Oct 2022 – Dec 2023 · 1 yr 2 mos

• I took a career break to pursue a Master’s degree in Marketing Communication.

Jan 2022 – May 2022 · 4 mos · Remote

• As the Executive Editor of Essence of Creativity, Prazzle’s debut magazine, I led a groundbreaking initiative that celebrated the diversity and talent of creatives across Africa and beyond. The issue featured exclusive interviews and stories from 30+ trailblazing artists, including Grammy Award-winning producer EchoSlim and Emmy Award-winning actress Bethany Brown, establishing Prazzle as a thought leader in the creative industry.
• Key Achievements:
• 1. Directed the editorial vision and execution of Essence of Creativity, curating stories that spotlighted renowned fashion designers, photographers, and visual artists.
• 2. Interviewed industry-leading creatives to craft compelling narratives that resonated with diverse audiences globally.
• 3. Launched Spotlight, a signature segment highlighting the work of outstanding creatives, further enhancing the magazine’s appeal.
• 4. Oversaw the tasks of the editorial and content teams, ensuring the production met the highest standards of creativity and professionalism.
• 5. Conducted in-depth research and collaborated with influencers to create an authentic and inclusive brand narrative.
• 6.Delivered a debut publication that secured $30,000 in sponsorships and partnerships, reinforcing Prazzle’s position as a global creative platform.
• Through my leadership, Essence of Creativity not only highlighted artistic excellence but also fostered meaningful connections across continents, contributing significantly to Prazzle’s mission of empowering creatives worldwide.

Feb 2019 – Feb 2022 · 3 yrs · Remote

• As the Brand Communications Lead, I drove Prazzle’s visibility and engagement through strategic marketing campaigns and innovative communication strategies. By leveraging creative storytelling and data-driven insights, I successfully expanded the brand’s presence across digital platforms and cultivated strong partnerships within the creative industry.
• Key Achievements:
• 1. Designed and implemented marketing strategies to amplify Prazzle’s reach during peak seasons, enhancing online and offline engagement.
• 2. Managed the development and execution of creative marketing campaigns, including email blasts with open rates as high as 40%.
• 3. Crafted and distributed newsletters to over 5,000 subscribers, achieving consistent engagement with an audience spanning Africa, Europe, and the Americas.
• 4. Collaborated with social media influencers in fashion, beauty, modeling, and lifestyle, increasing Instagram followers from 25,000 to 89,300 in one year.
• 5. Directed and coordinated digital content calendars, ensuring consistent and impactful messaging across platforms.
• 6. Oversaw the digital marketing team, ensuring campaigns aligned with brand goals and delivered measurable results.

Sep 2021 – Mar 2022 · 6 mos · Atlanta, Georgia, United States (Global Remote)

• At InEvent, I transformed how the company connected with its audience by crafting compelling short- and long-form content. My SEO-optimized blogs and landing pages reached over 40,000 reads within three months, driving the brand to the top of Google’s first page. Collaborating with the SEO analyst and UI/UX designer, I produced over five high-quality blogs weekly, ensuring a seamless blend of creativity and data-driven insights.
• I also created case studies that showcased the success of InEvent's clients, boosting retention by 8% and acquisition by 3%. My role extended into video content, where I developed persuasive copy for 30+ product campaigns that captured 150,000+ views in six months. Using HubSpot, I conducted A/B and multivariate testing, resulting in an 11% increase in email open rates and a 4% CTR lift. These results reflect my passion for crafting content that connects, engages, and drives measurable impact.
• Core Achievements:
• Created and optimized landing pages, web articles, and blogs, using SEMRush to improve Google SEO ranking from to 1st Search Engine Results Page (SERP) and drove 40,000 reads in a year.
• Produced detailed and visually appealing case studies showcasing successful landing page copies and testimonial videos, collaborating with SEO analyst and web developer to post 5+ blogs weekly.
• Developed creative and persuasive copies for 30+ product videos, InEvent library, commercials, and other product campaigns viewed by 25,000+ in 6 months.
• Conducted in-depth analyses of email performance using A/B and multivariate testing on HubSpot which resulted in a 65% increase in open rates and a 50% increase in click-through rates

Jan 2021 – Apr 2021 · 3 mos · Lagos, Nigeria · Remote

• Key Responsibilities:
•  Pitched and wrote news stories and feature articles on art, tourism, and fashion in the newsroom.
•  Interviewed prominent art professionals like Amoako Boafo, Nelson Makamo, Touria El Glaoui, and Kwesi Botchway and developed articles on them.
•  Wrote and edited copy across multiple websites, which helped to maintain a consistent marketing message, prepared press releases, and produced promotional content for social media.
•  Consulted with management and advised on the best practices of web design while emphasizing SEO and user experience.
• Core Achievements:
•  Created/maintained the company's online presence through its own website, as well as social media outlets including Facebook, Twitter, and WordPress blogs.
•  Designed and developed content for multiple websites, which helped to increase sales by 28%.
•  Analyzed customer interaction and made changes to improve customer flow and reduce bounce rates by 30%.

Oct 2020 – Jan 2021 · 3 mos · Lagos State, Nigeria · Hybrid

• Key Responsibilities:
•  Wrote and optimized articles on fashion, lifestyle, entertainment, beauty, DIY, wellness, and relationships for Google search.
•  Leveraged Ahrefs, SEMrush, and Google trends to ascertain blog post relevance and KPIs for improvement.

Aug 2020 – Oct 2020 · 2 mos · Lagos, Nigeria

• Produced over 20 BTS footages for a cooking show, commercial, and music videos.
• Wrote subtitles for a TV show names Okiripoto.
• Wrote and edited a minimum of 5 voice-over scripts for social media promotion posts.
• Voiced a script for a talent hunt competition.
• Conducted an interview for the company’s YouTube page.

Dec 2019 – Jun 2020 · 6 mos

• Researched prodigious poems for publication.
• Managed in-house writers, and supervised their writing process.
• Spearheaded the writers responsible for conducting research on the target audience.
• Proofread and edited a minimum of 10 poems for publication, weekly.
• Published 3-5 poems weekly

Aug 2018 – Oct 2018 · 2 mos · Ogun, Nigeria

• Kept records of employee labor, salary, and health database.
• Organized the recruiting of new staff.
• Conducted a minimum of 15 interviews daily for prospective employees.
• Wrote daily reports on resource consumption.

Mar 2015 – Jun 2016 · 1 yr 3 mos · Ogun, Nigeria

• Wrote edited and produced scripts for a program titled, Press News, which was aired on Mondays.
• Co-anchored the weekly Press News show.
• Additionally, I spearheaded and organized an interschool competition in which the school took the first position. Also, I was responsible for news consumption in the school community; I enthusiastically updated the press notice boards with news stories within the community and outside its environs.