Jan 2023 – Jun 2023 · 5 mos

• Creatively expressing the Marketplace product’s value and making it desirable to prospective users.
• Crafting compelling messages across marketing channels.
• Developing product marketing strategies to drive demand, user adoption and retain users.
• Onboarding users, increasing feature adoption and translating technical details into benefits for the user. Conducting User Research to feed into product development.

Nov 2019 – Jan 2023 · 3 yrs 2 mos

• Key responsibilities
• Identify and build relationships with prominent influencers and thought leaders. Liaise with the Product team to help improve the Onalytica platform for both brands and influencers. Develop and execute influencer marketing strategies and creative campaigns. Attend relevant events for networking and business purposes. Research relevant industry experts, competitors, target audience and users.
• Additional Responsibilities
• Oversee and implement an ABM strategy. Establish the marketing budget and track return on investment. Generate monthly reports on our marketing campaign’s performance. Improve the usability, design, content and conversion of the company website. Review new technologies and keep the company at the forefront of developments in digital marketing. Research key industry events and negotiate sponsorship deals. Acquire reliable and comprehensive data on the Customer Experience.

Jun 2019 – Nov 2019 · 5 mos

• Devise strategies to drive online traffic to the company website. Generate monthly reports on our marketing campaign’s performance. Improve the usability, design, content and conversion of the company website. Optimize the website and social media channels for SEO. Develop, evaluate and oversee the implementation of A/B testing protocols and marketing automation. Communicate with the CEO about marketing goals and results. Review new technologies and keep the company at the forefront of developments in digital marketing. Carry out interviews with influencers. Research key industry events and negotiate sponsorship deals. Build brand awareness and ensures that all communications align with the brand. Establish the marketing budget and tracks return on investment. Drive investment in digital marketing and rolls out technological upgrades. Commission market research and understand how markets are changing. Acquire reliable and comprehensive data on sales and CX from different departments. Spot opportunities in the market to drive growth of the business.

Mar 2017 – Jun 2019 · 2 yrs 3 mos

• Role: Running digital marketing campaigns to increase lead generation and drive sales. Activities include content creation, social media advertising, engaging with audiences and building relationships with influencers. Monitoring campaign performance, producing reports and measuring success.

Dec 2014 – Mar 2017 · 2 yrs 3 mos

• Role: In charge of all Digital Marketing campaigns, content development, social media monitoring, market research and analysis. Engaging with audiences, increasing followers and building relationships with influencers. Monitoring and measuring campaign performance and producing reports.

Aug 2014 – Apr 2015 · 8 mos · London, United Kingdom

• Role: Writing online content, helping to drive online traffic with web-related campaigns, client relationship management.
• Achievements: Working to improve the website and online presence by creating new and engaging content.

Mar 2014 – Dec 2014 · 9 mos · The Heals Building, London, WC1E 7HJ

• Role: SEO, Google AdWords and Web Analytics. Routinely monitor social media accounts, engage with audience and increase followers, undertake market and competitor research & analysis, produce newsletters, update CRM database. Planning and executing a digital marketing campaign, designing ads and email newsletters, monitoring and measuring how the campaign is going and making adjustments where necessary.
• Achievements: Facebook posts reached 4923 and an increase in page likes by 37.5% from 1st March – 7th October ’14. Built a new relationship with The Roundhouse Trust & The School of Sound Recording in Camden. Increased Twitter followers, negotiated deals with new clients and increased sales by 26%. Working to improve the website and online presence by creating new and engaging content.

Jan 2002 – Jan 2009 · 7 yrs

• Engineering/Producing for Universal Music, Sony Music, Disney Records, Warner Music & Polydor Records, working with artists including Sir Paul McCartney, Dido, Pharrell Williams, Akon, Cyndi Lauper, Amy Macdonald, Ben Harper, The Ting Tings, and many more. General management of large-scale recording / mixing projects, meeting tight deadlines, maintaining client relationships.

Jan 2009 – Apr 2015 · 6 yrs 3 mos

• Role: Producing Roundhouse emerging artists in the EMI studio for the 30:30 project. The 30:30 project is a chance for 30 artists or bands to record with a known producer. At the end of the project the songs are released through Roundhouse records.
• Achievements: Producing emerging artists for the Roundhouse in the EMI studio such as critically acclaimed Maverick Sabre. Liaising with senior management to provide the best content.

Nov 2007 – Dec 2015 · 8 yrs 1 mo · London, United Kingdom

• Role - In charge of all aspects of running a business including Sales, Marketing, Advertising, Client Management, Negotiating, Accounts Management, Finance, Business and Web Analytics.
• Achievements: Starting a new business and creating online presence solely from scratch. Producing original music for artists and working with musicians to produce albums. Providing addition production services on Amy Macdonald’s 3 million selling number one album “This is the Life”. Forging new relationships through connected marketing and online sources (myspace, Facebook, LinkedIn, Twitter) to boost sales.