Oct 2024 – Sep 2025 · 11 mos

• I oversee product marketing for a portfolio of enterprise Data and AI solutions, shaping strategies that drive strong market presence and measurable business outcomes. I focus on developing targeted messaging frameworks that distinguish our offerings, coordinating closely with Product Management, Sales, Demand Gen and Corporate Marketing teams to ensure seamless go-to-market execution.
• My approach centers on translating innovation into market value through clear, customer-focused storytelling and rigorous planning. I work to align teams on priorities, foster productive collaboration, and elevate our product launches for maximum revenue impact.
• Key Responsibilities
• Develop and implement product marketing strategies that advance organizational goals and leverage market opportunities.
• Lead the end-to-end process for product launches, go-to-market programs, and sales enablement initiatives.
• Maintain open channels for cross-functional feedback, ensuring effective communication and shared alignment.
• Analyze market trends and customer segments to inform strategic positioning and competitive pricing.
• Create messaging and content tailored to various buyer personas across industries.
• Collaborate with Demand Generation to design campaigns that build brand awareness, increase engagement, and support pipeline growth.
• Mentor and build a high-performing product marketing team, encouraging professional growth and accountability.
• Monitor key performance indicators to evaluate and continually strengthen marketing effectiveness.
• This disciplined, collaborative approach ensures our marketing efforts support the company’s strategic objectives and deliver lasting value for our customers.

Dec 2021 – Oct 2024 · 2 yrs 10 mos

Feb 2021 – Dec 2021 · 10 mos

Oct 2018 – Feb 2021 · 2 yrs 4 mos

Oct 2017 – Sep 2018 · 11 mos · Raleigh-Durham, North Carolina Area

• Responsible for driving demand generation strategy for Digital Software and Solutions Group’s products globally including field marketing, search engine marketing and channel marketing.  Define the funnel and lead generation process at DS&S. Work with marketing and sales leadership to deliver measurable results and drive company growth.

Jun 2012 – Oct 2017 · 5 yrs 4 mos

• Manage a multi-million dollar global lead generation program. Collaborate with thought-leadership and content stakeholders throughout the organization – and across the market – to identify the most effective content to meet corporate goals. Analyze internal and external marketing performance data to uncover trends in customer behavior and campaign effectiveness. Interpret and report marketing analytics data trends to management. Develop and launch multiple large-scale lead nurture programs. Develop target user-persona definitions and tailor content and messaging to best engage with them. Focus on executing and optimizing campaigns for data science, business intelligence, analytics, IoT, data visualization and machine learning.

May 2006 – Jun 2012 · 6 yrs 1 mo

• Managed a staff of Marketing professionals. Provided strategic and tactical leadership for marketing program development, implementation and support. Developed and implemented automated marketing programs to expand visibility of DataFlux brand and products. Coordinated with customer relations team to deliver cross-sell and upsell campaigns to existing customers. Defined the appropriate marketing channels and strategies associated with marketing goals of the campaign. Provided guidance and support for partner marketing efforts. Managed the overall demand generation strategy. Designed online and offline lead generation campaigns. Measured and monitored DataFlux sales funnel activity to ensure pipeline predictability. Established campaign metrics, closed-loop reporting and ROI tracking. Established communications processes to ensure sales organizations are aware of campaign activities. Leveraged Eloqua, Salesforce.com and other tools to track, score and nurture leads.