Alessandro Soldati 🦀

Co-Founder

Zurich, Zurich, Switzerland16 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled GOLD AVENUE to $500M+ turnover.
Co-founded funere to redefine digital obituaries.
Documenting playbook for hyper-growth and leadership.

Stackforce AI infers this person is a Fintech and Healthcare innovator with a strong entrepreneurial background.

Contact

Skills

Core Skills

Board AdministrationBoard GovernanceFintech Innovator (from 0 To 500m$)Business StrategyProject ManagementBusiness TransformationEntrepreneurship

Other Skills

Team Builder & Motivator 🍀RecruitingNegotiationTurning precious metals and ideas into pure goldStartup Scale-Up ExpertManagementStart-upsStrategyE-commerceCoachingRelationship ManagementRetail SalesMarketing StrategySales ManagementBusiness development

About

I scale what matters. From Swiss gold to human legacy. 🇨🇭 Most founders dream of a $10M exit. I spent 6 years scaling GOLD AVENUE from $0 to $500M+ in turnover, building a market leader trusted by 200,000+ users. I proved that even the most traditional, "un-disruptable" industries can be redefined with the right digital strategy and Swiss precision. Now, I am applying that same disruptive energy to the most vulnerable moment in human life. 🚀 Current Mission: funere.com We are building the new standard for remembrance. I am doubling down on funere to ensure that every life is honored with dignity. Our platform removes the high costs and friction of traditional obituaries, bringing communities together so that no one has to navigate their most vulnerable moments alone. 🧠 The Blueprint I don’t just build companies; I document the playbook. I’ve transitioned from Operator to Owner and Board Member, and now I share the raw, unfiltered truth about hyper-growth, leadership, and industry disruption. 🦀 Join "The Pink Crab" Every week, I share actionable tactics on how to scale businesses and lead with purpose. No fluff, just the lessons learned from the $500M journey and the path to the next disruption. 👇 Subscribe for free here: https://substack.com/@alessandrosoldati

Experience

Funere

Co-Founder

Oct 2025 – Present · 5 mos · Lugano, Ticino, Switzerland · Hybrid

Redefining how we support families during loss. Funere is the new standard for digital obituaries. Built on trust, community, and simplicity. We help families celebrate a life, connect with their neighbors, and raise funds for meaningful causes without the high costs of traditional channels.
Our mission is to ensure that every person is remembered with dignity and that no one has to navigate their most vulnerable moments alone. We bring communities together to support families when they need it most, making it simple to share memories and give back in honor of those we’ve lost 🤍

Vess sa

Partner

Jul 2025 – Present · 8 mos · Lugano, Ticino, Switzerland · Hybrid

At VESS SA, we blend architecture, engineering, construction, and real‑estate know‑how with smart digital tools. I take charge of the “top of funnel,” turning curiosity into concrete projects.
✔️ Spot market gaps and open new leads.
✔️ Shape clear, helpful content that explains our value to clients and partners.
✔️ Run the VESS Podcast, where I host chats with industry voices and share fresh ideas.

Gold avenue

2 roles

Board Member

Oct 2024 – Present · 1 yr 5 mos

After seven years as CEO of GOLD AVENUE, I’ve transitioned to an advisory role on the board, continuing to support the company in strengthening its leadership position in the European retail precious metals market.

Board AdministrationBoard Governance

Co-Founder - CEO

Nov 2017 – Oct 2024 · 6 yrs 11 mos

✔️ Simplified Precious Metals Saving: GOLD AVENUE is a Swiss fintech revolutionizing precious metals saving and investing, making it simple and accessible to everyone.
⭐️ A Leader in Europe: With a $900+ million turnover and a 4.7-star Trustpilot rating, GOLD AVENUE is the go-to platform for precious metals in Switzerland, France, and Italy.
✔️ From Vision to Reality: I had the privilege of leading an incredible team that helped transform GOLD AVENUE from a bold idea into a thriving international platform. Together, with the talent and dedication of many, we built a platform trusted by over 200,000 users worldwide.

Fintech Innovator (from 0 to 500M$)Team Builder & Motivator 🍀RecruitingBusiness Strategy

Boxy sagl

Co-Founder

Aug 2017 – Jun 2020 · 2 yrs 10 mos · Ticino, Switzerland

✔️ Celebrated local producers: Ticinobox aimed to highlight Ticino's unique flavors by offering a curated selection of 100% locally sourced products.
✔️ Monthly subscription: Subscribers received a surprise box each month filled with artisan products that showcased the culinary richness of Ticino.
✔️ Supported local craftsmanship: Each box was an expression of the passion and skill of Ticino's artisans, fostering appreciation for local craftsmanship.

Business StrategyEntrepreneurship

Vallombrosa sa

Co-Founder & Board Member

Jun 2017 – Present · 8 yrs 9 mos · Ticino, Switzerland

🌴☀️ Largest Parahotelier Structure: Vallombrosa SA is the largest parahotelier establishment in the Lugano area, managing two campsites.

Business StrategyProject ManagementNegotiationEntrepreneurship

Corriere del ticino

Board Member

Jan 2017 – Present · 9 yrs 2 mos · Ticino, Switzerland

✔️ Leading multimedia group in Ticino: The first private multimedia editorial group in Italian-speaking Switzerland, established in 1891.
✔️ Diverse media portfolio: Includes Corriere del Ticino, TeleTicino (TV), Radio3i, Ticinonews.ch, and cross-media agency MediaTI Marketing.
✔️ Regional influence: Offers 24/7 news across print, digital, radio, and television, reaching a vast audience in Switzerland and beyond.

Business StrategyBusiness transformation

Cronodeal sa

CEO & Founder

Nov 2013 – Jul 2017 · 3 yrs 8 mos · Rue de l'Industrie 50, 1030 Bussigny

✔️ Pioneering platform: CRONODEAL.CH was Switzerland's first reverse auction site, offering a unique and engaging shopping experience.
✔️ Market Reach: It reached over 20,000 customers, raised CHF 600,000, and featured a catalog of 35,000+ products.
✔️ Recognized innovation: Selected by Genilem and Reseau Entreprendre Suisse Romande for its innovative approach to e-commerce.

RecruitingBusiness StrategyEntrepreneurship

Schweizer armee

Lance Corporal

Jul 2009 – Dec 2016 · 7 yrs 5 mos · Isone

👉 Selected for Grenadier School: Chosen to attend the elite Swiss Grenadier School, reflecting strong performance and leadership potential.
👉 Service Continuation: After an injury, transitioned to serve in the Swiss military postal service, completing my military duties there.