Jan 2025 – Jun 2025 · 5 mos

Mar 2015 – Jan 2025 · 9 yrs 10 mos

• Responsible for global marketing transformation in delivering profitable growth; from brand impact to marketing engagement, digital customer experience, communications to sales operations.

Jan 2014 – Feb 2015 · 1 yr 1 mo

• Driving Customer Experience transformation, leveraging digitization, to support business growth, customer intimacy and enterprise efficiency

Jan 2013 – Dec 2013 · 11 mos

• Leading company transformation strategy in delivering a differentiated, rewarding and sustainable channel, partner and customer experience in digitization era; delivered through a strong demand generation practice, partner intimacy program, leading edge tools and apps, customer care and best in class sales operations.

Jul 2012 – Dec 2012 · 5 mos

• Leading a high growth area for Schneider Electric across Asia Pacific covering Wiring Devices, Lighting and Home Control, Network Connectivity targeting Residential, Hotels, Commercial and Industrial sectors.

Jan 2012 – Jun 2012 · 5 mos

• Led the strategic development of evolving Schneider's partner engagement operating model leveraging digitization to contribute towards partner excellence program.

Apr 2022 – Present · 3 yrs 11 mos

Jan 2010 – Aug 2011 · 1 yr 7 mos

• Led Nokia Greater China, Japan and Korea region with USD8Bil+ revenue with P&L responsibility and oversight on Noia China manufacturing operations as Chairman of Nokia Telecommunication Limited, local joint venture board.

Jan 2008 – Dec 2009 · 1 yr 11 mos

• Responsible for 9 Regional Marketing Directors who oversee 80 countries local Marketing Managers and a central Marketing Planning and Marketing Activation office.
• Accountable for USD1Bil Marketing budget allocation, strategic planning, GTM Program and product localization, marketing activation, agency roster appointment and management, brand performance tracking.
• Led consolidation and management of marketing and GTM program teams in all markets managing product launches and replacement marketing from Product Marketing to Marketing Communications.

Nov 2005 – Dec 2007 · 2 yrs 1 mo

• Renewed and elevated Nokia China marketing team competency from task orientation to consumer, brand and results focused.
• Record market share and brand metrics performance for 8 consecutive quarters with strong locally relevant marketing and advertising initiatives.
• Roll out over 10,000 Nokia branded Shop in Shop concept in less than 18 months, strategically occupying and transforming Nokia retail marketing and presence.

Jul 2003 – Oct 2005 · 2 yrs 3 mos

• Managed over 280 staff and USD10Mil+ profitable revenue with double digit YoY growth for one of SEA's largest communications companies.
• Responsible and accountable for cross discipline communications subsidiaries leadership including advertising, media, direct and CRM, below-the-line, public relations and set-up a retail communications specialist group.
• Increased local business ratio from 20% to 50% and relaunched Grey Singapore.

Jan 1999 – Jul 2002 · 3 yrs 6 mos

• Ran one of Hong Kong's Top Five agencies with over 200 staff and led a profitable business operations with a healthy balanced of global and large local clients including HSBC, Heineken, New World Mobility, KFC. Working with the best creative team, won creative award for every single roster client.
• Ran Bates Singapore, a regional hub with over 100 staff and led brand development for 15 markets for Nokia APAC. Led and won landmark Singapore Airlines global appointment.

Jan 1997 – Dec 1998 · 1 yr 11 mos

• Ran the European business for Ford's large cars Mondeo, Scorpio, Lincoln, across 21 markets with 1998 billings of USD140Mil.

Jan 1994 – Dec 1996 · 2 yrs 11 mos

• Ran Nokia Asia Pacific integrated campaign across 16 markets, awarded Nokia South East Asia business, ran Nokia South East Asia's first Trade Dealer Program.
• Start up first Bates 141 office outside London for Greater China focusing on sales promotion, retail engagement and campaign development.

Jan 1991 – Dec 1993 · 2 yrs 11 mos

• Account lead for BAT Malaysia, Singapore and Brunei marketing agency support.
• Start up Grey Promotions developing new revenue stream across all Grey clients including P&G, GSK.

Jul 1985 – Dec 1990 · 5 yrs 5 mos

• Developed new revenue streams in Malaysia with non-traditional distribution system and processes, kids marketing, retail operations, store marketing, training and catering services.