Danny Asling

Co-Founder

Chichester, England, United Kingdom20 yrs 7 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 15+ years of B2B marketing leadership experience.
  • Expert in go-to-market strategy for SaaS brands.
  • International speaker on AI literacy for marketers.
Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in AI and community engagement.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyCommunity BuildingEducation

Other Skills

AI literacymarketing educationDemand GenerationLead GenerationCopywritingBusiness StrategyDigital StrategyDigital MarketingSocial Media MarketingSEOEmail MarketingSocial MediaContent MarketingCRMWeb Analytics

About

Experienced CMO for B2B SaaS brands. I specialise in $0m ARR - $10m ARR growth. Helping SaaS founders nail their go-to-market strategy so they can accelerate revenue, dominate categories, and raise investor capital. A little more about me: - B2B marketing leader with 15+ years of experience in building brands. - Expert in strategy, positioning, and storytelling. - Host of AI Labs™ teaching AI literacy to marketing leaders. - International speaker for executive organisations in 5+ countries. - MBA business school graduate. - Community founder (SaaStrix). I work on: - Marketing strategy (go-to-market) - Revenue acceleration - Strategic narrative / storytelling - Positioning & segmentation - Branding & messaging - AI literacy for marketing teams - Market research - SaaS website design I've worked across martech, fintech, eCommerce, sustainability, green tech, construction, and more. My website: dannyasling.com

Experience

Ai labs™

Host

May 2022 – Present · 3 yrs 10 mos

  • AI Labs™ is on a mission to empower global marketers with AI literacy. It's part of the SaaStrix B2B marketing community, which teaches marketers about the use cases of AI so that they can drive impact within their organisations. Over 2000+ members worldwide.
  • Learn more:
  • https://www.saastrix.uk/ai-labs

Compare ethics

Chief Marketing Officer

Dec 2021 – Aug 2022 · 8 mos

  • - Green tech / sustainability.

Sage

Chief Marketing Officer

Jan 2021 – Dec 2021 · 11 mos

  • Formerly known as Spherics.
  • Acquired by Sage (2022).
  • Green tech / sustainability.
  • Carbon accounting tool.

Pavilion

Member

Dec 2020 – Present · 5 yrs 3 mos

Saastrix

Founder

Feb 2020 – Present · 6 yrs 1 mo

  • A private AI marketing community for 2000+ world-class marketers. B2B marketers are accelerating their AI marketing literacy here: https://www.saastrix.uk/community
  • 🗸 Daily marketing blog
  • 🗸 AI courses and sprints
  • 🗸 Live marketing events
  • 🗸 Free marketing blueprints
  • Members from Google, Gong, Drift, Canva, GoDaddy, Pepsi, Salesforce and more.

Gleanin

Chief Marketing Officer

Jan 2020 – Present · 6 yrs 2 mos

  • Martech.
  • SaaS for events industry.

Zendbox

Chief Marketing Officer

Jan 2020 – Dec 2020 · 11 mos

  • - eCommerce SaaS.

Linnworks

Head Of Marketing

Feb 2017 – Dec 2019 · 2 yrs 10 mos

  • - eCommerce SaaS.

Sofas and stuff

Head of Marketing

Oct 2014 – Feb 2017 · 2 yrs 4 mos

  • - Luxury retail & eCommerce.

Voor dummies

Brand Manager

Feb 2014 – Oct 2014 · 8 mos

  • Global publisher.
  • For Dummies brand.

John wiley and sons

Marketing Manager

Jul 2007 – Feb 2014 · 6 yrs 7 mos · Chichester

Spring creative marketing for retail

Marketing Intern

Jan 2007 – Apr 2007 · 3 mos

George ide llp solicitors

Marketing Executive

Jan 2006 – Dec 2006 · 11 mos

Sky

Sales and Customer Service Manager

Jan 2005 – Jan 2006 · 1 yr

Education

Harvard Business School

Disruptive Strategy

University of Brighton

MBA

Chartered Management Institute

Diploma in Strategic Management and Leadership (QCF)

CIM | The Chartered Institute of Marketing

Diploma in Digital Marketing

CIM | The Chartered Institute of Marketing

Diploma in Marketing

University of Chichester

BA (HONS) — Business and Marketing

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