Nov 2019 – Aug 2021 · 1 yr 9 mos · Greater Bengaluru Area · On-site

• Scaled top line growth metric massively (on a few million starting denominator). But more importantly, co-built a brand the most affluent want to brag about. Worked with country's best talent across business, product, marketing & brand. Built products/marketing campaigns - most failed, but I got lucky on a few ones that changed orbits for the product. I would have stayed here for a decade if GrowthX hadn’t happened.

Jun 2018 – Oct 2019 · 1 yr 4 mos · Bengaluru Area, India · On-site

• Was part of the team that scaled monthly order numbers from 150K to ~2 million. Larger part of my work involved defining the growth model from scratch, identifying core levers, and doubling down on top of the funnel.
• Worked across problem statements which involved designing discounting logic, logic demand supply mismatch, referrals, solving for B2B sales automation & and building micro-market profitability across select geographies.
• If I had to do this again, I will start growth from solving supply first and only then even think of customer acquisition - marketplace models humble you.

Feb 2018 – May 2018 · 3 mos · Bengaluru, Karnataka, India · On-site

• Took a one way flight ticket to Bengaluru. Landed consulting gigs because of few people who vouched for my proof at work at Sokrati, now, Onlinesales[dot]ai. This allowed me to work across a set of post PMF companies trying to figure out growth in super early stages. I enjoyed build the craft for these founders and tested the waters with consulting.
• One of the reflection, when you want to get breadth of problems - do consulting. When you want to go deeper into one craft - work in a full time role.

May 2017 – Feb 2018 · 9 mos

• Led Sokrati's e-commerce platform team(Onlinesales.ai) to cater 40+ concurrent e-commerce businesses with monthly spends $3,00,000+
• Consulted CMO/CXOs for driving digital startegy on organic and paid channels.
• Devised Facebook ad optimization algorithm to automate bid and budget changes to achieve business goals.
• Scaled programmatic buying for the clientele from $0 to $10,000+/month

Feb 2017 – Apr 2017 · 2 mos

• Part of the business team to handle Display, Search and Social campaigns for a number of e-commerce clients with a total monthly spend of $50,000.
• Drove Google shopping for variety of global clients and scaled a travel accessories brand to 20X.
• Part of team to build case studies on Google Shopping & Feed based campaigns with Google and Facebook India team.

Jun 2015 – Jan 2017 · 1 yr 7 mos · Pune Area, India

• Built an ad platform to buy and sell ad-spots. The ad platform helped advertising agencies find the right kind of Billboard, Bus shelter, Movie cinema ad screen in the city and book it similar to digital media buying. Hit ramen profitability in 3 months. I took a conscious call of exiting the company to pursue the upside on digital growth which was peaking in 2017 across e-commerce & joined Sokrati.