Annkita Karrva

Associate Partner

Gurgaon, Haryana, India16 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led B2B marketing strategy at BenQ India.
Spearheaded campaigns driving 4X engagement.
Advocate for Women in Tech and AI in Education.

Stackforce AI infers this person is a B2B Marketing Strategist with a focus on Brand Management and Digital Campaigns.

Contact

Skills

Core Skills

B2b MarketingBrand StrategyBrand ManagementMarketing StrategyPublic Relations

Other Skills

Digital CampaignsContent MarketingPR & CommunicationThought LeadershipLead GenerationCampaign ManagementCSR AlignmentPartnership ManagementEvent ManagementPR ManagementDirect MarketingContent DevelopmentMarket ResearchDigital MarketingOnline Marketing

About

I build brand stories that transform product briefs into enterprise trust. Currently leading B2B marketing at BenQ India, I work at the intersection of innovation, experience, and impact—driving campaigns that not only convert but connect. I believe real marketing is a blend of empathy and execution. Whether it’s launching new categories, scaling digital, or shaping thought leadership narratives, I thrive on building trust-driven brands. 🔹 Key Areas: GTM Strategy | B2B Growth | Content Leadership | PR & Events | CSR Alignment 🔹 Voices I Raise: Women in Tech, AI in Education, Parenting x Leadership Let’s talk brand strategy, or collaborate on the next enterprise narrative.

Experience

Benq india

3 roles

Associate Director - Marcom

Promoted

Aug 2024 – Present · 1 yr 7 mos

Leading brand, content, and growth strategy across B2B verticals (EdTech & Corporate)
Launched and scaled lead-generation ecosystem for enterprise sales
Spearheaded integrated campaigns driving 4X engagement & 30% increase in qualified leads
Orchestrated media visibility through press reviews, influencer outreach, and thought leadership series
Drove strategic CSR partnerships with Ranjitsinh Disale Foundation and HIAL
Built BenQ’s narrative as an innovation-first, experience-led brand in India

B2B MarketingBrand StrategyDigital CampaignsContent MarketingPR & CommunicationThought Leadership

Senior Marketing Manager

Promoted

Apr 2022 – Aug 2024 · 2 yrs 4 mos

Manager - B2B & E-commerce Marketing

Jul 2017 – Aug 2024 · 7 yrs 1 mo

Brand Management
Interpreting management direction into actionable marketing plan
Managing direct marketing campaigns for B2B product segments and the respective lead & ROI management
Brand guideline control and process flow
B2B Marketing
Managing focus products marketing programs for B2B marketing launched by RO marcom team on quarterly basis
Development & deployment of eDMs, Whatsapp eDMs, PDF datasheets for B2B models
Creation/identification for product videos for key/hero models
Database Management and Emailer campaigns
Lead Generation via various platforms like Indiamart, D&B, Account based marketing
Key Campaign Marketing for Hero models
Advertising & Promotion
Generation of content like successful customer testimonial videos
Events & Exhibitions
Managing trade shows/exhibition program including identifying, planning, execution and sales leads management
Channel launch event management for key models/segments (Event planning & execution)
Agency Management
Daily dealing and ensuring timely and quality deliveries from creative, digital, pr, social media monitoring agencies
Vendor Management
Negotiate the terms and pricing with the vendors
Effective vendor management for Creatives, Printing, retail branding etc (Proper selection, negotiations and execution with Vendor panel for each segment)
PR Management
Dissimation of key PR contents and product reviews to target customers & channels
Plan strategy for Thought Leadership
eCommerce Marketing (Amazon & Flipkart)
Marketing on eCommerce sites using extensive working knowledge of AMS
Ensure product page information is complete with rich content - pics/videos/product details etc. in timely manner
ACOS management as per management's directive
International sites & competition mapping on eCommerce Sites

Brand ManagementB2B MarketingLead GenerationEvent ManagementPR Management

Cmo council

Member

Jan 2022 – Present · 4 yrs 2 mos

Tomorrows india

Senior Manager - PR & Programming

Apr 2015 – Dec 2016 · 1 yr 8 mos · New Delhi Area, India

Marketing & Planning:
Facilitating market strategies by identifying international and domestic partners; developing marketing collaterals like brochure, standee, backdrop, and so on
Managing content & research, development, publishing, and promotional activities through PowerPoint, info-graphics, newsletters, by-line articles, blogs as well as monthly/ quarterly update reports
Formulating marketing strategies to organize events like media tie-up, digital marketing, social media campaigns, and so on
Business Development:
Building brand image and driving conversion of interactions into acquisitions and directing business operations
to profitability
Interacting with various government officials, industry experts, established entrepreneurs, thought leaders and other enablers to contribute to the entrepreneurial eco-system at various capacities
Speakers & Agenda:
Developing industry network to understand industry’s pressure and inviting leaders of respective fields as speakers for each conference
Mapping various subjects for the conference, supporting team in finalizing the agenda as well as identifying the prospective speakers/sponsors/delegates
PR & Communication:
Following effective communication systems with available media; managing various aspects of communications and relations, plus engagement within the organization, with the external stakeholders, and clients via digital and conventional communication streams
Closely working with public relations agency; drafting press releases, press notes, responding to media queries, briefing program spokesperson, sourcing data points, and so on
Maintaining & submitting post event report with attendee data to CRM and thank you mailers to all delegates
Collating critical data for post event newsletters & communications and ensuring the delivery by Campaign Team
Obtaining and negotiating alliances and barter partnerships for effective event marketing

Marketing StrategyContent DevelopmentEvent ManagementPublic Relations

Scholastic india

Marketing Manager - Brand

May 2013 – Jul 2014 · 1 yr 2 mos · Gurgaon, India

Conceptualized marketing strategy to reach customers, communicated the value proposition of the products for purchase influence
Delivered creative marketing campaigns by the Marketing Department with the help of marketing channels
Built media relations and enhanced working relationship with regional, national and specialist media in order to maximize PR opportunities and responding to media enquiries
Formulated marketing budget and roadmap; managed online marketing and online reputation management of the brand by executing web strategy for creating awareness amongst TG
Monitored creative agency for designing marketing collaterals
Ensured advertising & promotions across business verticals including tradeshows, mailers, campaigns, and so on; interfaced with vendors for marketing activities

Marketing StrategyOnline MarketingMedia RelationsPublic Relations

Home credit india

Marketing Manager - Brand

Jun 2012 – May 2013 · 11 mos · Gurgaon, India

Increased brand equity by collaborating with the sales team and agencies to set continuity of positioning, brand values and message across all communications (print, electronic, online and direct marketing); implemented marketing plans & strategies for impactful penetration in the existing market
Maintained company’s CD presentations, website
Conducted market research and coordination with the sales team on new themes & marketing support programs

Brand ManagementMarket ResearchMarketing Strategy