Vineet Chugh

CEO

Delhi, India20 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 19 years of diverse marketing experience across industries.
  • Led marketing for major brands like Paytm and Domino's Pizza.
  • Awarded CMO Asia Influential Marketing Leaders '22.
Stackforce AI infers this person is a seasoned Marketing Professional with expertise in Brand Marketing and Digital Strategy across various industries.

Contact

vineet23@gmail.comLinkedIn

Skills

Core Skills

Brand ManagementMarketing StrategyBusiness DevelopmentContent Strategy

Other Skills

Public RelationsLead GenerationDigital MarketingVideo ProductionProduct DevelopmentCustomer InsightMarketing ResearchIntegrated MarketingMarket PlanningManagementForecastingEvent ManagementCompetitive AnalysisSegmentationFMCG

About

A seasoned Marketing Professional with 19 years of rich experience across Marketing functions like Brand Marketing, Online Marketing, Social Media, Consumer Insights and PR. An MBA from Delhi University, I possess an industrywide experience ranging from FMCG, Fast Food, E-Commerce to Fintech. Before heading the marketing function for QueueBuster, I have worked with brands like RapiPay, Paytm, HomeShop18, Jubilant Foodworks and Eveready.

Experience

Queuebuster pos

VP & Head of Marketing

Apr 2023 – Present · 2 yrs 11 mos · Noida, Uttar Pradesh, India · On-site

Brand ManagementPublic RelationsLead GenerationDigital MarketingMarketing Strategy

Rapipay fintech private limited

2 roles

Vice President Marketing

Promoted

Oct 2022 – Apr 2023 · 6 mos

Associate Vice President Marketing

Dec 2019 – Sep 2022 · 2 yrs 9 mos

Ak films and advertising

Co-Founder

Mar 2017 – Dec 2019 · 2 yrs 9 mos · New Delhi Area, India

  • AK Films is a boutique video production house in New Delhi. It was a co-founder role where I spearheaded Business Development, Content Strategy and Video Production. I helped the business grew 10X in 2 years and onboarded leading agencies & brands, like Havas, Publicis, Grapes Digital, Domino's, Smartclass, Crayons and many more, as clients in a short period.

Homeshop18

2 roles

DGM Marketing

Promoted

Aug 2015 – Feb 2017 · 1 yr 6 mos

  • In this role, I headed brand marketing and digital marketing for HomeShop18. Below is the profile snapshot:
  • Offline Marketing (TV, Print, Radio, DTH)
  • Spearheading Marketing Calendar, Annual Marketing Budget
  • Digital Marketing
  • Media Planning & Buying
  • Social Media Marketing
  • Content and Influencer Marketing
  • Celebrity led launches for HomeShop18 TV Channel
  • Affiliate Marketing to drive e commerce business revenue
  • Alliances and Partnerships with Banks, PGs, Movies etc
  • PR and Internal Communication
  • Agency Management - Creative, PR, Media, Social Media
  • Team Management

Senior Marketing Manager

Oct 2012 – Aug 2015 · 2 yrs 10 mos

  • Profile Snapshot:
  • Formulating marketing strategy and monthly promotional calendar
  • Preparing Annual Marketing budget
  • Offline Marketing (TV, Print, Radio, DTH)
  • Media Planning & Buying
  • Social Media Management
  • Consumer insights
  • Alliances and Partnerships with Banks, PGs, Movies etc
  • PR and Internal Communication
  • Agency Management - Creative, PR, Media, Social Media
  • Achievement - Was awarded 'Employee of the year for 2013-14'

Paytm

Brand Manager

Sep 2011 – Oct 2012 · 1 yr 1 mo · Noida Area, India

  • Was responsible for:
  • Marketing Strategy,
  • Brand Building
  • ATL & BTL
  • Media Planning & Buying
  • Brand Logo Creation
  • Email Marketing
  • Social Media
  • Partnerships

Domino's pizza

Deputy Brand Manager

Nov 2008 – Aug 2011 · 2 yrs 9 mos · Delhi

  • Responsibilities included:
  • New Product Launches
  • ATL & BTL
  • Pricing
  • Consumer Insights ( Brand Track, Product Clinics etc)
  • Brand Building
  • Store level marketing
  • Partnerships
  • Single Number ( Delivery) Marketing & Operations

Eveready industries india ltd

2 roles

Ast. Manager - Marketing

Promoted

Jun 2007 – Oct 2008 · 1 yr 4 mos

  • Trade Marketing, BTL, Sales Promotional Schemes, Product Planning & Mix, Inventory Management.

Sales and Marketing Executive

Aug 2006 – Jun 2007 · 10 mos

  • Trade Marketing, BTL, Sales Promotional Schemes, Product Planning & Mix, Inventory Management.

Hansa research

Research executive

May 2005 – Jul 2006 · 1 yr 2 mos · Delhi

  • Research Proposals, Questionnaire Development, Analysis Plan, Reports & Presentation

Education

Delhi University

MBE (Masters of Business Economics) — Marketing

Jan 2003 – Jan 2005

Delhi University

BBE (bachelor of Business Economics) — Business Management

Jan 1999 – Jan 2002

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