Nov 2020 – Jan 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Laying the foundations to supercharge Growth Markets @Twitter
• Causally proven improvements in user experience
• New experiences for Twitter users
• New product scaling

Jun 2018 – Jul 2020 · 2 yrs 1 mo · Bengaluru Area, India

• Leading the Data Science team propelling Uber to deliver exceptional experiences globally. I manage the strategic direction of Uber's DS practice in the R&D center designing the teams that enable us to create impact across:
• Increasing customer choice - End to end DS ownership for Uber Lite, a faster, simpler version of the Uber experience custom built for emerging markets across Southeast Asia, Latin America and MEA. Already delivering X million incremental trips per month for the business
• Design and analysis of experiments to enable data driven decision making at Uber scale and marketplace complexities
• Driving efficiency by designing novel approaches to automate on-call ride hailing (ASR) and route planning for a shared rides product
• Developing and optimising detailed product funnels including instrumentation, KPI definitions and dissemination
• Growing Uber's ability to tap into the vibrant talent pool in Bangalore and attract exceptional people to help us deliver magical rides to our customers.

Aug 2017 – Jun 2018 · 10 mos · Bengaluru, Karnataka, India

• Leading the analytics practice for India's largest self-drive car service. I spearhead the efforts for making data part of the decision making DNA of the company. I built the data science team at Zoom from scratch enabling us to take on more sophisticated challenges across pricing, inventory optimisation and preventive maintenance.
• Some of the major projects include:
• Dynamic deal generation for poorly utilized inventory - 2.2% incremental revenue achieved from the first MVP
• Demand forecasting using ensemble models - time series, buildup and unobserved component based, improved accuracy by about 25%
• Package design and pricing - Designed and deployed experimental pricing/product builds based on observed consumer behaviour - improved gross margin by over 10%
• Data democratization - Launched the data visualization journey for Zoomcar to transition to a Qlikview + Metabase enabled visualization platform

Aug 2016 – Aug 2017 · 1 yr

• Leading the analytics and consumer experience centre of excellence for MFL. Driving data led decisions through the organisation across retail planning, marketing, and CRM. Key initiatives include:
• Leading 'Mission Happiness' one of the country's largest NPS led consumer experience platform. Creating personal impact across:
• Driving a culture of data driven decision making at the brand leadership level
• Upskilling and coaching the front end team at the store (customer care associates) to imbibe and display customer centric behaviour
• Continuously improving the technological backbone of the Mission Happiness programme - including the front end in-store survey, call centre management and organisation wide action tracker
• Driving the digital marketing and ecommerce initiatives at a group level
• Set up and launched the 'Epic Center' MFL's in-house social listening and digital media hub
• Co-creating the transition of MFL from the aggregate ecommerce platform 'trendin.com' to individual brand websites
• Co-developed the omnichannel strategy for the organisation including creating the consumer experience, functionality rollout, technology framework and rollout to stores.

Jan 2014 – Jul 2016 · 2 yrs 6 mos

• Spearheading multiple programmes to enhance customer centricity at Madura Fashion and Lifestyle (MFL) including.
• Social Listening and Digital Engagement- Generated earned media worth ~INR 1cr in the first quarter of operations
• Partner Loyalty and Channel Engagement
• CRM acceleration and shop-front data enablement
• Driving the customer trend led innovation agenda and product prompts
• Managing a portfolio of six major market research activities and driving cross-sectional insight generation

Jun 2013 – Dec 2013 · 6 mos · Mumbai

• Part of the prestigious rotational leadership programme. Worked across three Aditya Birla Group business in a variety of functions:
• Pantaloons, Mumbai (Jul - Aug '13)
• Define the brand architecture and the CVP for the format
• Defined target group (TG) segments based on consumption drivers
• Articulate the brand essence and a rally word for the brand
• Novelis, Atlanta (Aug - Oct '13)
• Built the KPI reporting framework and interactive dashboard for critical machine centers
• Cut the reporting time by 90% by introducing automation in the process
• Established the processes to enable the reporting and structured the analysis methodology
• Articulated the playbook process for the organizational operational methodology
• Customer Insights and Brand Development Cell, Bangalore (Nov - Dec '13)
• Identified sources of synergy between two large B2B businesses of the ABG
• Proposed the strategy to accelerate the nascent B2C arm of one of the businesses by tapping into the common influencers in the value chain
• Potential incremental business impact of ~20% for the target business

Jul 2009 – Mar 2012 · 2 yrs 8 mos

• Business development and contract creation
• Designing new service horizontals for the company
• Managing multiple teams with over 15 direct reportees
• Delivering data driven insight to clients from the information communications and technology (ICT) domain including":
• Customer segmentation
• Churn analytics
• Dynamic discounting
• Data visualization and dashboarding
• Campaign management (EM/DM/TM)

Oct 2007 – Jul 2009 · 1 yr 9 mos

• Leading market research projects across:
• Competitive intelligence
• Market entry strategy
• Bid support for clients
• Client knowledge management
• Client KPI reporting and campaign list generation
• Led teams of up to 8 reportees
• Actively involved in business development offering operational expertise for business proposals

Dec 2006 – Sep 2007 · 9 mos

• Member of a 5 FTE desk for a leading telecom player
• Involved in researching market entry strategies, prospect identification, competitive intelligence, etc. for the client
• Involved in creating sector specific briefs for the client's leadership team's consumption

Jun 2006 – Dec 2006 · 6 mos

• Experience with proprietary SCADA HMI development software
• Developing SCADA systems for transmission yards
• interacting with the client regarding the proposed tripping schema