of ads/banners, stall design & production
• o Overviewed visual merchandising in 3 standalone stores over 2 cities
• o Handled celebrity styling using personal contacts, direct mail & official reference
• o Effective model management over multiple agencies
• o Involved in online image management through Facebook, official website, blogs & popular style sites

May 2012 – Jul 2012 · 2 mos · Noida, Uttar Pradesh, India

• 1) Sampling of designs for the brands ONLY, Vero Moda, Pull & Bear and Zara for Northern European market
• 2) 15 designs selected by buyers to go into production
• 3) Part of design presentations to buying agencies