Nov 2017 – Apr 2018 · 5 mos · London Area, United Kingdom

• An in-house content strategy, management, and editorial role for a
• tech startup
• I built a positioning strategy, messaging hierarchy, content plan,
• and tone of voice recommendations for the company
• I sourced freelancers (digital design and copy) to help with content
• production
• I advised on messaging for marketing campaigns, sales
• presentations, product positioning, pitches, and conference talks
• I wrote, edited and oversaw the writing of a number of blog posts
• and other pieces of content, making sure messaging and priorities
• aligned with the strategy

Aug 2016 – Nov 2017 · 1 yr 3 mos

• I created this new role in the agency and wrote the job description
• for it: ultimately it’s all about telling the right story to the right
• people in the right way: usually for B2B tech companies targeting
• C-Level decision-makers, exclusively digital
• I helped develop positioning strategies and roll them out into
• content plans (messages and formats) and tone of voice
• recommendations; also content frameworks for ABM
• I researched markets, product and competitor landscapes and
• made recommendations for strategy and tactics based on the
• findings.
• I presented strategy work to clients
• Innovation was a big part of it: I test-drove experiments to expand
• the agency portfolio (e.g. promotional strategies, research offers)
• and improve existing services (e.g. SEO, UX, promotion, outreach)
• I researched and analysed content formats and their conventions
• to find the best fit for any piece of content
• There was quite a bit of overlap with my previous copywriting role
• see below (but I did less actual writing, and more briefing and
• reviewing. The downside was that I also had to crack open
• Powerpoint more often than ever before).

Oct 2013 – Aug 2016 · 2 yrs 10 mos

• I wrote content marketing copy for B2B tech companies:
• websites, slideshares, ebooks, scrolling sites, animation scripts,
• blog posts, promo emails, etc)
• I helped position new clients: running discovery sessions, doing
• research and developing positioning decks, including rough
• messaging creative and content recommendations
• I did extensive desk research to learn as much as possible about
• the subject matter
• A big part of my job was interviewing subject matter experts and
• turning their input into content pieces and messaging
• recommendations
• I developed tone of voice strategies for clients and train in-house
• writers on voice

Oct 2012 – Sep 2013 · 11 mos

• This was a bi-lingual account management role for a packaging
• design agency that handles the majority of packaging work for
• Aldi Germany/Austria.
• This wasn’t creative or strategic work, it was plain old
• bi-lingual project management. The less said about it, the better.
• Except that it gave me the opportunity to live in London, which
• turned out to be a pretty good move.

Jun 2008 – Sep 2012 · 4 yrs 3 mos

• This role started as a copywriting job, but soon expanded into a
• strategy/account management role:
• I was one of two copywriters, responsible for copy strategy and
• copywriting for about 50% of the agency's German clients (I also
• edited the work of the other copywriter)
• I wrote original English copy (mainly for adidas), and oversaw and
• QA'ed translations into English for other clients
• I developed creative strategy and concepts in close collaboration
• with the design team
• I managed accounts, project-managed and handled all
• client-facing aspects of agency work (This may sound odd in the
• highly specialised London agency world, but isn’t unusual in a
• small-ish German B2C agency that can’t afford full-time writers).

Jan 2007 – Jan 2010 · 3 yrs · Nürnberg, Germany

Jan 2003 – Jan 2011 · 8 yrs

• I interpreted at trade shows, and translated business
• communication and marketing materials into English
• I also did a lot of language work in the arts, translating exhibition
• and film festival catalogues, film festival programmes, press
• releases, etc from German into English

Jan 2001 – Jan 2011 · 10 yrs