Paul Willoughby

Co-Founder

United Kingdom23 yrs 7 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led campaigns for Meta and Google.
D&AD-recognised with multiple awards.
Expert in AI-driven creative systems.

Stackforce AI infers this person is a Marketing and Creative Strategy expert with a focus on AI-driven solutions.

Contact

Skills

Core Skills

Ai Creative DirectionBrand SystemsCreative DirectionPublication DesignBrandingDesign Leadership

Other Skills

AI Look-Dev & Prompt EngineeringVisual IPVisual CommunicationTeam ManagementCreative VisionGraphic DesignIllustrationArt DirectionPhotographyPhotoshopMusic ProductionTypographyVisual IdentityMagazine DesignPrintmaking

About

I help founders and marketing teams turn AI into a controlled creative system. Premium campaign worlds, consistent brand imagery, and scalable content that still feels authored. AI is leverage, not a shortcut. I bring taste, strategy, and tight execution so your output increases without your identity thinning out. I’ve led brand systems and campaigns for Meta, Instagram, and Facebook, plus Google, Mozilla, McKinsey, and Greenpeace. D&AD-recognised, with awards including D&AD Pencils, Type Directors Club, Red Dot, and the World Illustration Awards. I teach and speak internationally on craft, narrative systems, and design-led clarity, and I led The Guardian’s Illustration Masterclass. Today my work spans AI-led brand campaigns, stills and motion, visual IP, and signal-rich toolkits that make teams faster without losing taste. Much of the strongest work is under NDA, so I’m happy to share process and relevant parallels. If you want AI-powered production that fully leverages your brand's signature essence, message me. I’ll suggest a tight pilot or a 1 to 2 week sprint.

Experience

Freelance

Freelance AI Creative Director

Jan 2025 – Present · 1 yr 2 mos · Remote

AI Creative Director delivering campaign worlds, stills, motion, and scalable imagery systems using AI with taste and control.
AI-led brand campaigns: concepts, worlds, key visuals, cutdowns
Brand imagery systems: consistent looks at scale across channels
Advertising stills and motion: social-first, digital-first, story-first
Visual IP: characters, influencers, product narratives
Creative direction plus production: one accountable lead, clean delivery
Industry partners include: FLORA, Caimera, Invideo, Sota. Also advising a European AI creative startup in stealth.
Worked across AI agencies, publications, luxury property, fit-out, and music-led studios. Much is under NDA. Happy to share process, approach, and relevant examples on request.

AI Creative DirectionBrand SystemsAI Look-Dev & Prompt EngineeringCreative DirectionVisual IP

Human after all

Executive Creative Director

Mar 2013 – Jan 2025 · 11 yrs 10 mos · London Area, United Kingdom · Hybrid

Co-founder and ECD. Led teams specialising in intricate brand systems and creative campaigns across Meta, Instagram, Facebook, Google, Pinterest, HBO, Vimeo, BAFTA, Penguin Random House, McKinsey, and Greenpeace. Hiring and management of the design team. Brand identity and marketing of the agency.

Creative DirectionBrand SystemsTeam Management

Little white lies magazine

Creative Director

Dec 2005 – May 2013 · 7 yrs 5 mos · London, United Kingdom

Co-founder and CD. Publication design, design leadership, branding, and creative vision across print and digital media. Codified editorial visual language across brand touchpoints and into brand partnerships.

Publication DesignBrandingCreative Vision